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Senior
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Paid Search Account Manager
Rafael Minas
,
LONDON, United Kingdom
Experience
Skills
I'm offering
• Analytical, methodical problem-solver and results driven PPC marketer.
• Experienced in working with large monthly Ad-spend budgets and managing multiple campaigns using Search Ads 360 (DoubleClick) and Kenshoo.
• Strategic approach on how to structure PPC advertising campaigns and use of tools to maximise ROI.
• Positive and friendly individual who can collaborate effectively in a team environment and always ready to learn from others.
• Experienced in working with large monthly Ad-spend budgets and managing multiple campaigns using Search Ads 360 (DoubleClick) and Kenshoo.
• Strategic approach on how to structure PPC advertising campaigns and use of tools to maximise ROI.
• Positive and friendly individual who can collaborate effectively in a team environment and always ready to learn from others.
Markets
United Kingdom
Language
English
Fluently
Greek
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
job
Account Manager
iProspect (H&M & Intel).
• Taking responsibility for the strategy and delivery of PPC campaigns, ensuring accounts are optimised and all KPIs are met.
• Actively involved in the planning of multiple iterations of our Shopping Campaigns structure and responsible in leading the implementation in 27 markets associated with 90% of our revenue.
• Directed multiple projects related to Shopping Feed optimisation, Audience restructure, Hygiene Scripts implementations and more recently testing the new Hagakure Account Structure introduced by Google.
• Building relationships across the agency and externally, whilst ensuring clear client communication at all times.
• Providing regular client reports on campaign performance, delivering client business reviews and helping to grow business.
• Experienced in Google analytics 360 and certified in Advanced Google Analytics.
• Google Data Studio experienced and comfortable in building reports combining multiple data sources to surface cross-
platform insights.
• Actively involved in the planning of multiple iterations of our Shopping Campaigns structure and responsible in leading the implementation in 27 markets associated with 90% of our revenue.
• Directed multiple projects related to Shopping Feed optimisation, Audience restructure, Hygiene Scripts implementations and more recently testing the new Hagakure Account Structure introduced by Google.
• Building relationships across the agency and externally, whilst ensuring clear client communication at all times.
• Providing regular client reports on campaign performance, delivering client business reviews and helping to grow business.
• Experienced in Google analytics 360 and certified in Advanced Google Analytics.
• Google Data Studio experienced and comfortable in building reports combining multiple data sources to surface cross-
platform insights.
Google analytics, Account Manager, PPC, Optimization, Google Data studio, Analytics, Implementation, Testing, Google, Campaign, Manager, Platform
2019 - 2020
job
Senior Account Executive
Mindshare (Three Mobile).
• Consistently exceeded the monthly KPI targets and significantly increased the YoY sales volume while lowering the CPA.
• Built trust and maintained a positive relationship with the client and received positive feedback from key stakeholders.
• Wrote weekly performance reports, attended calls with the client and presented to key stakeholders in monthly performance
meetings.
• Responsible for the day to day account optimisations and budget pacing as well as PPC strategy and implementation.
• Supervised the work of an account executive and helped with their learning progression and development.
• Built trust and maintained a positive relationship with the client and received positive feedback from key stakeholders.
• Wrote weekly performance reports, attended calls with the client and presented to key stakeholders in monthly performance
meetings.
• Responsible for the day to day account optimisations and budget pacing as well as PPC strategy and implementation.
• Supervised the work of an account executive and helped with their learning progression and development.
Budget, PPC, Sales, Implementation, KPI, Development
2018 - 2019
job
Performance Media Executive at Zenith Media
Aviva Insurance.
• Successfully managed PPC campaigns with £100K of monthly Ad-spend and repeatedly achieved the planned Sales target at the agreed Cost-per-Acquisition.
• Created well-structured campaigns and compiled post-campaign-analysis reports using Power Point.
• Wrote weekly campaign performance reports to the client and specified improvement points to be actioned going forward.
• Utilised AdWords scripts to automate routine tasks and freed time to focus on campaign strategy.
• Increased the Google's Hygiene Index score by 22% (to 90%).
• Improved various conversion metrics (KPI's) by analysing and reverse engineering the problem.
• Created well-structured campaigns and compiled post-campaign-analysis reports using Power Point.
• Wrote weekly campaign performance reports to the client and specified improvement points to be actioned going forward.
• Utilised AdWords scripts to automate routine tasks and freed time to focus on campaign strategy.
• Increased the Google's Hygiene Index score by 22% (to 90%).
• Improved various conversion metrics (KPI's) by analysing and reverse engineering the problem.
PPC, Adwords, Sales, Engineering, Reverse Engineering, KPI, Google, Power, Campaign, Adwords scripts
2008 - 2010
job
team member
Special Forces.
Jul 2008-Jul 2010
• Involved in numerous armed forces activities which required strong concentration, discipline, risk assessment and team
management abilities. Completed tasks by working as an active team member.
• Participated in and excelled at exercises during training, which required decision-making under physical and psychological
pressure.
• Involved in numerous armed forces activities which required strong concentration, discipline, risk assessment and team
management abilities. Completed tasks by working as an active team member.
• Participated in and excelled at exercises during training, which required decision-making under physical and psychological
pressure.
Training, Management, Assessment
My education
Kavala Institute of Technology
BSc, Petroleum Engineering
BSc, Petroleum Engineering
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