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Experienced Technical Product Manager, Business Analyst & Solution Architect
Craig Smith
,
Peterborough, United Kingdom
Experience
Other titles
Skills
I'm offering
I am passionate about creating products & services, and engaging customer experiences that solve real business and customer problems. I thrive when working on fast-paced and challenging projects, with over 15 years’ experience working on and leading digital projects from inception, through requirements elicitation, analysis & design, build & test, culminating in a successful product or service delivery.
I currently provide consultancy to PayPal’s large enterprises and global accounts, specialising in the design of global marketplace and payments solutions.
I strongly believe that outside of people, data is a business’s most valuable asset. It is critical to ensure that it is managed in such a way that value can be derived from it, using various analysis and analytics techniques to make better business decisions, in conjunction with a wide range of best practice techniques, methodologies and market-leading technologies.
I currently provide consultancy to PayPal’s large enterprises and global accounts, specialising in the design of global marketplace and payments solutions.
I strongly believe that outside of people, data is a business’s most valuable asset. It is critical to ensure that it is managed in such a way that value can be derived from it, using various analysis and analytics techniques to make better business decisions, in conjunction with a wide range of best practice techniques, methodologies and market-leading technologies.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
job
Global Solution Architect
Western Union to form the WUBS business unit.
I design solutions for PayPal's global merchants and instruct them how to integrate with our APIs/SDKs to meet their complex business requirements.
Design
2020 - 2020
job
Senior Solution Engineer
PayPal.
2019 - 2019
job
Product Owner/Implementation Lead
Eurostar.
I joined Eurostar's Digital division as a technical consultant to overhaul their Google Analytics 360 implementation. I was quickly promoted to lead the Implementation team and I was responsible for product ownership and management of various Ad-Tech and Mar-Tech platforms and technologies (e.g. Google Marketing Suite (Analytics 360 and Tag Manager 360), Tealium IQ & AudienceStream and Salesforce Audience Studio). We were Nominated for an innovation award at Tealium's European event Digital Velocity in June 2019.
Marketing, Google analytics, Innovation, Salesforce, Product owner, Management, Event, Analytics, Implementation, Google, Manager
2018 - 2019
job
Product Owner/Technical Lead
Compare the Market.
I joined comparethemarket.com's Data division to create a new centralised Digital Analytics team that would be responsible for product ownership and management of various Ad-Tech and Mar-Tech platforms and technologies (e.g. Google Marketing Suite (Analytics 360, Tag Manager 360 and Optimize 360), Tealium IQ & EventStream and Celebrus Customer Data Platform.
* During this time, I performed various roles (Technical Lead, Product Owner, Scrum Master, Business Analyst and Solution Architect) whilst recruiting others to increase the size and capability of the team.
* I designed, configured and implemented an enterprise grade Tealium IQ & EventStream solution for comparethemarket.com and rolled it out across 39 business units, products and services.
* Tealium IQ & EventStream were a key dependency of the Data, Customer and Tech Capabilities Programme (DCTCP) that were going to leverage it to rapidly deploy new Ad-Tech and Mar-Tech capabilities across the whole of comparethemarket.com.
* I was responsible for identifying technical solutions to complex business problems, creating architectural designs and solution documentation, proactively defining and managing the Ad-Tech and Mar-Tech roadmaps and ensuring we were choosing the most appropriate technologies and implementing them correctly.
* I successfully managed several tender/procurement processes and PoCs from a technical perspective (e.g. Tealium IQ & EventStream, Anodot and AppsFlyer) leading to prosperous relationships that I continue to maintain.
* During this time, I performed various roles (Technical Lead, Product Owner, Scrum Master, Business Analyst and Solution Architect) whilst recruiting others to increase the size and capability of the team.
* I designed, configured and implemented an enterprise grade Tealium IQ & EventStream solution for comparethemarket.com and rolled it out across 39 business units, products and services.
* Tealium IQ & EventStream were a key dependency of the Data, Customer and Tech Capabilities Programme (DCTCP) that were going to leverage it to rapidly deploy new Ad-Tech and Mar-Tech capabilities across the whole of comparethemarket.com.
* I was responsible for identifying technical solutions to complex business problems, creating architectural designs and solution documentation, proactively defining and managing the Ad-Tech and Mar-Tech roadmaps and ensuring we were choosing the most appropriate technologies and implementing them correctly.
* I successfully managed several tender/procurement processes and PoCs from a technical perspective (e.g. Tealium IQ & EventStream, Anodot and AppsFlyer) leading to prosperous relationships that I continue to maintain.
Analyst, Platform, Technical Lead, Customer, Manager, Processes, Enterprise, Google, Tech lead, Marketing, It, Digital analytics, Analytics, Management, Product owner, Procurement, Scrum master, Scrum
My education
Self Service Center
N/a, Design (Minor in Insurance)
N/a, Design (Minor in Insurance)
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