Lorena Tonarelli, MSc , Eton, Windsor, United Kingdom

• Lorena has 20 years of experience in medical writing and copywriting, covering a wide range of pharmaceutical products, medical devices and diagnostics
• She is a specialist in medical communications, medical education and market access/HEOR, working with agencies, pharmaceutical companies, healthcare organisations and publishing firms
• Lorena is experienced in, among others, medical journal manuscripts and conference abstracts and posters, advisory board meeting reports, slide decks (including design), educational modules/programmes, interactive workshops, masterclasses, train-the-trainers, CME articles, GVDs, AMCP dossiers, key value messages, value stories and propositions, core value slide decks, objection handlers and HEOR deliverables
• She covers a broad spectrum of therapy areas including, but not limited to, immuno-oncology, rare diseases, haematology, dermatology, neurology, cardiovascular and respiratory
• As a medical copywriter, Lorena works with advertising and marketing agencies on B2B/B2C deliverables, content marketing material, digital content, website copy, detail aids/leave pieces, white papers, advertorials, infographics and other product support materials
• Lorena also develops content strategy deliverables to communicate product value and promote customer engagement, as well as message-oriented medical copy for print and digital outlets, aimed at building a relationship with the target audience
• In addition to creating new content, Lorena performs senior review/quality control tasks and assessments of existing materials, to evaluate their effectiveness in communicating the medical value of a product, device or service
• Lorena has published extensively as a medical journalist in national newspapers and international print and online media outlets for pharma industry executives and KOLs, healthcare professionals, patients and the general public