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3
jobs
creative director | innovation in culture, content and digital products
james hogwood
,
East Grinstead, United Kingdom
Experience
Skills
I'm offering
I’m an award-winning creative director working at the intersection of innovation in culture, content and digital products.
I’m motivated by the desire to make the kind of work that hasn’t been made before. I believe in contributing to culture, elevating the next gen, collaborating with and empowering communities, and enabling people. I create original stories, tools and experiences that deliver new kinds of value.
I’m motivated by the desire to make the kind of work that hasn’t been made before. I believe in contributing to culture, elevating the next gen, collaborating with and empowering communities, and enabling people. I create original stories, tools and experiences that deliver new kinds of value.
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2022 - 2022
job
Creative director
Exposure.
Working on Samsung, Dyson, Dr Martens and Coca Cola portfolio.
Pitching, Creative direction, Concept Development, Art Direction, Creative Strategy
2016 - 2021
job
Creative partner
Livity.
Brand building and setting the creative vision for a unique, creative
business that works hand in hand with brands and the next generation to build the future better.
• Driving the ambition, breadth and quality of creative output
• Developing Livity's co-creation process; collaborating with the next gen of talent, diverse communities and creative innovators around the world
• Clients include Netflix, Google, YouTube, Nike, PlayStation, Foot Locker,
Depop, Sky, Sony Music and more
business that works hand in hand with brands and the next generation to build the future better.
• Driving the ambition, breadth and quality of creative output
• Developing Livity's co-creation process; collaborating with the next gen of talent, diverse communities and creative innovators around the world
• Clients include Netflix, Google, YouTube, Nike, PlayStation, Foot Locker,
Depop, Sky, Sony Music and more
Brand Building, Co-creation, Comms innovation, Creative direction, Team-building, Pitching, Creative Strategy, Advertising, Social Media, Social innovation
2014 - 2016
job
Creative director
Tribal Worldwide.
A role split between digital product development (Volkswagen Bespoke Brochure app; digital innovation pitch win for Avios), and campaigns and social content for Climate Coalition, Volkswagen, Esso, Unilever brands.
Creative direction, Comms innovation, Storytelling, Social activation, Digital product development, Pitching, Social Content, Copywriting
2013 - 2014
job
Associate creative director
Nike Women.
Leading a small team and helping grow the Nike Women account to become the largest Nike category at AKQA at the time.
• Brand/service planning with Nike Women Digital Brand team in Portland
• Creative direction and product development for Nike+ Training Club app
• Social storytelling and campaigns for product launches, calendar moments with Serena Williams and Maria Sharapova, and brand summits
• Brand/service planning with Nike Women Digital Brand team in Portland
• Creative direction and product development for Nike+ Training Club app
• Social storytelling and campaigns for product launches, calendar moments with Serena Williams and Maria Sharapova, and brand summits
Creative direction, Creative Strategy, Storytelling, App, Digital product development, Social, Advertising, Comms innovation
2011 - 2013
job
Senior creative/copywriter
AKQA.
Led Nike's 2012 Olympic digital/social activations, which almost doubled the global Nike+ community in a space of six weeks. Led global activations to launch the Nike+ FuelBand also in 2012. Creative lead on the Nike Training Club app.
Copywriter, Senior Creative, Community, Social media content, Creative direction, Creative Strategy, Digital product development
2008 - 2011
job
Senior creative
NSPCC/Childline.
Senior creative and copy lead in studio of 16 people.
Senior Creative, Concept Development, Concepting, Copywriting, Art Direction, Content Strategy, Fundraising, Social Content, Digital communication
2002 - 2011
freelance
Freelance creative/copywriter
unknown.
Digital, brand and BTL ideas and words for brands including Vodafone, BBC/Dr Who, WWF, Contiki, NESTA, Water Aid, Asda, Department of Health, NHS and more. Brand building for start-ups including Spencer Ivy.
Copywriter, Health, Brand Building, Editorial content, Digital Content, Content Strategy, Journalism, Naming, Brand positioning
2006 - 2008
job
Copywriter
NSPCC.
Part of a team of two copywriters in an award-winning third sector studio, covering brand, digital and BTL awareness and fundraising projects.
Copywriting, Concept Development, Art Direction, Social Content, Editorial content, Journalism, Naming, Brand Building
My education
1999
-
2000
University of Southampton
Masters, Literature, Culture, Modernity
Masters, Literature, Culture, Modernity
1996
-
1999
University of Southampton
Bachelors, English, First
Bachelors, English, First
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