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jobs
Gordon Mackenzie MCIPR, MCMI
,
Edinburgh, United Kingdom
Experience
Skills
I'm offering
Markets
United Kingdom
Language
My experience
2012 - ?
job
Head of Engagement and Communications
Army Headquarters Scotland.
I deliver engagement and communications across Scotland for this bipartisan government organisation as member of senior leadership team. As first incumbent in the role, I successfully researched, developed, costed, and implemented a national engagement and communications strategy. I built relationships with diverse stakeholders, harnessed social media to enhance profile, and created innovative engagement events.
I influenced perceptions through timely media and video releases and building relationships with journalists through briefings and interviews, and regularly speak with confidence at public events. My leadership resulted in demonstrable rise in public awareness and support as measured by continuous polling. I have enhanced our crisis and reputation management, and sit on Diversity & Inclusion and GDPR management committees. I track local issues and policy developments, providing seasoned advice to the CEO and MOD on Scotland's political/economic environment and recommending responses, often contributing to ministerial submissions. I aligned our outputs with ScotGov National Performance Framework and planned support for Young Person's Guarantee. I liaise with Scottish Government and Parliament, Scotland Office, COSLA, SOLACE, Education Scotland, SQA, DYP, DYW, local authorities, and other agencies. Member of the Scottish Leaders Forum.
I influenced perceptions through timely media and video releases and building relationships with journalists through briefings and interviews, and regularly speak with confidence at public events. My leadership resulted in demonstrable rise in public awareness and support as measured by continuous polling. I have enhanced our crisis and reputation management, and sit on Diversity & Inclusion and GDPR management committees. I track local issues and policy developments, providing seasoned advice to the CEO and MOD on Scotland's political/economic environment and recommending responses, often contributing to ministerial submissions. I aligned our outputs with ScotGov National Performance Framework and planned support for Young Person's Guarantee. I liaise with Scottish Government and Parliament, Scotland Office, COSLA, SOLACE, Education Scotland, SQA, DYP, DYW, local authorities, and other agencies. Member of the Scottish Leaders Forum.
Social Media, Video, Leadership, Management, GDpr, Support, Ceo, Office, Organization, Social, Framework
2012 - 2014
job
Commanding Officer
City of Edinburgh Officer Training Corps.
Selected from a competitive field to command this prestigious leadership training organisation. Subject Matter Expert on leadership, values and standards, and creating a leadership culture. Worked closely with Edinburgh's universities on soft-skills training programmes and employability development. Directed the development of 240 Officer Cadets each year. I focussed on widening the diversity of the intake, introducing new approach to training and skills development. I authored paper on value of innovative approaches to learning as a complement to traditional university teaching, and created positive collaborations with Edinburgh's universities.
Teaching, Training, Leadership, Development, Organization
2011 - 2012
job
Head of Media and Communications
British Forces Afghanistan.
Media interface and communications director for complex and controversial British military mission to Helmand, Afghanistan in fast breaking news environment. I updated and coordinated media strategy with UK and allied agencies. Held full responsibility for drafting and issuing media releases, briefing and management of all visiting journalists, and acting as spokesperson on video links to international news channels. Led crisis management communications on high profile incidents. Established media training facility for Afghan journalists as part of nation-building initiative and developed policy for "Afghan-led" communications.
Video, Training, Management, Crisis management, International, LED
2008 - 2011
job
Assistant Head of Training
Defence Media Operations Centre.
Responsible for all training in media operations, conducting Training Needs Analysis, and developing policy and strategy to implement major change. Seconded to MOD Whitehall Press Office, giving direct briefings to ministers. Authored two influential think pieces on government communications approaches.
Operations, Training, Office
2001 - 2008
freelance
Company Director of Microchannel, consultant PR advisor
Teachers TV for the Department of Education.
Formed a new media company creating and streaming video output in support of corporate communications strategies. A key project was development of Teachers TV for the Department of Education.
Video, Pr, TV, Support, Streaming, Development
1992 - 2001
job
Professional Journalist
Reuters.
Headhunted by Reuters to edit a news portfolio after establishing profile as financial and economic affairs journalist. Secured secondments to Paris and New York to develop international perspective. Promoted to presenter/reporter on Reuters Financial Television, interviewing government ministers, analysts, and industry leaders. Earlier experience with other business titles developed writing and layout skills.
Layout, Writing, Journalist, International
My education
?
-
2022
Manchester Business School
Certification, N/a
Certification, N/a
?
-
1992
Center for Journalism Studies University of Wales
N/a, Journalism
N/a, Journalism
?
-
1991
University of Aberdeen
Masters, History and International Relations
Masters, History and International Relations
Cranfield University/The Defence Academy
N/a, Management (Minor in Planning)
N/a, Management (Minor in Planning)
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