$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Senior Digital Marketing Manager
Alina Stan
,
London, United Kingdom
Experience
Skills
I'm offering
Digital Marketing can bring your business the results that it deserves. And I'll enjoy helping you get those results and to get to know your customers better in the process too.
My professional mission is helping people have better lives through tech, and digital marketing certainly does that for you and your customers.
About me: BA Communication and PR, MA Social Media, 13 years’ experience in digital marketing strategy, implementation, EMEA level and cross-functional collaboration.
Last with market-leading technology company Workday, I am passionate about driving tangible results. I enjoy getting to know different businesses, and people from different backgrounds.
I value kindness, honesty, and courage.
Let's talk, I'd love to see how I can help you.
My professional mission is helping people have better lives through tech, and digital marketing certainly does that for you and your customers.
About me: BA Communication and PR, MA Social Media, 13 years’ experience in digital marketing strategy, implementation, EMEA level and cross-functional collaboration.
Last with market-leading technology company Workday, I am passionate about driving tangible results. I enjoy getting to know different businesses, and people from different backgrounds.
I value kindness, honesty, and courage.
Let's talk, I'd love to see how I can help you.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Good
French
Good
Italian
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2021 - ?
job
Growth Marketing Manager
Bigcommerce.
Own EMEA Paid Search & Social activity, managing Paid agency and supporting EMEA Marketing team in achieving targets.
Marketing, Growth, Search, Social, Manager
2018 - 2021
job
Sr. Digital Marketing Manager
Workday.
● Collaborating with marketing teams in 14 EMEA countries to provide guidance and support for increasing the impact of country-level campaigns promoting Workday through paid, owned, and operated channels, ultimately leading to 201% MQL goal attainment last quarter
● Tapping into my strong Paid Media background, I partnered closely with our global Paid Search team and delivered 43% MQL lift YoY by increasing the regional relevance of the user journey
● Develop insights-driven innovative projects with scale in mind. For example, I led a special chatbot implementation project from inception to deployment in EMEA, generating net new accounts pipeline ~$2m in the first 10 weeks
● Work closely with teams across many functions: Demand Generation, Brand, Media, Search, SEO, Social, Analytics, and MarTech.
● Tapping into my strong Paid Media background, I partnered closely with our global Paid Search team and delivered 43% MQL lift YoY by increasing the regional relevance of the user journey
● Develop insights-driven innovative projects with scale in mind. For example, I led a special chatbot implementation project from inception to deployment in EMEA, generating net new accounts pipeline ~$2m in the first 10 weeks
● Work closely with teams across many functions: Demand Generation, Brand, Media, Search, SEO, Social, Analytics, and MarTech.
Marketing, Digital Marketing, Seo, Deployment, User journey, Analytics, Implementation, Workday, Support, Net, Chatbot, Search, Demand generation, Social, Manager, LED
2014 - 2017
job
Digital Marketing Manager
Coburg.
● Developed and managed B2B pipeline generation campaigns delivering an ROI of 842%
● Owned and managed content across a mix of channels, continuously running analysis and optimisation efforts, leading to an 80% ROI lift Yoy
● Managed media budgets and campaigns on AdWords, YouTube, Bing, Facebook, and LinkedIn
● B2B lead generation social media campaigns - social referred traffic to our website rose by 240%
● Developed and managed content calendar and email marketing based on data-driven insights
Confidential
● Implemented digital solutions: Google Tag Manager, Tableau, AdWords, and Hubspot
● Fully owned Analytics using Google Analytics and Tableau.
● Owned and managed content across a mix of channels, continuously running analysis and optimisation efforts, leading to an 80% ROI lift Yoy
● Managed media budgets and campaigns on AdWords, YouTube, Bing, Facebook, and LinkedIn
● B2B lead generation social media campaigns - social referred traffic to our website rose by 240%
● Developed and managed content calendar and email marketing based on data-driven insights
Confidential
● Implemented digital solutions: Google Tag Manager, Tableau, AdWords, and Hubspot
● Fully owned Analytics using Google Analytics and Tableau.
Google tag manager, Manager, Social, Google, Content, Hubspot, Website, Analytics, Youtube, Linkedin, Adwords, Marketing, Tableau, Optimization, Facebook, ROI, Email marketing, B2B, Google analytics, Social Media, Digital Marketing
2012 - 2014
job
Digital Marketing Executive
Friend MTS.
Ran B2B lead generation EMEA campaign - seven large corporate leads trialled our enterprise
software service, and a new high-value customer was secured
● Ran Salesforce reports to unlock customer insights and accelerate the sales pipeline
● Managed third party providers and worked with international remote teams.
software service, and a new high-value customer was secured
● Ran Salesforce reports to unlock customer insights and accelerate the sales pipeline
● Managed third party providers and worked with international remote teams.
Marketing, Digital Marketing, B2B, Salesforce, Sales, Service, International, Software, Campaign, Enterprise, Customer
2005 - 2013
job
Marketing Executive
Planet 9 Digital.
Developed Paid Media campaigns and managed social media for our corporate client Westfield
generating 1.2k contacts monthly
● Used social media monitoring and analytics tools for reporting.
generating 1.2k contacts monthly
● Used social media monitoring and analytics tools for reporting.
Marketing, Social Media, Analytics, Monitoring, Social, Social media monitoring
2012 - 2013
job
Digital Marketing Assistant
MacDermid.
● Improved users' experience on our website by creating and editing digital content
● Delivered SEO copywriting training and coaching to Product Managers
● Initiated and project managed the creation of MacDermid's mobile app - now in its 11th version,
the app had hundreds of downloads in a highly specialised market.
● Delivered SEO copywriting training and coaching to Product Managers
● Initiated and project managed the creation of MacDermid's mobile app - now in its 11th version,
the app had hundreds of downloads in a highly specialised market.
Marketing, Digital Marketing, Copywriting, Seo, Coaching, Training, Website, Content, App, Digital Content
2012 - 2013
freelance
Social Media Consultant
Seal PR.
● Managed SEO - saved the business SEO agency cost while maintained SERP ranking
● Used analytics to optimise lead generation activity for the agency and its clients
● Delivered social media and analytics training and coaching to various stakeholders.
● Used analytics to optimise lead generation activity for the agency and its clients
● Delivered social media and analytics training and coaching to various stakeholders.
Social Media, Seo, Coaching, Training, Analytics, Social
My education
2011
-
2012
Birmingham City University
Masters, Social Media
Masters, Social Media
2007
-
2010
University of Political Studies AND Public Administration
Bachelors, Communications and Public Relations
Bachelors, Communications and Public Relations
Alina's reviews
Alina has not received any reviews on Worksome.
Contact Alina Stan
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Alina directly in Worksome.
38000+ qualified freelancers
are ready to help you
Tell us what you need help with
and get specific bids from skilled talent in Denmark