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Creative Marketer with dynamic business and client acumen.
Michelle Bethune
,
Cheltenham, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced Freelance Marketing consultant with an excellent history with large clients from working in the Marketing and Publishing industries (mainly in agencies) spanning 20+ years. Also, a proud Network Marketing professional in the Health and Wellness arena. Skilled in People management, Team building, Coaching, Digital Strategy, Social Media platforms, Customer Acquisition, Integrated Marketing (on and offline), CRM Databases and Customer Retention. A Strong marketing professional who graduated from Liverpool John Moores University. Currently keeping abreast of new ever changing marketing trends with a particular focus on Digital, Social media and Technology.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Lead generation and SEO
Quantum Media.
- Consultancy
• Various projects to include product launches both Offline and Online, Strategy and Planning, Client proposals, Email Marketing Campaigns, Communication Planning across all Platforms and Social Media Management. Brand and proposition reviews.
• Marketing Workshops for local businesses (before Covid)
• Launch of client's digital products - strategy, planning and implementation
• Facebook and Instagram adverts
• Online networking events
• Website reviews
• Lead generation and SEO
• Press, Social Media and Radio for a high profile client Sept-Dec and Jan-Mar 2022
• Various projects to include product launches both Offline and Online, Strategy and Planning, Client proposals, Email Marketing Campaigns, Communication Planning across all Platforms and Social Media Management. Brand and proposition reviews.
• Marketing Workshops for local businesses (before Covid)
• Launch of client's digital products - strategy, planning and implementation
• Facebook and Instagram adverts
• Online networking events
• Website reviews
• Lead generation and SEO
• Press, Social Media and Radio for a high profile client Sept-Dec and Jan-Mar 2022
Marketing, Social Media, Seo, Email marketing, Networking, Social media management, Instagram, Facebook, Management, Radio, Website, Workshops, Implementation, Online, Social
2018 - 2018
freelance
Marketing Services - 6 month freelance
Superflyboy.
• Review of shopify website and best practice advice
• Full marketing plan and strategy implemented for the launch of the street wear clothing brand
• Website review plans briefed outsourced, checked, proofed, coordinated and delivered to plan
• SEO third party agency coordinated and advised on best practice marketing principles
• Email marketing communication plan completed
• Email Data sourcing and third party introductions coordinated and documented
• Blog articles written and uploaded to the website
• Social media plans put in place and shop links to platforms set up
• Responsible for interviewing and outsourcing tasks to a VA for efficiencies across the brand
• Full marketing plan and strategy implemented for the launch of the street wear clothing brand
• Website review plans briefed outsourced, checked, proofed, coordinated and delivered to plan
• SEO third party agency coordinated and advised on best practice marketing principles
• Email marketing communication plan completed
• Email Data sourcing and third party introductions coordinated and documented
• Blog articles written and uploaded to the website
• Social media plans put in place and shop links to platforms set up
• Responsible for interviewing and outsourcing tasks to a VA for efficiencies across the brand
Marketing, Social Media, Seo, Email marketing, Shopify, Sourcing, Website, Blog, Outsourcing, Social, UP
2017 - 2017
job
Account Director
Campfire Marketing.
- Fixed term 6 month contract, Centrepoint
• Overall account lead: Day to day contact with Senior staff in each key area of the account
• People management: Managing a team of 4 to bed in the new account
• Planning and organising the yearly plans
• Financial planning and co-ordination: Agreeing final budgets from the pitch and sign off process
• Implementing excellent Account management for the smooth running of the large account e.g Monthly meetings, weekly status calls, weekly updated status reports to all stakeholders, team meetings, creative hub meets, client delivery objectives, conference calls, setting up digital folders for projects, project plans and schedules, resource allocation to forthcoming projects etc
• Management updates on the progress of the account and coordinating creative, planners and strategists dependent on project requirements
• Training and guidance for new staff
• Overall management of the account and the smooth overseeing of live projects
• GDPR stakeholder management and project guidance
• Quarterly reviews
• Overall account lead: Day to day contact with Senior staff in each key area of the account
• People management: Managing a team of 4 to bed in the new account
• Planning and organising the yearly plans
• Financial planning and co-ordination: Agreeing final budgets from the pitch and sign off process
• Implementing excellent Account management for the smooth running of the large account e.g Monthly meetings, weekly status calls, weekly updated status reports to all stakeholders, team meetings, creative hub meets, client delivery objectives, conference calls, setting up digital folders for projects, project plans and schedules, resource allocation to forthcoming projects etc
• Management updates on the progress of the account and coordinating creative, planners and strategists dependent on project requirements
• Training and guidance for new staff
• Overall management of the account and the smooth overseeing of live projects
• GDPR stakeholder management and project guidance
• Quarterly reviews
Account management, Training, Stakeholder Management, Management, GDpr, People management, Financial planning, Account Director, UP
2015 - 2016
job
Client Services Manager
Brightsource.
- fixed term contract, Lloyds Banking Group
• Managing the client service/data team on a day to day basis. Liaising with multiple contacts at Lloyds bank on a campaign and Senior level ensuring all mandatory communications are completed in the most efficient, cost effective and timely manner. My wide and varied role includes the following responsibilities.
• Project managing new email marketing programmes.
• Developing new growth areas on the account
• Financial control of all live projects
• People management
• Project planning
• Strategic planning of the account
• Resource allocation and scheduling workload
• Managing the client service/data team on a day to day basis. Liaising with multiple contacts at Lloyds bank on a campaign and Senior level ensuring all mandatory communications are completed in the most efficient, cost effective and timely manner. My wide and varied role includes the following responsibilities.
• Project managing new email marketing programmes.
• Developing new growth areas on the account
• Financial control of all live projects
• People management
• Project planning
• Strategic planning of the account
• Resource allocation and scheduling workload
Marketing, Email marketing, Strategic Planning, Management, People management, Service, Banking, Growth, Campaign, Manager
2013 - 2013
job
Lead Project Manager, Lloyds Banking Group - Rebrand
Tangible.
Lloyds bank's rebrand involved a merger of TSB branches and the overhaul of all of their marketing collateral, advertising and brand values. I led a team of 6 people to oversee and co-ordinate the project management of all of the Retail marketing collaterals rebranding. This involved the strategic planning of the delivery of the print and production of approx. 250 marketing pieces from in store brochures to branch leaflets.
Marketing, Advertising, Project Management, Project Manager, Retail, Strategic Planning, Print, Management, Banking, Production, Manager, LED
2012 - 2013
freelance
Contractor
Havas EHS.
Account Director/Project Manager
Project Manager, Account Director, Manager
2005 - 2012
job
Account Director
Blueberry Wave Ltd.
• Led and overseen Key accounts such as Regus, Nestlé, Nestlé Purina Petcare, PC World, Virgin Holidays/Travel City Direct and Lornamead
• Managed account teams and trained staff into their account roles some without any data, marketing or direct marketing experience
• Proposal and presentation writing for Senior meetings
• Devised Marketing plans for brand planning within FMCG clients
• Implementing new products for relevant clients such as Faststats and Qlikview
• Devised campaigns and advised on all data aspects of campaign management for brand such as Nescafe, Dolce Gusto, Rowntree's, XL.Com, XL holidays, Gourmet, Felix, Purina One, Bakers and Go-Cat
• Data cleansing; Dead and gone away processing for each campaign, negotiating quotes and processing volumes
• Built a full segmentation model on the PC World Marketing database which involved licensing database with a personicx household demographics, quantitative survey and qualitative focus groups to complete the model - it took 8 months to complete and build into the marketing database
• Research for Lornamead on brands such as Woods of Windsor and Yardley. Devising online survey questionnaires using a representative sample of the UK to obtain research results for new product ranges and re launches.
• Database management: Oversaw deliverables for retained clients SLA's on their accounts to include deliverables per month e.g Counts from the database, extracts for campaigns, development of the database, portfolio of reports, maintenance of data feeds.
• Profiling of customers for data insight and list purchasing of look a like consumers.
• Mapping projects for Hotspot opportunities for clients using software packages such as Mappoint and Map info to give drive time opportunities around retail stores or mapping customers to regions around Veterinary practices and retailers to show clusters of customers by territories
• Telemarketing: Gathering of information via telemarketing campaigns to allow further marketing obtaining email capture and data protection permissions from customer bases and using telemarketing for research purposes to announce launches of new products and as follow up campaigns for brand changes. Negotiating rates per completion of calls and
• Finances: Producing client sales forecast for Management on all my accounts with projects 3/6 months in advance, training staff on income and expenditure control and raising of purchase orders, invoice request and quotations
• Compiling SWOT analysis for Senior management meetings to aid decision making on account resource and strategy for the future of accounts
• PR and events relating to each account
• Press releases for awards ceremonies
• PR for new business wins
• National and local exhibitions
• Business lunches and breakfasts for local awareness and new business
• Data exhibitions where relevant
• Managed account teams and trained staff into their account roles some without any data, marketing or direct marketing experience
• Proposal and presentation writing for Senior meetings
• Devised Marketing plans for brand planning within FMCG clients
• Implementing new products for relevant clients such as Faststats and Qlikview
• Devised campaigns and advised on all data aspects of campaign management for brand such as Nescafe, Dolce Gusto, Rowntree's, XL.Com, XL holidays, Gourmet, Felix, Purina One, Bakers and Go-Cat
• Data cleansing; Dead and gone away processing for each campaign, negotiating quotes and processing volumes
• Built a full segmentation model on the PC World Marketing database which involved licensing database with a personicx household demographics, quantitative survey and qualitative focus groups to complete the model - it took 8 months to complete and build into the marketing database
• Research for Lornamead on brands such as Woods of Windsor and Yardley. Devising online survey questionnaires using a representative sample of the UK to obtain research results for new product ranges and re launches.
• Database management: Oversaw deliverables for retained clients SLA's on their accounts to include deliverables per month e.g Counts from the database, extracts for campaigns, development of the database, portfolio of reports, maintenance of data feeds.
• Profiling of customers for data insight and list purchasing of look a like consumers.
• Mapping projects for Hotspot opportunities for clients using software packages such as Mappoint and Map info to give drive time opportunities around retail stores or mapping customers to regions around Veterinary practices and retailers to show clusters of customers by territories
• Telemarketing: Gathering of information via telemarketing campaigns to allow further marketing obtaining email capture and data protection permissions from customer bases and using telemarketing for research purposes to announce launches of new products and as follow up campaigns for brand changes. Negotiating rates per completion of calls and
• Finances: Producing client sales forecast for Management on all my accounts with projects 3/6 months in advance, training staff on income and expenditure control and raising of purchase orders, invoice request and quotations
• Compiling SWOT analysis for Senior management meetings to aid decision making on account resource and strategy for the future of accounts
• PR and events relating to each account
• Press releases for awards ceremonies
• PR for new business wins
• National and local exhibitions
• Business lunches and breakfasts for local awareness and new business
• Data exhibitions where relevant
It, Gourmet, LED, Customer, UP, Go, Processing, Forecast, Account Director, PC, Campaign, Campaign Management, Online, Software, Development, Marketing, FMCG, Sales, Telemarketing, Pr, Data protection, SoMe, Management, Direct marketing, Training, Database, Research, Retail, Writing
2001 - 2005
job
Marketing Manager - Archant
France & Living France Magazines.
• Devised and oversaw a marketing research project for two national travel magazine titles.
• Implemented a marketing plan to co-inside with the business plan.
• Managed an events schedule, including stock deliveries and subscriptions incentives. Organised seven exhibitions in the annual promotional calendar including Vive La France show, introducing two new events all with proven results.
• Sourced monthly competitions, reader offers, subscriptions, inserts and event promotions.
• Formulated new ideas for dm campaigns for new business projects.
• Organised subscription dm campaigns, negotiated competitive quotes from design to post to tight deadlines.
• Pioneered a France calendar project with sales targets of £120k. Saving on printing costs, promotional direct mails, devised web activity to generate new sales. Accounting of budget for the project. Exceeded targets by 30k.
• Liaised with key travel/publishing industry sources to raise magazine profiles and brand awareness.
• Co-ordinated with subs fulfilment house on source coding relevant artwork and promotional literature for marketing tracking.
• Wrote and proof read all marketing artwork and oversaw design layouts
• Implemented a marketing plan to co-inside with the business plan.
• Managed an events schedule, including stock deliveries and subscriptions incentives. Organised seven exhibitions in the annual promotional calendar including Vive La France show, introducing two new events all with proven results.
• Sourced monthly competitions, reader offers, subscriptions, inserts and event promotions.
• Formulated new ideas for dm campaigns for new business projects.
• Organised subscription dm campaigns, negotiated competitive quotes from design to post to tight deadlines.
• Pioneered a France calendar project with sales targets of £120k. Saving on printing costs, promotional direct mails, devised web activity to generate new sales. Accounting of budget for the project. Exceeded targets by 30k.
• Liaised with key travel/publishing industry sources to raise magazine profiles and brand awareness.
• Co-ordinated with subs fulfilment house on source coding relevant artwork and promotional literature for marketing tracking.
• Wrote and proof read all marketing artwork and oversaw design layouts
Marketing, Design, Budget, Research, Artwork, Event, Sales, Web, Manager
1998 - 2001
job
Sales & Marketing exec
Living Well Health Clubs (HO).
• Efficient organisation of local mail shots.
• Negotiated national promotions.
• Corporate presentations to increase sales.
• Placed local advertisements and devised new marketing campaigns
• Accounts management of membership sales, maintaining a large membership database and exceeding challenging sales targets.
• Local PR and marketing activity for the health club, press releases, members club evenings and scheduled events annual calendar.
• Negotiated national promotions.
• Corporate presentations to increase sales.
• Placed local advertisements and devised new marketing campaigns
• Accounts management of membership sales, maintaining a large membership database and exceeding challenging sales targets.
• Local PR and marketing activity for the health club, press releases, members club evenings and scheduled events annual calendar.
Marketing, Database, Management, Pr, Sales, Health, Organization
1996 - 1997
job
Merchandiser
Next Retail Ltd.
My education
1993
-
1996
St John Moores University
Bachelors, Sociology/Marketing
Bachelors, Sociology/Marketing
1991
-
1993
The Radcliffe Sixth Form College
Secondary, English Literature
Secondary, English Literature
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