Catherine Pryce , London, United Kingdom

A conceptual creative, director, copywriter, and strategist having worked at some of the biggest creative and PR agencies on a global level for over 14 years. Hugely passionate about crafting empowering campaigns, representing diversity and body positivity. My strategic background helps to develop ideas rooted in strong insights and culture, delivering campaigns that provoke attention and create action. An anything's possible attitude to creativity. Optimistic, radical, and culturally connected, producing conceptual, channel-agnostic big ideas that travel and get talked about.

Collaborative, fun but focused and a highly driven leader, working with the team from interns and designers to art directors to the client to motivate everyone around me to create courageous plans. I truly believe that anyone can have the BIG IDEA … and it’s great to see inspiration spark in a room. Constantly question a brief, work with the team to push client thinking, and can project manage and lead a team from pitch to execution. A senior, client-facing creative and pitch winner, proficient in delivery and management.

SIDE HUSTLE: Blending experience as a yoga/dance teacher to transition into a movement director, and part-time photographer. Specialising in getting bodies to move and capturing the magic between poses, creating energy and creativity in fashion photography. Also a part-time photo assistant for established photographers on editorial shoots.

Core skills:

Creative Direction

Creative Strategy

Creative/digital/social strategy

Art direction

Copywriting

Social media planning

Influencer plans

Conceptual ideas

Pitch leading

Content strategy

Omnichannel/ channel-agnostic idea formation

PR strategies

Photography