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jobs
Highly experienced advertising and marketing client services professional across all media
Jo Newberry
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A seasoned freelancer I can turn my hand to each agency role and tailor my skills and approach to provide the agency with the specific combination of skills to suit them and the particular requirement.
I have worked at over 20 different advertising agencies from giant global networks through to small start-ups creating campaigns across most industry sectors and all media from TV to Twitter and everything in-between.
A real team-player I take pride in getting the very best out of the people I work with. I'm as happy presenting high-level strategy to rolling up my sleeves and getting involved in campaign production and roll-out.
I have worked at over 20 different advertising agencies from giant global networks through to small start-ups creating campaigns across most industry sectors and all media from TV to Twitter and everything in-between.
A real team-player I take pride in getting the very best out of the people I work with. I'm as happy presenting high-level strategy to rolling up my sleeves and getting involved in campaign production and roll-out.
Markets
United Kingdom
Language
English
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2021 - 2021
job
Director
unknown.
to Dec 2021 (4 months freelance)
Lead the creation of a suite of 6 film and photography libraries for L&G from creative development, through shoot to edit.
Lead the creation of a suite of 6 film and photography libraries for L&G from creative development, through shoot to edit.
Photography, Movie, Development
2019 - 2019
job
Director
Indicia.
(8 months freelance)
Created an Augmented Reality proposal using Indicia's proprietary platform GenARate for BAT. Leading a Konika Minolta
consumer research project testing brand films. Sourcing software and creating a series of Renault digital magazines. Supported the central studio. Managed and promoted the client in-house studios (design, artwork, retouching and other creative services as required) for Heineken pan-European client in-house studio roll-out, The Football Association, Coca Cola and Renault.
Created an Augmented Reality proposal using Indicia's proprietary platform GenARate for BAT. Leading a Konika Minolta
consumer research project testing brand films. Sourcing software and creating a series of Renault digital magazines. Supported the central studio. Managed and promoted the client in-house studios (design, artwork, retouching and other creative services as required) for Heineken pan-European client in-house studio roll-out, The Football Association, Coca Cola and Renault.
Design, Research, Retouching, Artwork, Augmented Reality, Sourcing, Testing, Software, Platform
2018 - 2018
job
Agency, Senior
GOOD.
(5 months freelance)
Managing a team of three with full P&L financial responsibility working on a full strategic brand purpose review, spring appeal and GDPR campaign for the Campaign to Protect Rural England. Fight For Sight strategic re-alignment including brand territory
creation. GDPR campaigns for Macmillan and National Trust.
Managing a team of three with full P&L financial responsibility working on a full strategic brand purpose review, spring appeal and GDPR campaign for the Campaign to Protect Rural England. Fight For Sight strategic re-alignment including brand territory
creation. GDPR campaigns for Macmillan and National Trust.
Spring, GDpr, Campaign
2017 - 2017
job
Director
Pslondon.
(5 months freelance)
Content creation of six films and nine pdf guides for a digital dashboard content library for Jaguar Land Rover retailers around the World including an inspirational launch film, "how-to" film and animated instructional films.
Content creation of six films and nine pdf guides for a digital dashboard content library for Jaguar Land Rover retailers around the World including an inspirational launch film, "how-to" film and animated instructional films.
Content creation, Movie, PDF, Content
2016 - 2017
job
Director
Earnest, Client.
(4 months freelance)
Lead, and won, the creative pitch for Capita. Created an Account-Based Marketing campaign for Amdocs the leading software
and service provider to the Telco industry; personalized DM, email, landing page, videos, SlideShare and a LinkedIn campaign.
Lead, and won, the creative pitch for Capita. Created an Account-Based Marketing campaign for Amdocs the leading software
and service provider to the Telco industry; personalized DM, email, landing page, videos, SlideShare and a LinkedIn campaign.
Marketing, Linkedin, Service, Software, Campaign
2016 - 2016
freelance
Consultant
TV ad testing for Lipton.
(4 months freelance)
Managing the global digital online platform Conceptualizer(TM) qualitative research studies for Unilever. TV ad testing for Lipton in US, FR, KSA. A new product development for Signal in Vietnam, Indonesia. Simple comms campaign in GE, Portugal, Brazil, KSA.
Managing the global digital online platform Conceptualizer(TM) qualitative research studies for Unilever. TV ad testing for Lipton in US, FR, KSA. A new product development for Signal in Vietnam, Indonesia. Simple comms campaign in GE, Portugal, Brazil, KSA.
Product development, Research, Qualitative research, TV, Testing, Development, Online, Campaign, Platform
2014 - 2015
job
Director
Teamspirit.
(10 months freelance)
Headed up the 'Projects' team. Full P&L accountability and forecasting. Pitched, won and executed the Metfriendly brand
relaunch; press and digital ads, product leaflets, website and sales assets, logo design. Friends Life B2B Prezi, microsite, mailer,
employee and intermediary assets, infographic and reports. Towry strategic business story and rebrand and Aviva consumer
asset creation.
Headed up the 'Projects' team. Full P&L accountability and forecasting. Pitched, won and executed the Metfriendly brand
relaunch; press and digital ads, product leaflets, website and sales assets, logo design. Friends Life B2B Prezi, microsite, mailer,
employee and intermediary assets, infographic and reports. Towry strategic business story and rebrand and Aviva consumer
asset creation.
Design, B2B, Forecasting, ADS, Logo, Sales, Website, Infographic, UP
2013 - 2013
job
Director
Brave.
(9 months freelance)
Creating four global toolkits for the launch of the LUMIX G6, GX7 and GM1 cameras and a brand-new integrated kitchen
appliance range for Panasonic. Print, video, image libraries, POS, website and digital ads. Developing a social media strategy and
Facebook campaign for Brown-Forman's el Jimador tequila brand. TV campaign update, sales video and presentation for Chambord liqueur.
Creating four global toolkits for the launch of the LUMIX G6, GX7 and GM1 cameras and a brand-new integrated kitchen
appliance range for Panasonic. Print, video, image libraries, POS, website and digital ads. Developing a social media strategy and
Facebook campaign for Brown-Forman's el Jimador tequila brand. TV campaign update, sales video and presentation for Chambord liqueur.
Social Media, Video, Facebook, ADS, Print, Sales, Website, TV, Pos, Campaign, Social
2012 - 2012
job
Director
adam&eveDDB, Europe.
(4 months freelance)
Leading a UK and Ireland promotion for Esso. Radio, OOH, online ads, forecourt assets and microsite.
Leading a UK and Ireland promotion for Esso. Radio, OOH, online ads, forecourt assets and microsite.
ADS, Radio, Online
2012 - 2012
job
Director
M&C.
(5 months freelance)
Leading the Siemens Solar&Hydro and Wind Energy client teams. Aligning multiple business units to create a cross-sector suite of comms assets including print ads, key visuals, copy texts and M&C Saatchi's first-ever augmented reality app. Setting up a
country film for the Bahrain Economic Development Board.
Leading the Siemens Solar&Hydro and Wind Energy client teams. Aligning multiple business units to create a cross-sector suite of comms assets including print ads, key visuals, copy texts and M&C Saatchi's first-ever augmented reality app. Setting up a
country film for the Bahrain Economic Development Board.
C, ADS, Print, Augmented Reality, Movie, Development, App, Energy, Energy, UP
2011 - 2012
job
Director
Gravity.
(10 months freelance)
Creating a full consumer campaign for Meccabingo.com including TV, TV sponsorship, radio, print, online and social media.
Launching a new campaign for a new client F&C Investments. Promoting the full investment ISA portfolio to newly targeted
consumer categories; press, DM, eDM, microsite and brochures. Creating global B2B assets for new client Clarks and their SS12
collection launch; look-books, promo collateral, sales presentations and video. Won new business with the franchise team.
Creating a full consumer campaign for Meccabingo.com including TV, TV sponsorship, radio, print, online and social media.
Launching a new campaign for a new client F&C Investments. Promoting the full investment ISA portfolio to newly targeted
consumer categories; press, DM, eDM, microsite and brochures. Creating global B2B assets for new client Clarks and their SS12
collection launch; look-books, promo collateral, sales presentations and video. Won new business with the franchise team.
Social Media, B2B, Video, C, Print, Sales, Radio, TV, Sponsorship, Online, Campaign, Social
2010 - 2011
job
Director
unknown.
(6 months freelance)
Overseeing the whole Canon Europe B2B account covering the Business Director on maternity leave. Managing an account team
of four producing key TTL campaigns; press, DM, microsite, eDM and banners. Financial ownership, forecasting and P&L.
Overseeing the whole Canon Europe B2B account covering the Business Director on maternity leave. Managing an account team
of four producing key TTL campaigns; press, DM, microsite, eDM and banners. Financial ownership, forecasting and P&L.
B2B, Forecasting
2010 - 2010
job
Director
Tag.
(6 months freelance)
Building and developing the new relationship with Accenture, a recent roster agency appointment for Tag. Nurturing marketing
department relationships, completing numerous marketing projects, building a new agency team and pitching for new projects.
Building and developing the new relationship with Accenture, a recent roster agency appointment for Tag. Nurturing marketing
department relationships, completing numerous marketing projects, building a new agency team and pitching for new projects.
Marketing, Pitching
2009 - 2009
job
Director
BBDO.
to March 2010 (7 months freelance)
Headed up the global, cross-discipline BAL (Brand Agency Leader), team for Braun, one of Procter & Gamble's "billion-dollar brands" for the Household category. Specifically, to deploy two entire campaign toolkits to markets for the launch of a new
Braun Multiquick hand processor and an audience-specific campaign targeting new mothers. Created the highest scoring Link
(Millward Brown) tested Braun TV photomatic ever. Leading PR/ER, POS/FMOT, strategic planning and digital Omnicom global
agencies.
Headed up the global, cross-discipline BAL (Brand Agency Leader), team for Braun, one of Procter & Gamble's "billion-dollar brands" for the Household category. Specifically, to deploy two entire campaign toolkits to markets for the launch of a new
Braun Multiquick hand processor and an audience-specific campaign targeting new mothers. Created the highest scoring Link
(Millward Brown) tested Braun TV photomatic ever. Leading PR/ER, POS/FMOT, strategic planning and digital Omnicom global
agencies.
Strategic Planning, Pr, TV, Pos, Campaign, UP
2005 - 2008
job
Jan 2007. Lead creative agency
O'Sullivan, SAM.
AD Feb 2005 to Aug 2008 (3 years, 7 months)
Managing the Ryvita account including TV, TV sponsorship, poster, press, online ads, in-store promotions. Winning the coveted
IPA Effectiveness Award for the Ryvita Minis 'Big Taste, Mini Waist' campaign with Fern Britton in Jan 2007. Lead creative agency
team for all Ryvita comms. Launching swiftcover.com, initially TV brand advertising and TV sponsorship, website content, online
ads, virals and email newsletters. Subsequent campaigns including DRTV and events.
Managing the Ryvita account including TV, TV sponsorship, poster, press, online ads, in-store promotions. Winning the coveted
IPA Effectiveness Award for the Ryvita Minis 'Big Taste, Mini Waist' campaign with Fern Britton in Jan 2007. Lead creative agency
team for all Ryvita comms. Launching swiftcover.com, initially TV brand advertising and TV sponsorship, website content, online
ads, virals and email newsletters. Subsequent campaigns including DRTV and events.
Advertising, ADS, Website, TV, Content, Brand Advertising, Poster, Sponsorship, Online, Campaign, Winning
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