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Creative Strategist with 7+ years of experience in branding and marketing
Koen James Woldringh
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m a creative strategist and business consultant with 7+ years of experience in marketing and brand design. I’ve worked with clients ranging from IKEA, Lidl, Nike and Google, for markets across EMEA, APAC and North America. I recently graduated with an International Master in Business Administration (IMBA) at IE Business School, where I was a top 3 student of my year.
Prior to my MBA I led teams of 15+ designers, developers and strategists to bring ideas to life from concept to implementation. I’ve developed everything from advertising campaigns to e-commerce websites to product launches and complete brand transformations. I always focus on the customer experience and love working in a complex environment where ambiguity is the norm.
Prior to my MBA I led teams of 15+ designers, developers and strategists to bring ideas to life from concept to implementation. I’ve developed everything from advertising campaigns to e-commerce websites to product launches and complete brand transformations. I always focus on the customer experience and love working in a complex environment where ambiguity is the norm.
Markets
United Kingdom
Rest of Euro area
Links for more
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Industries
Language
English
Fluently
Dutch
Fluently
Available
My experience
2021 - ?
freelance
Strategy Consultant
PRE-SEED SUSTAINABLE FASHION BRAND.
Leading the company's effort to achieve a 10% higher B-Corps rating through improved impact reporting, coaching and organizational change
Coaching
2021 - 2021
freelance
MBA Strategy Consultant
MILLION VALUATION.
Developed a go-to-market strategy and business case for the German healthcare market, presented results to the company CEO and COO
Business Case, Ceo, Go
2021 - 2021
freelance
MBA Impact Consultant
SOCIAL IMPACT ORGANISATION.
APR. 2021 - JUL. 2021
• Pitched a joint venture with a SaaS model and estimated 5-year annual profit of €1.9 million, presented to AWS General Manager
• Pitched a joint venture with a SaaS model and estimated 5-year annual profit of €1.9 million, presented to AWS General Manager
AWS, Saas, Manager
2019 - 2020
job
Senior Creative Strategist for Nike, Under Armour
Adidas, Corteva Agriscience and Google.
SPLASH WORLDWIDE (JELLYFISH GROUP, DIGITAL MARKETING COMPANY £172 MILLION REVENUE) LONDON, UNITED KINGDOM
Senior Creative Strategist for Nike, Under Armour, Adidas, Corteva Agriscience and Google APR. 2019 - DEC. 2020
• Led campaign productions with cross-functional teams of 15+ people and £120k production budgets, in co-creation with clients
• Increased Nike's B2B engagement by 200% with a new digital marketing strategy and improved content planning
• Identified new business opportunities that led to a retainer agreement with Google
• Grew Under Armour's YoY sales by 300% with two integrated campaigns starring influencers Anthony Joshua and UK Olympic athletes
Senior Creative Strategist for Nike, Under Armour, Adidas, Corteva Agriscience and Google APR. 2019 - DEC. 2020
• Led campaign productions with cross-functional teams of 15+ people and £120k production budgets, in co-creation with clients
• Increased Nike's B2B engagement by 200% with a new digital marketing strategy and improved content planning
• Identified new business opportunities that led to a retainer agreement with Google
• Grew Under Armour's YoY sales by 300% with two integrated campaigns starring influencers Anthony Joshua and UK Olympic athletes
Marketing, Digital Marketing, MArketing Strategy, B2B, Sales, Senior Creative, Content, Digital Marketing Strategy, Google, Production, Campaign, LED
2018 - 2020
freelance
Brand Consultant and Co-Founder
J&J BRAND CONSULTANTS.
• Coached founders of start-ups to build brand identities, including Violet Smart Homes, Hemp&Honey House, Wunderstock, Alurx and Pixsy
• Turned prospects into regular clients through continued relationship building, resulting in steady client referrals
• Developed award-winning campaign concepts for the Humane Society and rebranded the Flying Future foundation, pro bono
LANGUAGES & T ECHNICAL SKILLS
• Dutch (native), English (fluent), German (intermediate), Spanish (intermediate)
• Agile Scrum Master PSM1 certified; Design Thinking; Google Analytics; SEO; Adobe Photoshop, Illustrator, and InDesign
• Turned prospects into regular clients through continued relationship building, resulting in steady client referrals
• Developed award-winning campaign concepts for the Humane Society and rebranded the Flying Future foundation, pro bono
LANGUAGES & T ECHNICAL SKILLS
• Dutch (native), English (fluent), German (intermediate), Spanish (intermediate)
• Agile Scrum Master PSM1 certified; Design Thinking; Google Analytics; SEO; Adobe Photoshop, Illustrator, and InDesign
Scrum master, Founder, Winning, Native, Campaign, Google, Adobe, Analytics, Agile, Adobe Photoshop, Design thinking, Illustrator, Indesign, Scrum, Google analytics, Seo, Design
2016 - 2019
job
Lead Creative Strategist for IKEA, Lidl, UBS Pharmaceuticals
Enterprise Rent-A-Car, and Save the Children.
360I (DENTSU INTERNATIONAL, MEDIA AND MARKETING COMPANY £7 BILLION REVENUE) LONDON, UNITED KINGDOM
Lead Creative Strategist for IKEA, Lidl, UBS Pharmaceuticals, Enterprise Rent-A-Car, and Save the Children APR. 2016 - MAR. 2019
• Increased Lidl's social media engagement by 200%, reduced negative brand sentiment by 70%, and grew Christmas '16 sales by 10%
• Raised £125k from media donations for youth charity The Mix and led the creation of four pro bono cinema ads
• Led production teams of 10+ people, mentored two junior creatives, managed £35k IKEA production budgets
Lead Creative Strategist for IKEA, Lidl, UBS Pharmaceuticals, Enterprise Rent-A-Car, and Save the Children APR. 2016 - MAR. 2019
• Increased Lidl's social media engagement by 200%, reduced negative brand sentiment by 70%, and grew Christmas '16 sales by 10%
• Raised £125k from media donations for youth charity The Mix and led the creation of four pro bono cinema ads
• Led production teams of 10+ people, mentored two junior creatives, managed £35k IKEA production budgets
Marketing, Social Media, ADS, Sales, International, Production, Social, Enterprise, LED
My education
IE BUSINESS SCHOOL
MBA, N/a
MBA, N/a
MIAMI AD SCHOOL
N/a, Advertising Portfolio Program
N/a, Advertising Portfolio Program
MAASTRICHT UNIVERSITY
Bachelors, European Studies
Bachelors, European Studies
academy of arts of Universidad Complutense de Madrid
N/a, N/a
N/a, N/a
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