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Senior
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Behaviour change expert specialising in communications
Moira Nicolson
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Behavioural scientist with 7 years' experience of using behavioural science to understand the barriers to behaviour change and translating this insight into actionable recommendations that government and private organisations can take to drive the desired outcomes.
Recent projects include providing expert advice on the government COVID-19 communications campaign, the COP-26 communications campaign and government pension reform.
Alongside this I am an Honorary Research Fellow at University College London where I teach Masters students.
I am offering expert behavioural science advice, including:
- Defining the target behaviour: identifying and refining your behavior change objectives, moving away from just building "awareness" or "knowledge" to specific target behaviours that will drive the outcomes you're seeking to achieve
- Behavioural needs analysis: systematically identifying the barriers to the behaviour change you are trying to achieve
- Ideation and solutions development: drawing on the large body of behavioural science literature and case studies from my professional experience to propose workable solutions to removing the barriers to behaviour change
- Behavioural de-risking: identifying the potential unintended consequences of solutions and campaigns used to change behaviour and strategies for mitigating these so risks can be owned, measured and mitigated
Recent projects include providing expert advice on the government COVID-19 communications campaign, the COP-26 communications campaign and government pension reform.
Alongside this I am an Honorary Research Fellow at University College London where I teach Masters students.
I am offering expert behavioural science advice, including:
- Defining the target behaviour: identifying and refining your behavior change objectives, moving away from just building "awareness" or "knowledge" to specific target behaviours that will drive the outcomes you're seeking to achieve
- Behavioural needs analysis: systematically identifying the barriers to the behaviour change you are trying to achieve
- Ideation and solutions development: drawing on the large body of behavioural science literature and case studies from my professional experience to propose workable solutions to removing the barriers to behaviour change
- Behavioural de-risking: identifying the potential unintended consequences of solutions and campaigns used to change behaviour and strategies for mitigating these so risks can be owned, measured and mitigated
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Portuguese
Good
Ready for
Ongoing relation / part-time
Available
My experience
2020 - ?
job
Behavioural Scientist
Cabinet Office.
I am responsible for advising on the use of behavioural science to inform all of the Prime Ministers' strategic priorities as part of a small team of behavioural scientists based within the UK Government Communications Service. Priorities include COVID-19, climate change, levelling up, violence against women, fake news etc.
Service, Science, UP
2017 - 2020
job
Behavioural Scientist
Ofgem (GB energy regulator).
Responsible for leading the application of behavioural science to Ofgem's policy portfolio. I joined this team at its foundation and left to be seconded to the Cabinet Office during COVID-19.
Science, Office
2016 - 2016
job
Behavioural Scientist
Behavioural Insights Team.
Also known as the "nudge unit", the Behavioural Insights Team (formerly part of Cabinet Office) is a private consulting firm specialising in the application of nudging to private and public sector challenges. I worked here part-time during my PhD.
Consulting, Office, Public sector, Nudging
2013 - 2013
job
Campaigns Officer
Voluntary Service Overseas.
Led major L&D project at VSO, a major international development organisation. Involved developing and launching a major e-learning course to volunteers around the world. I left this job to start a PhD.
E-learning, Development, International, Organization, LED
2010 - 2012
job
Instructional designer and project manager
Saffron Interactive (consultancy).
Client relationship and project management for a range of FTSE-100 clients, including team leadership of 5 colleagues and external suppliers to develop e-learning and other digital L&D solutions. I won the Institute of IT Training's "Instructional Designer of the Year Award" 2013.
Project Management, Project Manager, Team Leadership, Leadership, E-learning, Management, Manager
My education
2014
-
2017
University College London
PhD, Behavioural Science
PhD, Behavioural Science
2013
-
2014
University College London
MRes, Energy Demand and the Built Environment
MRes, Energy Demand and the Built Environment
2011
-
2013
UCL Energy Institute
MSc (part-time), Public Policy
MSc (part-time), Public Policy
2007
-
2010
University of York
Bachelors, English & Philosophy
Bachelors, English & Philosophy
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