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Business Director
Richard Ardley
,
Loughborough, United Kingdom
Experience
Other titles
Skills
I'm offering
Fascinated by what makes people tick, all things associated with human behaviour and the art of storytelling. Obsessed with Advertising and marketing. From media to events, PR to sales, creative to strategy; two decades in the industry have equipped me to deal with the most demanding client and last-minute crisis, with a smile on my face and a motivated team. Technology and experiential marketing are a particular focus, passionate about social justice and making a positive change in the world. I thrive on researching and identifying new approaches and believe in listening to every member of a team: fresh ideas often stem from collaboration.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Spanish
Good
French
Good
Ready for
Larger project
Full time contractor
Available
My experience
2021 - 2021
freelance
Freelance Account Director
M&C Saatchi World Services.
A specialist division of M&C Saatchi focused on providing research, insight, behavioural
change and strategic communication services to the international development sector.
Working across international clients on integrated creative campaigns; notably the Rockefeller
Foundation for the Launch of the Global Energy Alliance for People and Planet ﴾GEAPP﴿ at COP26. Liaising with International partner agencies for influencer activation, PR and creative
development. Other clients included Rotary International, NATO and CGIAR.
change and strategic communication services to the international development sector.
Working across international clients on integrated creative campaigns; notably the Rockefeller
Foundation for the Launch of the Global Energy Alliance for People and Planet ﴾GEAPP﴿ at COP26. Liaising with International partner agencies for influencer activation, PR and creative
development. Other clients included Rotary International, NATO and CGIAR.
Research, C, Pr, Development, International, Energy, Account Director, Energy
2021 - 2021
freelance
Freelance Account Director
unknown.
shopper and experiential marketing across alcohol brands. Digital and event
sampling as well as partner promotions.
sampling as well as partner promotions.
Marketing, Event, Account Director
2020 - 2021
freelance
Freelance Account Director
HM Govt, Department for Transport, Cabinet Office.
A acclaimed Integrated agency specialising in purpose-led behaviour change campaigns.
Working with clients at HM Govt, Department for Transport, Cabinet Office.
Developing partner relationships and managing the creative production process as well as working closely with PR to help deliver content working across digital, social and OOH.
Working with clients at HM Govt, Department for Transport, Cabinet Office.
Developing partner relationships and managing the creative production process as well as working closely with PR to help deliver content working across digital, social and OOH.
Pr, Content, Office, Production, Social, Account Director, LED
2018 - 2020
job
Head of Experiential
unknown.
A fantastic role for a self-confessed geek, combining my passion for innovation and technology with my love of storytelling. Working with a young entrepreneurial team with a
start-up mentality; promoting the company regionally, nationally, and internationally, using
social media and marketing industry newsletters, and speaking at key events on Future Cities.
Responsible for planning and leading presentations for B2B global sales with blue chip clients,
agencies and government bodies and retailers. Presenting Pavegen at events and conferences
related to experiential marketing, renewable energy, architecture, sustainability, and innovation
around the world. Secured and delivered - the biggest Pavegen installation to date for a
Romanian property company - experiential activity for - Siemens at the Great Exhibition of the www.resumekraft.com
north in Newcastle - the Dubai Formula 1 for ADNOC - the Chelsea Flower Show for the New
West End Company - Barcelona stadium for Gatorade - 4 locations in the USA for Bank of the agencies and government bodies and retailers. Presenting Pavegen at events and conferences
related to experiential marketing, renewable energy, architecture, sustainability, and innovation
around the world. Secured and delivered - the biggest Pavegen installation to date for a
Romanian property company - experiential activity for - Siemens at the Great Exhibition of the north in Newcastle - the Dubai Formula 1 for ADNOC - the Chelsea Flower Show for the New
West End Company - Barcelona stadium for Gatorade - 4 locations in the USA for Bank of the
West. Regular speaking engagements and networking at events such as The Tech Awards for Retail Week, London Climate Change Week, City X event for London Catapult, the Accenture
Innovation Awards in Amsterdam. The Big 5 event in Dubai and working with the DTI for Pavegen to be at the British Embassy in the UAE for the Queen's birthday celebrations. I had
product development input for games design and insight or data collection, helped raise
£1.5m of crowdfunding and was personally responsible for over £500k in revenue.
start-up mentality; promoting the company regionally, nationally, and internationally, using
social media and marketing industry newsletters, and speaking at key events on Future Cities.
Responsible for planning and leading presentations for B2B global sales with blue chip clients,
agencies and government bodies and retailers. Presenting Pavegen at events and conferences
related to experiential marketing, renewable energy, architecture, sustainability, and innovation
around the world. Secured and delivered - the biggest Pavegen installation to date for a
Romanian property company - experiential activity for - Siemens at the Great Exhibition of the www.resumekraft.com
north in Newcastle - the Dubai Formula 1 for ADNOC - the Chelsea Flower Show for the New
West End Company - Barcelona stadium for Gatorade - 4 locations in the USA for Bank of the agencies and government bodies and retailers. Presenting Pavegen at events and conferences
related to experiential marketing, renewable energy, architecture, sustainability, and innovation
around the world. Secured and delivered - the biggest Pavegen installation to date for a
Romanian property company - experiential activity for - Siemens at the Great Exhibition of the north in Newcastle - the Dubai Formula 1 for ADNOC - the Chelsea Flower Show for the New
West End Company - Barcelona stadium for Gatorade - 4 locations in the USA for Bank of the
West. Regular speaking engagements and networking at events such as The Tech Awards for Retail Week, London Climate Change Week, City X event for London Catapult, the Accenture
Innovation Awards in Amsterdam. The Big 5 event in Dubai and working with the DTI for Pavegen to be at the British Embassy in the UAE for the Queen's birthday celebrations. I had
product development input for games design and insight or data collection, helped raise
£1.5m of crowdfunding and was personally responsible for over £500k in revenue.
Architecture, Games Design, UP, Energy, USA, Social, Energy, Crowdfunding, Development, Data collection, Global sales, Presenting, Technology, Marketing, Sales, Event, Sustainability, Storytelling, Innovation, Networking, Retail, Product development, B2B, Design, Social Media
2017 - 2018
job
Business Development
unknown.
Responsible for developing the seasonal campaign planning process and new revenue
opportunities - summer festivals, film partnerships and additional sampling activations. Clients
included: Tesco, Mars, Sharwood's, Warner Bros, Lionsgate • Developing relationships with Tesco and partner brands, pitching and developing co-funded experiential sampling activity •
Briefing creatives, quotation planning and negotiating, creating multi-brand sampling
experiences. • Successfully encouraging the client to sample from bikes in parks, adopting a
picnic concept for the Summer BBQ activity for a Tesco Al-Fresco campaign, which achieved
added social reach from attendees at the festival, including a tweet from Lily Allen ﴾5 mill followers﴿. Planning and negotiating Festival activation in collaboration with IMG and Global, 6
festivals, engaging with 97k and gaining 7k+ Instagram followers. Adding theatre to key
cultural moments for Tesco, with face painters and fruit carvers during Halloween, creating
multi brand activity for Chinese New Year and Burns Night. Average sampling campaign would
run across 150 stores concurrently and engaging approx. 58k customers.
opportunities - summer festivals, film partnerships and additional sampling activations. Clients
included: Tesco, Mars, Sharwood's, Warner Bros, Lionsgate • Developing relationships with Tesco and partner brands, pitching and developing co-funded experiential sampling activity •
Briefing creatives, quotation planning and negotiating, creating multi-brand sampling
experiences. • Successfully encouraging the client to sample from bikes in parks, adopting a
picnic concept for the Summer BBQ activity for a Tesco Al-Fresco campaign, which achieved
added social reach from attendees at the festival, including a tweet from Lily Allen ﴾5 mill followers﴿. Planning and negotiating Festival activation in collaboration with IMG and Global, 6
festivals, engaging with 97k and gaining 7k+ Instagram followers. Adding theatre to key
cultural moments for Tesco, with face painters and fruit carvers during Halloween, creating
multi brand activity for Chinese New Year and Burns Night. Average sampling campaign would
run across 150 stores concurrently and engaging approx. 58k customers.
Business development, Instagram, Movie, Pitching, Festival, Development, Campaign, Social
2013 - 2017
freelance
Freelance Business Consultant
Virgin Pure.
A variety of projects - consulting, strategic planning, implementation, sales and staff training of experiential and integrated marketing campaigns, as well as social media amplification. Hello
Fresh, Gousto, Warehouse, Virgin Pure, Drive Now, TripAdvisor, Eat First, Avatar Affinity, Bigger
Events, Mixmag, Fan Club PR, Be More You, PPD Learning Ltd, NLP School and Bjork Digital.
Fresh, Gousto, Warehouse, Virgin Pure, Drive Now, TripAdvisor, Eat First, Avatar Affinity, Bigger
Events, Mixmag, Fan Club PR, Be More You, PPD Learning Ltd, NLP School and Bjork Digital.
Marketing, Social Media, Strategic Planning, Training, Consulting, Pr, Sales, NLP, Implementation, Social
2010 - 2013
job
Insight Director
unknown.
Responsible for building and developing all aspects of the marketing and media capability
business - Get Me Insight, including marketing and sales. Raising industry awareness of the
programme through marketing, PR, networking ﴾industry events﴿, promotional activity ﴾e- communications﴿ and selling our services directly to HR and Marketing teams. I analysed the needs of each organisation and designed a bespoke insight programme or training day to fit
their needs - coordinating presentations from leading speakers at associative bodies and media owners, as well as creating and delivering my own presentations and workshops.
Clients included: Live Nation, Thinkbox, The RAB, Newsworks, Market Reach ﴾the Royal Mail﴿,
PPA, Astus, Local World, Blackjack, SMP, Multiply, Hill+Knowlton, Diageo, Warner Bros. Raising
organisations' profiles in the industry through a series of networking events, insight sessions,
responses to agency briefs, media owner briefs, training and development programmes for agencies and brands, plus interactive sessions ﴾e.g. digital media, how to target teenagers etc.﴿.
These sessions focused on establishing the key principles, benefits and emerging
opportunities, all illustrated by best-in-class case studies, research and workshops Training
programmes delivered to:- Agencies: UM ∙ TBWA ∙ Saatchi and Saatchi ∙ Hill+Knowlton ∙ Rapp
Media ∙ JWT Brands: Sainsbury's ∙ Coty ∙ Weetabix ∙ Co-op ∙ Arcadia Group ∙ Matalan ∙ Capital
One ∙ Diageo ∙ The Rank Group including Mecca Bingo, E.On Through the briefing service I
helped media owners tweak their responses to marketing challenges, by acting as an
extension of the clients' team, thus providing an extended outsourced creative solutions
department, helping brands and agencies find ideas that might not have been discovered.
business - Get Me Insight, including marketing and sales. Raising industry awareness of the
programme through marketing, PR, networking ﴾industry events﴿, promotional activity ﴾e- communications﴿ and selling our services directly to HR and Marketing teams. I analysed the needs of each organisation and designed a bespoke insight programme or training day to fit
their needs - coordinating presentations from leading speakers at associative bodies and media owners, as well as creating and delivering my own presentations and workshops.
Clients included: Live Nation, Thinkbox, The RAB, Newsworks, Market Reach ﴾the Royal Mail﴿,
PPA, Astus, Local World, Blackjack, SMP, Multiply, Hill+Knowlton, Diageo, Warner Bros. Raising
organisations' profiles in the industry through a series of networking events, insight sessions,
responses to agency briefs, media owner briefs, training and development programmes for agencies and brands, plus interactive sessions ﴾e.g. digital media, how to target teenagers etc.﴿.
These sessions focused on establishing the key principles, benefits and emerging
opportunities, all illustrated by best-in-class case studies, research and workshops Training
programmes delivered to:- Agencies: UM ∙ TBWA ∙ Saatchi and Saatchi ∙ Hill+Knowlton ∙ Rapp
Media ∙ JWT Brands: Sainsbury's ∙ Coty ∙ Weetabix ∙ Co-op ∙ Arcadia Group ∙ Matalan ∙ Capital
One ∙ Diageo ∙ The Rank Group including Mecca Bingo, E.On Through the briefing service I
helped media owners tweak their responses to marketing challenges, by acting as an
extension of the clients' team, thus providing an extended outsourced creative solutions
department, helping brands and agencies find ideas that might not have been discovered.
Marketing, Networking, Research, Training, Marketing and sales, Pr, Sales, Service, Workshops, Development, Organization, ME
2006 - 2010
job
Owner Director
Re-launching Grapefruit.
as an experiential marketing agency was an exciting challenge. I
oversaw the redesign of the website, set new client targets, and extended our areas of expertise. Early big wins and new contracts saw us double turnover in our second year,
successfully developing promotional staffing as a new revenue stream. I managed all aspects
of the business: staff recruitment and training, sourcing funding, ensuring cash flow,
www.resumekraft.com
developing new business, identifying new markets and partnerships with brands, media
oversaw the redesign of the website, set new client targets, and extended our areas of expertise. Early big wins and new contracts saw us double turnover in our second year,
successfully developing promotional staffing as a new revenue stream. I managed all aspects
of the business: staff recruitment and training, sourcing funding, ensuring cash flow,
developing new business, identifying new markets and partnerships with brands, media
agencies and third parties. Clients included: Skype, Bloomberg, News International, Big Chill,
WHSmith, BBC, Ministry of Sound, Capital Radio, Nintendo, 3 Mobile, Snappy Snaps, Durex,
Ben Sherman and Hugo Boss ● The Times Newspaper - Oversaw the recruitment and training
of over 200 new face-to-face sales employees. Over delivering on business objectives for the project sales targets, completing over 4,000 new subscribers for The Times Home Delivery
Service in the first 6-month period ● Oasis Stores - Their business objective was to increase
awareness of the brand on the high street, driving footfall and sales. I created and managed
successful events across the UK as well as developing seasonal promotions and ongoing
experiential activity ● Armani Exchange -The main project consisted of building awareness of
store openings and of the client's links with charitable causes including World Aids Day and The Red Charity. I managed events and promotions teams, increasing awareness and in store
footfall ● Fairview Homes - using a methodical approach, we organised continual, nationwide
market research to help guide concentrated, creative regional activity.
oversaw the redesign of the website, set new client targets, and extended our areas of expertise. Early big wins and new contracts saw us double turnover in our second year,
successfully developing promotional staffing as a new revenue stream. I managed all aspects
of the business: staff recruitment and training, sourcing funding, ensuring cash flow,
www.resumekraft.com
developing new business, identifying new markets and partnerships with brands, media
oversaw the redesign of the website, set new client targets, and extended our areas of expertise. Early big wins and new contracts saw us double turnover in our second year,
successfully developing promotional staffing as a new revenue stream. I managed all aspects
of the business: staff recruitment and training, sourcing funding, ensuring cash flow,
developing new business, identifying new markets and partnerships with brands, media
agencies and third parties. Clients included: Skype, Bloomberg, News International, Big Chill,
WHSmith, BBC, Ministry of Sound, Capital Radio, Nintendo, 3 Mobile, Snappy Snaps, Durex,
Ben Sherman and Hugo Boss ● The Times Newspaper - Oversaw the recruitment and training
of over 200 new face-to-face sales employees. Over delivering on business objectives for the project sales targets, completing over 4,000 new subscribers for The Times Home Delivery
Service in the first 6-month period ● Oasis Stores - Their business objective was to increase
awareness of the brand on the high street, driving footfall and sales. I created and managed
successful events across the UK as well as developing seasonal promotions and ongoing
experiential activity ● Armani Exchange -The main project consisted of building awareness of
store openings and of the client's links with charitable causes including World Aids Day and The Red Charity. I managed events and promotions teams, increasing awareness and in store
footfall ● Fairview Homes - using a methodical approach, we organised continual, nationwide
market research to help guide concentrated, creative regional activity.
Marketing, Market research, Contracts, Research, Exchange, Training, Sales, Radio, Recruitment, Sourcing, Service, Website, International, Redesign, Guide, Contracts
2006 - 2006
job
Media Planner Buyer
Barclays, Barclaycard, Discovery Channel and United.
Media planner
2005 - 2006
job
Media Manager
Starcom MediaVest.
Manager
1997 - 1998
job
Account Handler
Bates Doorland.
Exciting initiation into the advertising industry at a respected agency starting in the graduate
training scheme. Responsible for assisting with key accounts, including Heinz and Halifax.
training scheme. Responsible for assisting with key accounts, including Heinz and Halifax.
Advertising, Training
My education
Southampton University
Bachelors, Modern Languages & European Studies (Minor in Marketing)
Bachelors, Modern Languages & European Studies (Minor in Marketing)
NLP School AND the IAGC
N/a, N/a
N/a, N/a
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