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Expert
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2
jobs
freelance creative director
Mark Watts
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
CREATIVE DIRECTION, KNOWLEDGE, EXPERTISE.
Creative direction...
that drives thought-provoking, believable solutions delivering real growth for global brands.
Knowledge ...
and strategic insight defining not only the visual outcome but a bigger experience.
Expertise...
to inspire creatives and excite clients through passionate, compelling, simplified creativity.
Big ideas for global brands A-X… i really need an X!
Adidas, Amazon, American Airlines, Asahi Holdings, Apple TV+, Baileys, Benecol, Blu, BAT, Bosch, Carling, Colgate, Coca Cola, Corona, Diageo, EE, EY, Fox’s, Guinness, Google, Godiva, Heineken, HSBC, Imperial, Jamesons, Jupiler, KFC, Levis, Liptons, Mike's Hard Seltzer, McDonald's, MultiTabs, Nestle, Orange, Palmolive, PepsiCo, Purina, Quaker, Reebok, Spotify, Stella Artois, Smirnoff, Strongbow, SEMrush, Tanqueray, Unilever, Viagra, William Grant & sons, WeShop, and X…
D&AD New Blood judge and mentor.
Skills: Strategic Thinking · Experiential Events · Concept Generation · Art Direction · Concept Development · Creative Direction · Creative Strategy
Creative direction...
that drives thought-provoking, believable solutions delivering real growth for global brands.
Knowledge ...
and strategic insight defining not only the visual outcome but a bigger experience.
Expertise...
to inspire creatives and excite clients through passionate, compelling, simplified creativity.
Big ideas for global brands A-X… i really need an X!
Adidas, Amazon, American Airlines, Asahi Holdings, Apple TV+, Baileys, Benecol, Blu, BAT, Bosch, Carling, Colgate, Coca Cola, Corona, Diageo, EE, EY, Fox’s, Guinness, Google, Godiva, Heineken, HSBC, Imperial, Jamesons, Jupiler, KFC, Levis, Liptons, Mike's Hard Seltzer, McDonald's, MultiTabs, Nestle, Orange, Palmolive, PepsiCo, Purina, Quaker, Reebok, Spotify, Stella Artois, Smirnoff, Strongbow, SEMrush, Tanqueray, Unilever, Viagra, William Grant & sons, WeShop, and X…
D&AD New Blood judge and mentor.
Skills: Strategic Thinking · Experiential Events · Concept Generation · Art Direction · Concept Development · Creative Direction · Creative Strategy
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Creative Director / Brand consultant / Cultural inight
various.
Creative Director | Brand Consultant | Cultural insight
Building strong strategic insights that drive creative inspiration from concept to craft. Creating brand worlds, flexible brand frameworks, and brand experiences that are believable and work.
Keep-it-simple activation that is used by everyone, every day in every channel.
Working solo, with people and teams or whole departments, virtually or face-face.
Developing relationships and building connections with clients, creatives, and anyone that (really) cares, based on trust and a shared vision.
recent work: Asahi Holdings, Apple tv+, BSG, Spotify, Strongbow, Juplier, Corona, Heineken, EE. Adidas, William Grant & Sons, ABinBEV, Google, Amazon, EY, Bosch, Imperial brands, WeShop, SEMrush, Meta, Mike's Hard Seltzer.
agencies. McCann Health, Onepointfive, Publicis Poke, Weshop, Barrows Global, Amplify, Seven G3, Twelve, Skeleton, TroubleShooter, Stellar, Smyle.
Skills: Strategic Thinking · Experiential Events · Concept Generation · Art Direction · Concept Development · Creative Direction · Creative Strategy
Building strong strategic insights that drive creative inspiration from concept to craft. Creating brand worlds, flexible brand frameworks, and brand experiences that are believable and work.
Keep-it-simple activation that is used by everyone, every day in every channel.
Working solo, with people and teams or whole departments, virtually or face-face.
Developing relationships and building connections with clients, creatives, and anyone that (really) cares, based on trust and a shared vision.
recent work: Asahi Holdings, Apple tv+, BSG, Spotify, Strongbow, Juplier, Corona, Heineken, EE. Adidas, William Grant & Sons, ABinBEV, Google, Amazon, EY, Bosch, Imperial brands, WeShop, SEMrush, Meta, Mike's Hard Seltzer.
agencies. McCann Health, Onepointfive, Publicis Poke, Weshop, Barrows Global, Amplify, Seven G3, Twelve, Skeleton, TroubleShooter, Stellar, Smyle.
Skills: Strategic Thinking · Experiential Events · Concept Generation · Art Direction · Concept Development · Creative Direction · Creative Strategy
Retail, TV, Social, Creative direction, Creative Strategy, Creative content, Creative consultant, Art Direction, Strategic planning and efficiency, Strategy, Digital advertising, Brand activation, Brand Building, Brand identity, Culture, Social Media
2015 - 2019
job
Global Creative Director
Geometry London.
Diageo (Guinness/Gordons/Baileys/Tanqueray), Colgate Palmolive, HSBC, Unilever, GSK, Emirates, BAT
Overseeing and mentoring a multi-talented team of creatives
Driving omni-channel creative strategies and implementing global solutions for global brands
Real brand experiences, physical, digital, retail and brand activations that truly inspired action.
Identifying and solving challenges through strategic insight and conceptual thinking first
Mentoring and nurturing client relationships to achieve long-term goals and build trust.
Working relationships with HR, people and talent teams to drive awareness of diversity, inclusion and well-being.
D&AD judge and mentor
mark watts | creative director | brand consultant
07803587999.
markandwatts@gmail.com
www.mark-watts.com/
Overseeing and mentoring a multi-talented team of creatives
Driving omni-channel creative strategies and implementing global solutions for global brands
Real brand experiences, physical, digital, retail and brand activations that truly inspired action.
Identifying and solving challenges through strategic insight and conceptual thinking first
Mentoring and nurturing client relationships to achieve long-term goals and build trust.
Working relationships with HR, people and talent teams to drive awareness of diversity, inclusion and well-being.
D&AD judge and mentor
mark watts | creative director | brand consultant
07803587999.
markandwatts@gmail.com
www.mark-watts.com/
Retail, Mentoring, Mentor, Client relationships
2013 - 2015
job
Creative Director
Momentum Worldwide.
American Airlines, ABinBEV, William Grant & Sons, GoDaddy, LATam Airlines, GoDaddy.
Mentoring the creative output across numerous accounts and clients.
True 360 degree experiences and brand activations inspired by innovation.
Implementation of constructive ways of working and agency process.
Developing and leading trend and innovation workshops for clients and networks
Mentoring the creative output across numerous accounts and clients.
True 360 degree experiences and brand activations inspired by innovation.
Implementation of constructive ways of working and agency process.
Developing and leading trend and innovation workshops for clients and networks
Innovation, Mentoring, Workshops, Implementation
2010 - 2013
freelance
Freelance Creative Director
Design Bridge.
Nestle Purina, Diageo, Liptons, KFC, Benecol, Ferrosan.
Brand lead and guardian across global brands
Brand experience, activation, digital, packaging, OOH, TVC
Brand lead and guardian across global brands
Brand experience, activation, digital, packaging, OOH, TVC
Packaging
2006 - 2010
job
Creative Group Head
Marketing Store.
Anheuser-Busch, Budweiser, Coors, Britvic, Kallo Foods
Overseeing a multi-talented team of creatives
Driving omni-channel creative strategies and solutions for global brands
Overseeing a multi-talented team of creatives
Driving omni-channel creative strategies and solutions for global brands
2002 - 2006
job
Creative Head
Inferno.
American Airlines, ABinBEV, William Grant & Sons, GoDaddy, LATam Airlines, GoDaddy.
True 360 degree experiences and creative output across numerous accounts and clients.
True 360 degree experiences and creative output across numerous accounts and clients.
2000 - 2002
job
Senior Creative
Attention.
Senior Creative
1996 - 2000
job
Martini & Rossi, Brown Forman, Carling
Bacardi.
BD NTWK
Creative
Levis, Bacardi, Carling, Coors, Diageo, Orange
Creation of brand experiences and creative activations across multiple channels and brands.
Creative
Levis, Bacardi, Carling, Coors, Diageo, Orange
Creation of brand experiences and creative activations across multiple channels and brands.
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