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Expert
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2
jobs
Strategy Director / Business Director
Emma Huismans
,
THAMES DITTON, United Kingdom
Experience
Skills
I'm offering
15 years experience in developing client relationships and marketing strategies with a passion for user and customer experience.
A team player and a firm believer that innovation and ideas can come from anywhere.
A natural communicator and presenter, I'm experienced in both developing and articulating strategies that are clear, actionable and make a measurable difference.
Most recently focussed on developing digital experiences and strategies that encourage health behaviour change in the public sector.
A team player and a firm believer that innovation and ideas can come from anywhere.
A natural communicator and presenter, I'm experienced in both developing and articulating strategies that are clear, actionable and make a measurable difference.
Most recently focussed on developing digital experiences and strategies that encourage health behaviour change in the public sector.
Links for more
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Industries
Language
English
Fluently
Ready for
Available
My experience
2019 - 2022
job
Head of Strategy
Flipside Group.
In the last three years at Flipside my efforts have been split between creating strategies for effective digital products (particularly mobile apps) and developing digital and brand advertising.
Key highlights include:
- Defining and strengthening Flipside's strategic offering through key hires and outlining a vision and plan for the team including bolstering our offering in user experience strategy, user research and value proposition development
- Forming and leading a variety of project teams in a flat-structured organisation - with a focus required on inspiring through a strong vision and shared goals
- Building strong relationships at all levels of both Public Health England and GlaxoSmithKline, becoming a trusted consultant on areas both within and beyond our agency's official remit
- Developing strategic product roadmaps including product vision and user journeys for a portfolio of apps for Public Health England's Behavioural Change Unit
- Demonstrating tangible behaviour change through improvements to the NHS 'Better Health' weight loss app and the Active 10 app which prompts inactive people to walk briskly on a regular basis
• Developing research and user testing partnerships and methodology to ensure projects across the organisation were founded on true customer insight and validated with our target audience
• Leading on the development of a brand new emotionally led brand platform for Abreva Cold Sore cream (the US equivalent of Zovirax) including TV, online video, social content,digital display and shopper assets
Key highlights include:
- Defining and strengthening Flipside's strategic offering through key hires and outlining a vision and plan for the team including bolstering our offering in user experience strategy, user research and value proposition development
- Forming and leading a variety of project teams in a flat-structured organisation - with a focus required on inspiring through a strong vision and shared goals
- Building strong relationships at all levels of both Public Health England and GlaxoSmithKline, becoming a trusted consultant on areas both within and beyond our agency's official remit
- Developing strategic product roadmaps including product vision and user journeys for a portfolio of apps for Public Health England's Behavioural Change Unit
- Demonstrating tangible behaviour change through improvements to the NHS 'Better Health' weight loss app and the Active 10 app which prompts inactive people to walk briskly on a regular basis
• Developing research and user testing partnerships and methodology to ensure projects across the organisation were founded on true customer insight and validated with our target audience
• Leading on the development of a brand new emotionally led brand platform for Abreva Cold Sore cream (the US equivalent of Zovirax) including TV, online video, social content,digital display and shopper assets
Health, Platform, LED, Customer, Social, App, Organization, Online, Development, Testing, Advertising, Apps, Brand Advertising, Content, TV, User testing, Research, Video, User research, User Experience
2017 - 2018
job
Client Services Director
Rapier / The&Partnership.
Key highlights include:
- Developing a new agency in-house organisational structure that brought together staff from CHI, Rapier and m/six to service the TalkTalk account
- Turning budget restrictions into an opportunity for TalkTalk to simplify and focus for 2018 by developing a 2018 strategy that stripped away a lot of the ‘noise' and focussed in on doing fewer things better
- Driving real change in TalkTalk's approach to Direct Marketing by developing an overarching customer marketing strategy which provided a roadmap for moving from product-led campaigns to a customer-led experience
- Working with media, brand and CRM specialists to develop a proposal for a joined-up marketing model aiming to shift TalkTalk's Acquisition strategy from a volume-driven to a value-driven model
- Developing a new agency in-house organisational structure that brought together staff from CHI, Rapier and m/six to service the TalkTalk account
- Turning budget restrictions into an opportunity for TalkTalk to simplify and focus for 2018 by developing a 2018 strategy that stripped away a lot of the ‘noise' and focussed in on doing fewer things better
- Driving real change in TalkTalk's approach to Direct Marketing by developing an overarching customer marketing strategy which provided a roadmap for moving from product-led campaigns to a customer-led experience
- Working with media, brand and CRM specialists to develop a proposal for a joined-up marketing model aiming to shift TalkTalk's Acquisition strategy from a volume-driven to a value-driven model
Client relationships, Team Leadership, Team development, CRM strategy, Advertising, Change management, Digital Marketing, Data planning
2009 - 2016
job
Business Director
Field Day London.
(formerly ais London, an integrated agency owned by Havas Group)
Highlights include:
- Jointly leading and nurturing the talent of a client-services department of 10 including developing a training programme for junior members
- Developing a customer engagement programme for Canon Europe including developing end to end lifecycles and supporting their transition to Salesforce Marketing Cloud
- Setting up a social presence for SKODA UK in 2012 which went on to become the most engaged automotive brand on Facebook in its competitor set and featured numerous award-winning social campaigns
- Developing a full CRM programme for SKODA from Acquisition to Retention featuring email, Direct Mail, outbound telemarketing and targeted digital
- Building an account handling and project management team from the ground up for Canon Europe after leading a successful pitch
Highlights include:
- Jointly leading and nurturing the talent of a client-services department of 10 including developing a training programme for junior members
- Developing a customer engagement programme for Canon Europe including developing end to end lifecycles and supporting their transition to Salesforce Marketing Cloud
- Setting up a social presence for SKODA UK in 2012 which went on to become the most engaged automotive brand on Facebook in its competitor set and featured numerous award-winning social campaigns
- Developing a full CRM programme for SKODA from Acquisition to Retention featuring email, Direct Mail, outbound telemarketing and targeted digital
- Building an account handling and project management team from the ground up for Canon Europe after leading a successful pitch
Management, Retention, Marketing, Training, CRM, Digital Marketing, Digital Strategy, Social Media, Pitching
2008 - 2009
job
Account Manager
Wunderman.
(Now Wunderman Thompson)
Account Manager, Manager
My education
University of Bristol
Bachelors, History
Bachelors, History
King Edward VI School Southampton
Secondary, History, Economics, English Literature, French
Secondary, History, Economics, English Literature, French
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