Catherine Laz , London, United Kingdom

Taglines left in English on French TV, D&AD dropping the Copywriting category: does anybody cares any more about copywriting? I do! After +3 decades in global advertising and +100 clients, I can create or transcreate your taglines and content with the same creative flair and professionalism your original brief demands including cultural insights, art direction and imagery search. Other languages available via my consultancy Transcreators United.



♦ I am a senior conceptual French-English copywriter and transcreator in advertising and digital.

I create concepts from briefs and craft campaigns for the French-speaking market. I have extensive experience in Alcohol, FMCG, Health/Beauty, Sports apparel, Video gaming and more.



I offer French-English copywriting, transcreation, ideation, product naming, casting/VO directing.

I produce work in print, TV, radio, sales material, direct marketing, B2C & B2B. In digital, I create articles, SEO optimised content, UX content, eCRM, banners, apps, eCommerce content, social media posts.



I deliver 360° campaigns onsite or remotely in London and Paris as a freelancer, bringing unique and extensive experience in global advertising, top creativity, and flexibility to international networks, independent shops, digital agencies, and clients worldwide.



Take me as I am I do not undertake tests. So please, do not ask, it will both save us time and grief.



♦ I offer transcreation services in French and also in all European languages with the help of a team of foreign copywriters, not translators via my consultancy Transcreators United,



♦ I am a team builder and leader, I am organised, able to multi-task within a fast-paced environment and work to tight deadlines. Working on large global accounts and multilingual projects for years have given I me an invaluable experience I am happy to share.



♦ My recent clients include Amazon/AWS, Berocca, Brewdog, Bugaboo, http://********.** http://********.**), Danone, Deezer, Dropbox, Dove, Facebook, FIFA, Gopuff, Gorillas, Kronenbourg 1664, Innocent, LinkedIn, Photobox, Starbucks, Unilever (multi brands), Weleda. My clients have included Adidas, Dyson, EA, Guinness, Habitat, P&G, and many other blue-chip brands. Over 100 in fact.



♦ I work with the largest networks and the most creative shops in the world including
64db Paris – Above + Beyond - Actum Prague – Artefact Paris - BMB – Coolr - Droga5 – Engine – Freuds - Haines McGregor - Ici Barbès Paris – La Plage Studio – Lambie Nairn - Luxus – M&C Saatchi - MRM/McCann – Marcel Ww – NeoMedia World – Ogilvy UK – Oliver - One Health Group – Possible/Grey – Select Life Hamburg – Steve Paris - The Specialists Works – Stickyeyes - VCCP

I am fully insured to work on agencies premises.


◊ *****@********.*** ◊ 07814062723 ◊ http://********.**