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Email Marketing Specialist
Jessica Tempest
,
London, United Kingdom
Experience
Skills
I'm offering
I am a CRM consultant with over 6 years of experience working for consumer brands that love to engage with their customers!
As companies continue to build their online presence, CRM is playing a central role in driving sales, customer engagement and brand loyalty.
My job is to make email marketing work for you. From platform integrations to setting up bespoke automation flows, I offer end-to-end solutions tailored to the specific needs of your business.
As companies continue to build their online presence, CRM is playing a central role in driving sales, customer engagement and brand loyalty.
My job is to make email marketing work for you. From platform integrations to setting up bespoke automation flows, I offer end-to-end solutions tailored to the specific needs of your business.
Markets
United Kingdom
Links for more
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Industries
Available
My experience
2021 - ?
freelance
Lifecycle Marketing Specialist
Pepped Up Agency.
Work with multiple health and wellness clients to either help define and set their CRM strategy or look at ways to optimise their current set up
CRM, Health, UP
2021 - ?
freelance
Brand Manager
Pelle Pack.
- Responsible for brand management across packaging machinery company Pelle Pack's digital channels, including website and socials
- Working proficiency in MailChimp and WordPress
- Working proficiency in MailChimp and WordPress
Wordpress, Packaging, Mailchimp, Brand management, Management, Website
2020 - ?
job
CRM Marketing Specialist
Big Potato Games.
Set and lead the company's CRM strategy for board game company Big
Potato's UK, German and US accounts
- Targeted with growing CRM as a new revenue driver for the business, with a focus on delivering sales and subscriber growth
- 28% above YTD revenue target
- Completed email service provider migration
Potato's UK, German and US accounts
- Targeted with growing CRM as a new revenue driver for the business, with a focus on delivering sales and subscriber growth
- 28% above YTD revenue target
- Completed email service provider migration
CRM, Sales, Service, Growth
2020 - ?
freelance
Freelance
Raindrop.
Brand management role with eco-friendly cleaning startup, Raindrop.
- Responsibilities include product development, social media content design, website updates and integrations on Shopify, email marketing and customer enquiries
- Sold out of initial stock units from the launch
- Email has contributed to 13% of total ecom sales
- Responsibilities include product development, social media content design, website updates and integrations on Shopify, email marketing and customer enquiries
- Sold out of initial stock units from the launch
- Email has contributed to 13% of total ecom sales
Marketing, Social Media, Design, Product development, Email marketing, Shopify, Brand management, Management, Sales, Website, Content, Content design, Development, Social, Customer
2020 - ?
freelance
Freelance
Honestly Tasty.
Designed and onboarded an email marketing strategy for vegan cheese company, Honestly Tasty
- Plan, design, implement and manage the company's email marketing strategy and campaigns on platforms Klaviyo and Shopify
- YoY subscriber growth is +342% & email revenue stands at 10% of total
ecom sales YTD
- Plan, design, implement and manage the company's email marketing strategy and campaigns on platforms Klaviyo and Shopify
- YoY subscriber growth is +342% & email revenue stands at 10% of total
ecom sales YTD
Marketing, Design, MArketing Strategy, Email marketing, Shopify, Sales, Growth
2021 - 2021
freelance
Freelance
Pol Roger Portfolio.
Contracted to design and implement new email design templates for
luxury champagne wholesaler Pol Roger, for use with its B2B clients
- Delivered cohesive mobile-friendly and user-friendly email templates in line with the company's brand identity
- Increased average open rate by 28% points and increased average click
through rate by 13% points
Sports Direct
luxury champagne wholesaler Pol Roger, for use with its B2B clients
- Delivered cohesive mobile-friendly and user-friendly email templates in line with the company's brand identity
- Increased average open rate by 28% points and increased average click
through rate by 13% points
Sports Direct
Design, B2B, Email templates, Brand identity
2020 - 2020
job
Marketing Automation Specialist
unknown.
- Implemented and reviewed the automation strategy across 20+ sports brands for the sports franchise of the Frasers Group
- Monitored and reported on all automations, amending strategy when necessary
- Monitored and reported on all automations, amending strategy when necessary
Marketing, Marketing Automation, Automation
2019 - 2020
job
Assistant CRM Manager
Frasers Group.
Led and managed email marketing automation across the fashion
group's premium lifestyle brands: House of Fraser, Flannels & USC
- Led a team of two, managing reportees' objectives, training, time and performance
- Rolled out a switch in email service provider, including I.P. warm up, database extraction and import, re-designs of email templates
group's premium lifestyle brands: House of Fraser, Flannels & USC
- Led a team of two, managing reportees' objectives, training, time and performance
- Rolled out a switch in email service provider, including I.P. warm up, database extraction and import, re-designs of email templates
Marketing, CRM, Email marketing, Database, Training, Marketing Automation, Automation, Fashion, Email templates, Service, UP, Manager, LED
2018 - 2019
job
CRM Coordinator
Flannels.
Defined, delivered and evaluated a multi-channel CRM strategy (email & push) for fashion retailer Flannels, enhancing customer retention and loyalty
-Implemented a re-engagement strategy focused on driving customers
back into the active database
-The campaign increased total email revenue for the week by 20%
-Implemented a re-engagement strategy focused on driving customers
back into the active database
-The campaign increased total email revenue for the week by 20%
CRM, Database, Fashion, Retention, Coordinator, Campaign, Customer
2017 - 2018
job
Assistant Digital Channels Manager
Marks and Spencer.
Managed the end-to-end process to deliver digital CRM campaigns, including briefing customer insight and agency teams, managing design,
creative content, campaign deployment and reporting
- Took key learnings from previous year's 'Christmas food to order' campaign and implemented a more targeted approach to Christmas
campaign delivery. Clearly defined 3 key customer segments based on
shopping behaviour data, leading to a 28% increase in site visits and a 63%
increase in revenue from the prior year
creative content, campaign deployment and reporting
- Took key learnings from previous year's 'Christmas food to order' campaign and implemented a more targeted approach to Christmas
campaign delivery. Clearly defined 3 key customer segments based on
shopping behaviour data, leading to a 28% increase in site visits and a 63%
increase in revenue from the prior year
Design, CRM, Deployment, Creative content, Content, Campaign, Manager, Customer
2015 - 2015
job
Junior Account Executive
Iris Worldwide.
- Worked as a Junior Account Executive at advertising agency Iris, working in the Advertising Executions team for the Shell account
- Carried out commercial research on global retailers alongside the Planning Director and presented analysis to the Board, communicating my
research and recommendations for future campaigns
- Carried out commercial research on global retailers alongside the Planning Director and presented analysis to the Board, communicating my
research and recommendations for future campaigns
Advertising, Research
My education
?
-
2016
London College of Fashion
BSc, International Fashion
BSc, International Fashion
?
-
2016
Laboratory Institute of Merchandising College
First Class Honours, Integrated Marketing
First Class Honours, Integrated Marketing
?
-
2009
Fettes College
Secondary, SYSTEMS
Secondary, SYSTEMS
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