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Journalist / Copywriter
Elsie Boat
,
west croydon, United Kingdom
Experience
Other titles
Skills
I'm offering
Elsie is a trained journalist, copywriter and editor based in London. In her editorial work, she has approached every project with open curiosity and a storytelling mindset.
With diverse industry knowledge spanning CPG, entertainment, finance, food and beverage, health, hospitality, and technology; Elsie’s career highlights include serving as brand copywriter at NOW TV, Ola Cabs, Virgin Brand Studio, to mention a few.
Bringing her editorial know-how Agency side, Elsie has begun working with established agencies on concepting and creating strategic messaging for a wide range of brands, brand identity for old and new clients, email initiatives, integrated campaigns, sales copy, social campaigns, websites, broadcast and Out of Home, among others
With diverse industry knowledge spanning CPG, entertainment, finance, food and beverage, health, hospitality, and technology; Elsie’s career highlights include serving as brand copywriter at NOW TV, Ola Cabs, Virgin Brand Studio, to mention a few.
Bringing her editorial know-how Agency side, Elsie has begun working with established agencies on concepting and creating strategic messaging for a wide range of brands, brand identity for old and new clients, email initiatives, integrated campaigns, sales copy, social campaigns, websites, broadcast and Out of Home, among others
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2021 - ?
job
Senior Copywriter
Oliver Agency.
Inside Ideas - Oliver Agency
Key Responsibilities
• Work in partnership with various clients for briefings and copy presentations
• Create impactful straplines and headlines for all forms of printed collateral, web pages, email campaigns, social media, presentations, advertising, marketing and sales collateral.
• Produce headlines and content for digital and print based projects as well as presentation scripts.
• Brainstorm visual and copy ideas with other members of the team
• Produce video scripts for TV and social media ads
• Deliver consistent copy across all messaging to the agreed briefs and established brand values
• Produce copy for B2B advertising, sales and event collateral, sales presentations, social media
• Oversee consistent tone of voice throughout all copy and proactively make recommendations for the direction of client projects
Key Responsibilities
• Work in partnership with various clients for briefings and copy presentations
• Create impactful straplines and headlines for all forms of printed collateral, web pages, email campaigns, social media, presentations, advertising, marketing and sales collateral.
• Produce headlines and content for digital and print based projects as well as presentation scripts.
• Brainstorm visual and copy ideas with other members of the team
• Produce video scripts for TV and social media ads
• Deliver consistent copy across all messaging to the agreed briefs and established brand values
• Produce copy for B2B advertising, sales and event collateral, sales presentations, social media
• Oversee consistent tone of voice throughout all copy and proactively make recommendations for the direction of client projects
ADS, Social, Web, Direction, Content, TV, Sales, Event, Print, Marketing, Marketing and sales, Copywriter, Video, B2B, Social media ads, Advertising, Social Media
2021 - 2021
freelance
Freelance Copywriter
Virgin Media Brand Studio.
Key Responsibilities
• Produce written content across Virgin Media brands (Broadband, Mobile, TV) for printed and digital literature, ensuring all content is in line with the brand guidelines and tone of voice.
• Provide copy for customer communications (Emails, Newsletters, Push notifications, App updates etc.)
• Create impactful straplines and headlines for all forms of printed collateral, web pages, email campaigns, social media, advertising, marketing and sales collateral.
• Produce written content across Virgin Media brands (Broadband, Mobile, TV) for printed and digital literature, ensuring all content is in line with the brand guidelines and tone of voice.
• Provide copy for customer communications (Emails, Newsletters, Push notifications, App updates etc.)
• Create impactful straplines and headlines for all forms of printed collateral, web pages, email campaigns, social media, advertising, marketing and sales collateral.
Marketing, Social Media, Advertising, Copywriter, Marketing and sales, Sales, TV, Content, Web, App, Social, Customer
2020 - 2021
freelance
Freelance Copywriter/ Editor
IG Group.
Key Responsibilities
• Work with web design team to write copy for various websites including IG.com, IG events websites, and the IG affiliates website.
• Create content for IG Education Network blog
• Write copy for IG newsletter and customer email funnel
• Work with social team to repurpose blog and website content into social posts and video scripts for YouTube.
• Recently worked with team in India to launch new IG marketing partnership project. This included writing SEO copy for the new brand website, copy for customer journeys, copy for email funnels, brochure copy and online guides for the project etc.
• Work with web design team to write copy for various websites including IG.com, IG events websites, and the IG affiliates website.
• Create content for IG Education Network blog
• Write copy for IG newsletter and customer email funnel
• Work with social team to repurpose blog and website content into social posts and video scripts for YouTube.
• Recently worked with team in India to launch new IG marketing partnership project. This included writing SEO copy for the new brand website, copy for customer journeys, copy for email funnels, brochure copy and online guides for the project etc.
Brochure, Customer, Social, Web, Online, Network, Blog, Content, Website, Marketing, Youtube, Web design, Websites, Copywriter, Video, Writing, Seo, Design
2019 - 2020
freelance
Freelance Copywriter
Positive Ltd.
Key Responsibilities
• Create online content for clients including ESB, Shred It, Investec, among others
• Work with Search Team to create and manage content calendar.
• Write newsletters and emails, as well as corresponding landing pages to drive traffic
• Write brand specific blogs and ever green content
• Create SEO content for client websites
• Create social media copy including infographics
• Work with Search Team on A/B Testing for headlines and social copy
• Create online content for clients including ESB, Shred It, Investec, among others
• Work with Search Team to create and manage content calendar.
• Write newsletters and emails, as well as corresponding landing pages to drive traffic
• Write brand specific blogs and ever green content
• Create SEO content for client websites
• Create social media copy including infographics
• Work with Search Team on A/B Testing for headlines and social copy
Social Media, Seo, Copywriter, Websites, Blogs, Landing pages, Content, It, Testing, Online, Search, Social
2019 - 2019
freelance
Freelance Senior Brand Copywriter, Ola Cabs
unknown.
Key Responsibilities
• Produce all written content for OLA UK printed and digital literature, ensuring all content is in line with the brand guidelines and OLA UK tone of voice
• Write content or VOs for advertising campaigns created in-house
• Convey the brand's personality through the written word, engaging and motivating riders and drivers on brand awareness
• Liaise with marketing team and Market Place in India to ensure all relevant offers and T&Cs are correct and up to date
• Tailor content and the style of writing to a selected audience to achieve the proposed outcome (to sell, inform, etc.)
• Identify and create key messages for different audiences
• Write complicated and technical information in easy to understand prose for audiences
• Research the market to instigate creative discussions, briefings & brainstorms with the marketing team
• Identify fresh and interesting angles for each audience
• Work on multiple projects simultaneously to tight deadlines, working closely with traffic manager
• Work with Search Team to write SEO copy for the brand website
• Produce all written content for OLA UK printed and digital literature, ensuring all content is in line with the brand guidelines and OLA UK tone of voice
• Write content or VOs for advertising campaigns created in-house
• Convey the brand's personality through the written word, engaging and motivating riders and drivers on brand awareness
• Liaise with marketing team and Market Place in India to ensure all relevant offers and T&Cs are correct and up to date
• Tailor content and the style of writing to a selected audience to achieve the proposed outcome (to sell, inform, etc.)
• Identify and create key messages for different audiences
• Write complicated and technical information in easy to understand prose for audiences
• Research the market to instigate creative discussions, briefings & brainstorms with the marketing team
• Identify fresh and interesting angles for each audience
• Work on multiple projects simultaneously to tight deadlines, working closely with traffic manager
• Work with Search Team to write SEO copy for the brand website
Marketing, Seo, Advertising, Writing, Copywriter, Research, Word, Website, Content, Search, Advertising Campaigns, Manager, UP
2018 - 2019
job
Senior Copywriter
Group SJR.
Key Responsibilities
• Research and come up with editorial suggestions to pitch to clients
• Work with account managers on concepts and strategy for pitching
• Write long and short copy based on client's brief
• Work with designers and production team to complete briefs
• Come up with social and multimedia strategy and concepts, as well as copy
• Produce synopsis and listicles for content ideas
• Interview thought leaders and senior stakeholders to produce case studies and think pieces for various channels.
• Research and come up with editorial suggestions to pitch to clients
• Work with account managers on concepts and strategy for pitching
• Write long and short copy based on client's brief
• Work with designers and production team to complete briefs
• Come up with social and multimedia strategy and concepts, as well as copy
• Produce synopsis and listicles for content ideas
• Interview thought leaders and senior stakeholders to produce case studies and think pieces for various channels.
Copywriter, Research, Interview, Content, Pitching, Production, Social, UP
2015 - 2018
job
Copywriter, NOW TV
unknown.
Key Responsibilities
• Tone of voice guardian
• In charge of the NOW TV Style Guide
• Work with agencies (Mediacom & WCRS) on Ad campaigns
• In charge of Out Of Home guidelines and copy
• Educate various teams, including Engine, T19, Mediacom and Sky Works on the NOW TV style guide and TOV
• Provide weekly copy to Acquisition, Winback and Retention teams for customer communications (Emails, Newsletters, Push notifications, App updates etc.)
• Provide copy for partnerships with McDonald's, LG, Samsung, Hearst Magazines, to mention a few
• Work with digital, community team on social content
• Produce SEO copy for main brand website and ecommerce website
• Produce product copy for ecommerce site
• Produce copy for Ops team including transcomms and customer journeys
• Write legal disclaimers, T&Cs, and data capture opt in text in plain, easy to understand English and in the NOW TV TOV
• Collaborate with Insights Team to do A/B testing of headlines, digital banners copy, website content and push notifications.
• Tone of voice guardian
• In charge of the NOW TV Style Guide
• Work with agencies (Mediacom & WCRS) on Ad campaigns
• In charge of Out Of Home guidelines and copy
• Educate various teams, including Engine, T19, Mediacom and Sky Works on the NOW TV style guide and TOV
• Provide weekly copy to Acquisition, Winback and Retention teams for customer communications (Emails, Newsletters, Push notifications, App updates etc.)
• Provide copy for partnerships with McDonald's, LG, Samsung, Hearst Magazines, to mention a few
• Work with digital, community team on social content
• Produce SEO copy for main brand website and ecommerce website
• Produce product copy for ecommerce site
• Produce copy for Ops team including transcomms and customer journeys
• Write legal disclaimers, T&Cs, and data capture opt in text in plain, easy to understand English and in the NOW TV TOV
• Collaborate with Insights Team to do A/B testing of headlines, digital banners copy, website content and push notifications.
Seo, Ecommerce, Copywriter, Website, TV, Content, Retention, Community, Testing, App, Guide, Social, Customer
2017 - 2018
freelance
Freelance Copywriter
Experian & MoneySavingExpert.Com.
Key Responsibilities
• Write web editorial, video scripts, landing page content, product positioning and key messages, social campaigns, blogs and articles.
• Write customer-centric comms to promote product features and benefits. Write newsletters, welcome and re-engagement programs, upsell and cross-sell comms, and partner offers.
• Write product briefs, product descriptions, features and benefits, functional pages (data capture forms, FAQs, explainer copy, error messages, etc.), and write for multi device and mobile apps.)
• Write SEO friendly web copy to support and enhance SEO results, page ranking, quick answers ranking, ranking for new keywords, etc. Support the ongoing SEO optimisation of content by working closely with the in-house SEO team and specialist SEO agency.
• Write in plain English a number of recurring legal and compliance copy such as legal disclaimers, T&Cs, and data capture opt in text.
• Write web editorial, video scripts, landing page content, product positioning and key messages, social campaigns, blogs and articles.
• Write customer-centric comms to promote product features and benefits. Write newsletters, welcome and re-engagement programs, upsell and cross-sell comms, and partner offers.
• Write product briefs, product descriptions, features and benefits, functional pages (data capture forms, FAQs, explainer copy, error messages, etc.), and write for multi device and mobile apps.)
• Write SEO friendly web copy to support and enhance SEO results, page ranking, quick answers ranking, ranking for new keywords, etc. Support the ongoing SEO optimisation of content by working closely with the in-house SEO team and specialist SEO agency.
• Write in plain English a number of recurring legal and compliance copy such as legal disclaimers, T&Cs, and data capture opt in text.
Seo, Video, Copywriter, Optimization, Compliance, Blogs, Content, Support, Apps, Web, Social, Customer
2014 - 2015
job
Head of Editorial
Jake Riley Ltd.
Jake Riley Ltd.
Key Responsibilities
• Research and write news content for two digital publications
• Write SEO copy for clients' websites
• Edit four print publications
• Provide copy for PR and Marketing teams
• Write proposals and bids for business development team
• Set up and manage social media accounts for the Jake Riley as well as our clients
• Research and edit images for use on social media
• Use CMS (Joomla & Wordpress) to upload content onto both Jake Riley and our clients' websites
• Conduct and transcribe interviews
• Act as copy editor for all contract B2B publishing briefs. (Finance & Investment industries)
• Write, compile and layout newsletters, leaflets etc. using Indesign
Key Responsibilities
• Research and write news content for two digital publications
• Write SEO copy for clients' websites
• Edit four print publications
• Provide copy for PR and Marketing teams
• Write proposals and bids for business development team
• Set up and manage social media accounts for the Jake Riley as well as our clients
• Research and edit images for use on social media
• Use CMS (Joomla & Wordpress) to upload content onto both Jake Riley and our clients' websites
• Conduct and transcribe interviews
• Act as copy editor for all contract B2B publishing briefs. (Finance & Investment industries)
• Write, compile and layout newsletters, leaflets etc. using Indesign
Research, UP, Social, Development, Content, Joomla, Pr, Finance, Print, Websites, Marketing, CMS, Indesign, B2B, Layout, Seo, Business development, Wordpress, Social Media
2010 - 2014
freelance
COPYWRITER
unknown.
Clients include Snappy Snaps, The Business Centre: GSK Ltd, Blue Hawk Ventures Ltd, Smart Homes Ltd, Sandell Sanctuary Ltd, and Digital Commerce @ Sign & Graphic Imaging (SGI) Middle East.
Key Responsibilities:
• Write short focused, concise and engaging material for different markets.
• Involved in writing for campaigns and banners.
• Working with a talented mix of designers and account managers. Conducting in-depth telephone conversations with clients.
Key Responsibilities:
• Write short focused, concise and engaging material for different markets.
• Involved in writing for campaigns and banners.
• Working with a talented mix of designers and account managers. Conducting in-depth telephone conversations with clients.
Writing, Copywriter
2011 - 2013
job
JUNIOR COPYWRITER
AD CREATIVE LTD.
Clients include Coca Cola and McDonald's, British Independent Film Awards, Premier League Community Programme, Nordic Capital, Air Charter Services Ltd etc.
Key Responsibilities:
• Work with in house teams and account executives to deliver clear, consistent and engaging copy for both B2B and B2C clients
• Work in a range of different writing styles across print, online and mobile
• Research clients, their market and their competitors to assist development team with proposals and bids.
Key Responsibilities:
• Work with in house teams and account executives to deliver clear, consistent and engaging copy for both B2B and B2C clients
• Work in a range of different writing styles across print, online and mobile
• Research clients, their market and their competitors to assist development team with proposals and bids.
Writing, B2B, Copywriter, B2C, Research, Print, Movie, Community, Development, Online
My education
2009
-
2010
University of East London
Masters, Journalism
Masters, Journalism
2003
-
2006
University of the West of England
Bachelors, Politics, Media & Cultural Studies
Bachelors, Politics, Media & Cultural Studies
2001
-
2003
Croydon AND Lambeth College
Secondary, Media
Secondary, Media
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