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Senior
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Creative Brand Strategist
Lucinda Bounsall
,
London, United Kingdom
Experience
Skills
I'm offering
Motivated, driven and creatively minded senior strategist with nearly ten years of experience in digital communications and integrated marketing. Experience in content, communications and brand strategy and a keen eye for creating compelling digital narratives. My strength lies in bridging the gap between culture, brands and consumers in an authentic and insight-driven way.
Previous work for Hinge, Nike, Durex, Coca-Cola, ASOS, Refinery29, LVMH, Pepsi, Farfetch, Net-a-Porter, Stella McCartney, citizenM Hotels, Triumph, M&S and pro-bono work for the sustainability NGO Global Fashion Agenda and Copenhagen Fashion Summit.
Previous work for Hinge, Nike, Durex, Coca-Cola, ASOS, Refinery29, LVMH, Pepsi, Farfetch, Net-a-Porter, Stella McCartney, citizenM Hotels, Triumph, M&S and pro-bono work for the sustainability NGO Global Fashion Agenda and Copenhagen Fashion Summit.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2021 - 2021
freelance
Freelance
communications strategy.
Leading the communications strategy for Durex, including editorial strategy, tone-
of-voice development, publishing principles and guidelines, channel strategy,
communications pillars etc.
of-voice development, publishing principles and guidelines, channel strategy,
communications pillars etc.
Development
2021 - 2021
job
Senior Strategist
unknown.
Developing and leading The Coca-Cola Company's European fashion strategy, working with internal stakeholders to sell in the project to the C-Suite. Unpacking the business
opportunities and creating strategic framework for implementation across key markets.
opportunities and creating strategic framework for implementation across key markets.
C, Fashion, Implementation, Framework
2021 - 2021
job
Senior Brand Strategist, Sunshine
unknown.
Lead strategist on ASOS' new global brand-repositioning. Including; qualitative and quantitative research, stakeholder interviews, pitching and developing strategic routes
based on consumer, category, competitor insights and building a strategic platform that
informed the new creative
based on consumer, category, competitor insights and building a strategic platform that
informed the new creative
Research, Quantitative research, Pitching, Platform
2020 - 2021
job
Senior Strategist
Senior Strategist, Vice Media Group.
Baileys, Nike, BBC, Nivea, etc. Led strategy on several winning partnerships pitches.
Winning, LED
2019 - 2020
job
Senior Strategist
ODD London.
Working on the agency's key fashion and lifestyle accounts including; Marks and
Spencer, This Works, Global Fashion Agenda, Jacamo, New Look etc. Led a number of winning pitches.
1/2
Spencer, This Works, Global Fashion Agenda, Jacamo, New Look etc. Led a number of winning pitches.
1/2
Fashion, Winning, LED
2018 - 2018
job
Social and Editorial Manager, Stylebop
Global Social and Content, Stella McCartney.
Social, Manager
2014 - 2018
job
SEO Content Executive, Farfetch
unknown.
Sept '12 - Aug '14
Seo, Content
2015 - 2018
job
Social Media Manager, Net-A-Porter
Mat cover.
Social Media, Net, Social, Manager
My education
2007
-
2010
BATH SPA UNIVERSITY
Bachelors, English Literature
Bachelors, English Literature
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