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Freelance Marketing Director and Media Planner/Strategist
Simon Akers FCIM
,
Lincoln, United Kingdom
Experience
Other titles
Skills
I'm offering
Cross-channel media strategist and client developer across marketing and advertising, with specific passion for utilising creative messaging to accelerate results. Expert in planning and forging partnerships that deliver tangible business results. Founder and director of Archmon, my own consultancy, the credentials of which can describe my work better than traditional CV, but I’ll outline relevant experience here. Previously a global client lead and business/strategy director, with experience leading accounts and performance within major media agency groups. Utilising this background, I am keen to discuss the opportunity, using experience to connect insights, partnerships, creative and media to deliver performance.
Markets
United Kingdom
Links for more
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Industries
Language
English
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Founder
Archmon.
My consulting business, supporting brands and agencies with media planning, and go-to-market sales strategies:
* 'CMO on Demand' for 3 clients who have used me on fractional basis consistently for 14+ months to train and lead/build their marketing function, including talent-as-a-service, wine eCom and a land management brand.
* Planning & agency on a project and retained basis, media / performance planning services, and built
'Outcome Collective' - 60+ freelancers/vendors/tech businesses for client growth.
* Pitch Support work - successfully for previous clients/partners Manning Gottlieb, 21Six and eComOne, as well as being the performance/media consult with creative shops BMB London and Mustard BrandStudios (ex R/GA).
* Previously at Essence as Business Director for Planning - led performance and direct response on the BT
account, including leading their most successful student broadband campaign, with double YoY sales.
* Previously Strategist for MarComms group - 21Six Group, Comms GTM Strategy and sales coaching for Wildfire,
Leadership on writing training for Jellyfish Solutions, and rebranding/Marketing Support for Refiine.
* Media Partnership & Development for ecommerce brands with tight CPA margins.
* Publication of Digital marketing Tools/Resources for small businesses in COVID-19.
* 'CMO on Demand' for 3 clients who have used me on fractional basis consistently for 14+ months to train and lead/build their marketing function, including talent-as-a-service, wine eCom and a land management brand.
* Planning & agency on a project and retained basis, media / performance planning services, and built
'Outcome Collective' - 60+ freelancers/vendors/tech businesses for client growth.
* Pitch Support work - successfully for previous clients/partners Manning Gottlieb, 21Six and eComOne, as well as being the performance/media consult with creative shops BMB London and Mustard BrandStudios (ex R/GA).
* Previously at Essence as Business Director for Planning - led performance and direct response on the BT
account, including leading their most successful student broadband campaign, with double YoY sales.
* Previously Strategist for MarComms group - 21Six Group, Comms GTM Strategy and sales coaching for Wildfire,
Leadership on writing training for Jellyfish Solutions, and rebranding/Marketing Support for Refiine.
* Media Partnership & Development for ecommerce brands with tight CPA margins.
* Publication of Digital marketing Tools/Resources for small businesses in COVID-19.
Media planning, Founder, ME, LED, Go, Campaign, Development, Support, Growth, Service, Sales, Marketing, Consulting, Management, Leadership, R, Training, Ecommerce, Coaching, Writing, Digital Marketing
2018 - 2019
freelance
Marketing Consultant
Transport for London.
Worked with start-ups, agencies and brands as a contractor to deliver outcomes e.g.:
* Interim Strategy/Performance Lead at Big Rock, a digital agency, supporting pitch and client strategy, improving
ways of working, supporting the media narrative, recruitment and helping clients understand DOOH opportunity.
* Performance Lead (Business Director) at Manning Gottlieb OMD, supporting Post Office changeover and delivering annual plans that have since delivered incremental growth.
* Strategic Planning Lead at Wavemaker - supported the data driven framework to support behaviour change
planning for Transport for London.
* Interim Strategy/Performance Lead at Big Rock, a digital agency, supporting pitch and client strategy, improving
ways of working, supporting the media narrative, recruitment and helping clients understand DOOH opportunity.
* Performance Lead (Business Director) at Manning Gottlieb OMD, supporting Post Office changeover and delivering annual plans that have since delivered incremental growth.
* Strategic Planning Lead at Wavemaker - supported the data driven framework to support behaviour change
planning for Transport for London.
Marketing, Strategic Planning, Recruitment, Growth, Support, Office, Interim, Framework
2017 - 2018
job
VP, Global Client Director
Across One Publicis Team Samsung.
Global client lead (VP) for commerce in Samsung's mobile division. Key liaison Korean HQ and local markets. Led
strategy to drive eCommerce planning in Search, Social, Display, Amazon & more. Stewarded Samsung's performance
planning team, advised on channel strategies. Across One Publicis Team Samsung, drove collaboration with stakeholders across Performics, Starcom, Saatchi, Leo Burnett & Digitas. Managed 4 reports, 10 Focus markets, supported 85 more,
including reporting, insights, media investment, playbooks and webinars.
strategy to drive eCommerce planning in Search, Social, Display, Amazon & more. Stewarded Samsung's performance
planning team, advised on channel strategies. Across One Publicis Team Samsung, drove collaboration with stakeholders across Performics, Starcom, Saatchi, Leo Burnett & Digitas. Managed 4 reports, 10 Focus markets, supported 85 more,
including reporting, insights, media investment, playbooks and webinars.
Ecommerce, Amazon, Search, Social, LED
2015 - 2017
job
Founder/MD
Performatas.
A performance buying agency I founded to connect prospects and customers with sustainable and ethical brands.
Founded Performatas with 3 founding clients- 2 of which stayed with the business until the end. Utilised affiliate, native,
programmatic and email partnerships. Delivered over 85k leads and 449 CPA sales for a range of brands including O2,
Pact, Cheapflights & Greenpeace.
Founded Performatas with 3 founding clients- 2 of which stayed with the business until the end. Utilised affiliate, native,
programmatic and email partnerships. Delivered over 85k leads and 449 CPA sales for a range of brands including O2,
Pact, Cheapflights & Greenpeace.
Sales, Programmatic, Affiliate, Native, Founder
2016 - 2017
temp
Senior Agency Manager
Xaxis.
Within GroupM's programmatic business alongside Performatas. Led key clients' programmatic & digital acquisition
strategy within Wavemaker (MEC, Greenhouse). Client service directly led to highest agency NPS score. Supported
senior MEC personnel with new business pitches. Identified smart activations e.g. TV Uplift, Weather, Geo opps.
strategy within Wavemaker (MEC, Greenhouse). Client service directly led to highest agency NPS score. Supported
senior MEC personnel with new business pitches. Identified smart activations e.g. TV Uplift, Weather, Geo opps.
Service, TV, Programmatic, Manager, LED
2014 - 2015
job
Head of Global Partnerships
MVF.
Led key reseller relationships globally for customer acquisition, lead generation and technology business, work including
250% partnership growth in USA, UK and European markets, furthermore Identified and planned new market
opportunities and playbook for engaging with agencies and advertisers to monetise B2B and Healthcare properties.
250% partnership growth in USA, UK and European markets, furthermore Identified and planned new market
opportunities and playbook for engaging with agencies and advertisers to monetise B2B and Healthcare properties.
B2B, Technology, Growth, USA, Customer, LED
2013 - 2014
job
Senior Account Manager
PDM (Global Data).
Managed key account and new business activity in data driven acquisition channels (affiliate/data/DMP/Lead Gen),
including clients like o2, Travelzoo, Camper & RAC.
including clients like o2, Travelzoo, Camper & RAC.
Account Manager, Affiliate, DMP, Manager
2012 - 2013
freelance
Director
DM Point Ltd.
Self-employment #1; utilising Lead Generation, data, and direct marketing contacts. Managed campaigns for clients in Finance, Charity, B2B & Home Improvement sectors predominantly.
Marketing, B2B, Direct marketing, Finance
2009 - 2011
job
Account Manager
Communication Avenue.
Managed Client direct and Charity relationships on direct team- providing data and digital marketing acquisition services.
Marketing, Digital Marketing, Account Manager, Manager
2006 - 2009
freelance
Small Business Consultant
Vodafone.
New business sales/marketing. Award winning consistently. Won regular incentives for new connections across devices.
Marketing, Sales, Winning
2004 - 2006
job
New Business Manager
Experian.
First graduate and data marketing role, managing
B2B data clients and identifying opportunities to use data as a driver for client growth.
B2B data clients and identifying opportunities to use data as a driver for client growth.
Marketing, B2B, Growth, Manager
My education
UNIVERSITY OF LONDON
MBA, BIRKBECK
MBA, BIRKBECK
BATH SPA UNIVERSITY
BSc, GEOGRAPHY
BSc, GEOGRAPHY
THE GROVE SCHOOL
Secondary, N/a
Secondary, N/a
n/a
Somepostgraduate, Marketing Strategy, Strategy, People & Finance
Somepostgraduate, Marketing Strategy, Strategy, People & Finance
?
-
2021
Chartered Institute of Marketing
N/a, MARKETING
N/a, MARKETING
?
-
2021
London Business School
N/a, Brand Management
N/a, Brand Management
?
-
2021
Copenhagen Business School
Masters, Thinkbox
Masters, Thinkbox
?
-
2021
Yale University
N/a, N/a
N/a, N/a
?
-
2013
Business School University of Lincoln
N/a, Guest Lectures
N/a, Guest Lectures
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