$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
2
jobs
Programmatic & Digital Marketing Strategy
Paul Alexander
,
Brentwood, United Kingdom
Experience
Other titles
Skills
I'm offering
Advise clients on best marketing practice across programmatic and digital marketing channels.
Also have extensive experience of B2B Marketing strategies to ensure marketing activation and sales alignment.
Also have extensive experience of B2B Marketing strategies to ensure marketing activation and sales alignment.
Markets
United States
(Remote
only)
United Kingdom
United Arab Emirates
(Remote
only)
Singapore
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
job
Founder & Director
The Mortgage Xchange.
The Mortgage Xchange is an independent 'whole of market' mortgage and protection inter-
mediary service which simplifies the mortgage application process by using the latest CRM and marketing technology.
We provide advice and source the right products to help PAYE, complex income, portfolio,
adverse, limited companies and developers access the finance they need.
mediary service which simplifies the mortgage application process by using the latest CRM and marketing technology.
We provide advice and source the right products to help PAYE, complex income, portfolio,
adverse, limited companies and developers access the finance they need.
Marketing, CRM, Finance, Technology, Service, Marketing Technology, Founder
2022 - 2023
freelance
Programmatic Consultant for Kering Group
Dentsu Global.
Help on-board, planning and provide strategic direction for the Balenciaga account, with a focus on the US and key markets across Europe & Asia.
1. Write and present the Balenciaga conversion strategy.
2. Ensure all relevant 1st party data audiences was set up correctly in GA4.
3. Plan and present all programmatic activity for show, couture and product drop campaigns.
4. Report on campaign insights and suggest optimisations.
5. Set-up Workshops for YouTube, Connected TV dynamic optimisation (DCO).
6. Share knowledge with the wider team working on other Kering accounts i.e Gucci, Bottega Veneta, Saint Laurent, Alexander MsQueen, Boucheron, DoDo etc.
1. Write and present the Balenciaga conversion strategy.
2. Ensure all relevant 1st party data audiences was set up correctly in GA4.
3. Plan and present all programmatic activity for show, couture and product drop campaigns.
4. Report on campaign insights and suggest optimisations.
5. Set-up Workshops for YouTube, Connected TV dynamic optimisation (DCO).
6. Share knowledge with the wider team working on other Kering accounts i.e Gucci, Bottega Veneta, Saint Laurent, Alexander MsQueen, Boucheron, DoDo etc.
Optimization, Youtube, TV, Workshops, Direction, Programmatic, Campaign, Asia, UP
2022 - 2022
freelance
Director - Addressable Strategy
Matterkind.
Plan, oversee programmatic activation, and report across a range of clients.
• Responsible for planning and activation across video, connected TV and display.
• Explain to client(s) how media plans align to key objectives.
• Recommend optimisations to improve campaign performance.
• Ensure campaign set-up is consistent with the media planning.
• Mentor and develop account executives.
• Responsible for planning and activation across video, connected TV and display.
• Explain to client(s) how media plans align to key objectives.
• Recommend optimisations to improve campaign performance.
• Ensure campaign set-up is consistent with the media planning.
• Mentor and develop account executives.
Video, Mentor, Media planning, TV, Programmatic, Campaign, UP
2021 - 2022
temp
Programmatic Director
m/Six.
Utilise my programmatic knowledge to help activation across the Fossil account during their
busiest period of the year.
• Maximise brand awareness during Black Friday and Cyber Monday week.
• Input into media plans for spring / summer 2022.
• Quarterly business review - share creative and buying insight.
• Daily and weekly huddles with the search and social teams to analyse performance.
• Optimise buying against different audience(s) to drive better performance.
• Ensure data from all platforms feed into a universal reporting dashboard.
• Ensure full budget delivery and pacing across all campaigns.
busiest period of the year.
• Maximise brand awareness during Black Friday and Cyber Monday week.
• Input into media plans for spring / summer 2022.
• Quarterly business review - share creative and buying insight.
• Daily and weekly huddles with the search and social teams to analyse performance.
• Optimise buying against different audience(s) to drive better performance.
• Ensure data from all platforms feed into a universal reporting dashboard.
• Ensure full budget delivery and pacing across all campaigns.
Budget, Spring, Programmatic, Search, Social
2019 - 2020
job
Snr Advertising Campaign Strategist, EMEAI
Demandbase.
Demandbase B2B Marketing Cloud is a comprehensive set of marketing solutions that is
transforming the way companies market and sell to other businesses. Powered by patented
technology Demandbase makes it possible to deliver personalised ads to people at specific
companies across the web. My responsibilities include;
• Build an advertising strategy team in Europe.
• Support sales retention objectives by ensuring clients are making effective use of the platform.
• Advise clients on different strategies to use across different European markets.
• Present reporting insights and recommend actions.
transforming the way companies market and sell to other businesses. Powered by patented
technology Demandbase makes it possible to deliver personalised ads to people at specific
companies across the web. My responsibilities include;
• Build an advertising strategy team in Europe.
• Support sales retention objectives by ensuring clients are making effective use of the platform.
• Advise clients on different strategies to use across different European markets.
• Present reporting insights and recommend actions.
Marketing, Advertising, B2B, B2B Marketing, ADS, Cloud, Sales, Technology, It, Support, Retention, Web, Campaign, Platform
2018 - 2019
freelance
Programmatic Activation Consultant
Digitas UK.
(Contract)
Digitas is a global marketing and technology advertising agency. Clients such as GSK, Star-
wood Marriott hotels, Hewlett Packard Enterprise and Under Armour are just some of the clients that form part of the Digitas client roster.
Due to a number of client wins and increased client investment my role was in an advisory and leadership capacity. I worked on 'Platform GSK' but previously worked across Under
Armour, Hewlett Packard Enterprise guiding the team on matters such as;
• Recruited and mentored a team of five programmatic traders and one manager.
• Oversaw a team in India (40+ people).
• Alignment of processes and strategy for GSK across 44 markets in EMEA.
• Ensured programmatic activation and data collection adhered to GDPR legislation.
• Guided the team on efficient ways of accessing rich premium inventory.
• Made introductions to potential key publisher and technology partners.
• Ensured programmatic advertising was brand safe.
• Contributed towards new business pitches and processes.
• Was a sounding board for senior management on all things digital.
Digitas is a global marketing and technology advertising agency. Clients such as GSK, Star-
wood Marriott hotels, Hewlett Packard Enterprise and Under Armour are just some of the clients that form part of the Digitas client roster.
Due to a number of client wins and increased client investment my role was in an advisory and leadership capacity. I worked on 'Platform GSK' but previously worked across Under
Armour, Hewlett Packard Enterprise guiding the team on matters such as;
• Recruited and mentored a team of five programmatic traders and one manager.
• Oversaw a team in India (40+ people).
• Alignment of processes and strategy for GSK across 44 markets in EMEA.
• Ensured programmatic activation and data collection adhered to GDPR legislation.
• Guided the team on efficient ways of accessing rich premium inventory.
• Made introductions to potential key publisher and technology partners.
• Ensured programmatic advertising was brand safe.
• Contributed towards new business pitches and processes.
• Was a sounding board for senior management on all things digital.
Marketing, Advertising, Leadership, Management, SoMe, GDpr, Technology, Safe, Global Marketing, Programmatic, Data collection, Enterprise, Processes, Manager, Platform
2014 - 2018
job
Global Director
Programmatic & Audience Solutions.
Launched and led The Economist's programmatic offering (i.e in-house trade desk). Worked with global brands to help them better understand how to leverage the group's growing port-
folio of digital products. Responsibilities included content amplification and distribution across all digital channels (audio, native, video, social and programmatic).
• Met senior marketing professionals and led pitches for deals in excess of £250k. Ex-
plain how The Economist can help solve marketing challenges.
• Communicated the unique selling points of audio and devised the 'go to market'
strategy on how to monetise The Economist's growing number of audio listeners.
• Worked with the data team to ensure best use of 1st party data post GDPR.
• Ensured programmatic buying strategies & optimisations delivered against KPI's.
• Ensured the 'product team' created relevant sales and marketing tools across all our
digital products.
• The key influencer behind the implementation of the header bidder solution, resulting
in a 50% revenue increase.
• Created and implemented the regional programmatic strategy across desktop, video & mobile.
• Directed and supported sales teams and 3rd party sales reps across all regions.
• Had input into technology vendor evaluation process.
• Supported The Economist 'Events' marketing team to drive event registrations using
marketing technology.
• Took revenue from zero into the millions (£).
• Ensure all campaigns were 'brand safe' and delivered against KPI's.
• The capability of my team helped secure a number campaign wins such as; Barilla,
Philips, Microsoft, BMW, Barclays Capital & Franklin Templeton Investments.
• Digital evangelist for The Economist at industry conferences and events.
• Pioneered The Economist audience extension capability (1st party data).
• Advised on pricing strategy for all digital products.
• Worked with the operations team to make sure the technology stack reflected the commercial strategy.
• Organised & conducted training & development programs for Economist employees'
and 3rd party sales representatives.
• Helped drive revenue across 'Idea's People Media' a premium publisher exchange.
folio of digital products. Responsibilities included content amplification and distribution across all digital channels (audio, native, video, social and programmatic).
• Met senior marketing professionals and led pitches for deals in excess of £250k. Ex-
plain how The Economist can help solve marketing challenges.
• Communicated the unique selling points of audio and devised the 'go to market'
strategy on how to monetise The Economist's growing number of audio listeners.
• Worked with the data team to ensure best use of 1st party data post GDPR.
• Ensured programmatic buying strategies & optimisations delivered against KPI's.
• Ensured the 'product team' created relevant sales and marketing tools across all our
digital products.
• The key influencer behind the implementation of the header bidder solution, resulting
in a 50% revenue increase.
• Created and implemented the regional programmatic strategy across desktop, video & mobile.
• Directed and supported sales teams and 3rd party sales reps across all regions.
• Had input into technology vendor evaluation process.
• Supported The Economist 'Events' marketing team to drive event registrations using
marketing technology.
• Took revenue from zero into the millions (£).
• Ensure all campaigns were 'brand safe' and delivered against KPI's.
• The capability of my team helped secure a number campaign wins such as; Barilla,
Philips, Microsoft, BMW, Barclays Capital & Franklin Templeton Investments.
• Digital evangelist for The Economist at industry conferences and events.
• Pioneered The Economist audience extension capability (1st party data).
• Advised on pricing strategy for all digital products.
• Worked with the operations team to make sure the technology stack reflected the commercial strategy.
• Organised & conducted training & development programs for Economist employees'
and 3rd party sales representatives.
• Helped drive revenue across 'Idea's People Media' a premium publisher exchange.
Safe, , LED, Go, Native, Social, Campaign, Development, KPI, Marketing Technology, Programmatic, Implementation, Marketing, Content, Audio, Technology, Sales, Event, GDpr, Training, Exchange, Video, Operations
1996 - 1998
job
Expert
Carphone Warehouse.
- Demandbase DSP - Expert
- Adobe Ad Cloud DSP Qualified - Expert
- Salesforce Super User - Expert
- Google DV360 - Advanced
- Google Ad Exchange - Expert
- Google Data Studio - Advanced
- Oracle Data Cloud - Intermediate
- Rubicon Project - Advanced
- The Trade Desk DSP - Expert
- Google Adwords - Intermediate
- Facebook Exchange - Intermediate
- Appnexus - Basic
- Adobe Analytics - Intermediate
- Index Exchange (SSP) - Advanced
- Hubspot CRM - Intermediate
- Adobe Ad Cloud DSP Qualified - Expert
- Salesforce Super User - Expert
- Google DV360 - Advanced
- Google Ad Exchange - Expert
- Google Data Studio - Advanced
- Oracle Data Cloud - Intermediate
- Rubicon Project - Advanced
- The Trade Desk DSP - Expert
- Google Adwords - Intermediate
- Facebook Exchange - Intermediate
- Appnexus - Basic
- Adobe Analytics - Intermediate
- Index Exchange (SSP) - Advanced
- Hubspot CRM - Intermediate
Analytics, , Basic, DV360, The Trade Desk, Google, DSP, Adobe analytics, Adobe, Hubspot, Google adwords, Google Data studio, Adwords, Cloud, Salesforce, Facebook, Exchange, Oracle, CRM
My education
1994
-
1996
University of North London
Higher National Diploma (HND), Business & Finance
Higher National Diploma (HND), Business & Finance
1992
-
1994
Cardinal Pole Catholic Secondary School
BTEC, National Business & Finance
BTEC, National Business & Finance
1987
-
1992
Cardinal Pole R C Secondary School
N/A, N/A
N/A, N/A
Paul's reviews
Contact Paul Alexander
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Paul directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark