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Senior Marketing Consultant specialising in CRM Strategy
Alice Brocket
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced marketing consultant with a demonstrated history of working in the marketing and advertising industry. Skilled in Data Strategy, Strategic Planning, and Project Planning.
Recent work involves change management consulting, end to end customer journey and contact strategy design within the lottery sector.
Other specialisms include incorporating data driven decisions into all things marketing, developing frameworks to forecast, test, learn and optimise to grow customer value.
Recent work involves change management consulting, end to end customer journey and contact strategy design within the lottery sector.
Other specialisms include incorporating data driven decisions into all things marketing, developing frameworks to forecast, test, learn and optimise to grow customer value.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
Ireland
(Remote
only)
Lithuania
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Available
My experience
2021 - ?
job
Senior Consultant
CACI UK.
Current role & responsibilities:
• Design end to end customer journeys, contact strategies, and customer experience maps
• Lead Change Management Consultant for a high profile betting client
• Organise and run workshops for small and large client groups
• Lead consulting meetings both internally and externally across multiple clients (recently working on gambling and auto accounts)
• Be a reliable and trusted expert on CRM strategies, platforms, and methods e.g., recently conducted 16 1:1 client interviews for a Campaign Audit
• Manage and oversee junior team member's work, act as a mentor
• Lead workstreams on cross functional projects, overseeing and managing work through from kick off to delivery, making sure all workstreams are coordinated and working together effectively
• Input into Scope of Work agreements, scope time required and be involved in budget conversations
• Other work includes designing operating/organizational models and pre-sales support
• Design end to end customer journeys, contact strategies, and customer experience maps
• Lead Change Management Consultant for a high profile betting client
• Organise and run workshops for small and large client groups
• Lead consulting meetings both internally and externally across multiple clients (recently working on gambling and auto accounts)
• Be a reliable and trusted expert on CRM strategies, platforms, and methods e.g., recently conducted 16 1:1 client interviews for a Campaign Audit
• Manage and oversee junior team member's work, act as a mentor
• Lead workstreams on cross functional projects, overseeing and managing work through from kick off to delivery, making sure all workstreams are coordinated and working together effectively
• Input into Scope of Work agreements, scope time required and be involved in budget conversations
• Other work includes designing operating/organizational models and pre-sales support
Design, CRM, Budget, Customer experience, Mentor, Consulting, Sales, Workshops, Support, Campaign, Audit, Customer, UP
2019 - 2021
job
CRM Data Strategist
SPARK44 London.
Current role & responsibilities:
• Build and automate customer journeys, from initial briefing through to post activation monitoring & reporting
• Coordinate and support global onboarding of markets onto new platform
• Provide strategic input into client projects, focusing on the CRM aspects and building customer first journeys and experiences
• Responsible for coordinating agency side global markets and briefings, implementing training, and offering ongoing SalesForce support
• Be the only SalesForce accredited resource in the global agency network - a key point of contact for the markets
• Present compelling projects to get stakeholder buy in, recent projects include crafting a 12-month retention program beginning at point of purchase
• Identify market pain-points where a lack of in market skill, resource, or data challenges mean a priority customer journey isn't live, and develop a plan of action to launch a centrally automated journey
• Own the email best practice guide
• Work closely with the rest of the strategy team to ensure our projects tell great stories and include robust measurement, test and learn frameworks, and ongoing optimisation
• Always put the customer first, making sure data is collected in an ethical way, and used in line with GDPR
• Build and automate customer journeys, from initial briefing through to post activation monitoring & reporting
• Coordinate and support global onboarding of markets onto new platform
• Provide strategic input into client projects, focusing on the CRM aspects and building customer first journeys and experiences
• Responsible for coordinating agency side global markets and briefings, implementing training, and offering ongoing SalesForce support
• Be the only SalesForce accredited resource in the global agency network - a key point of contact for the markets
• Present compelling projects to get stakeholder buy in, recent projects include crafting a 12-month retention program beginning at point of purchase
• Identify market pain-points where a lack of in market skill, resource, or data challenges mean a priority customer journey isn't live, and develop a plan of action to launch a centrally automated journey
• Own the email best practice guide
• Work closely with the rest of the strategy team to ensure our projects tell great stories and include robust measurement, test and learn frameworks, and ongoing optimisation
• Always put the customer first, making sure data is collected in an ethical way, and used in line with GDPR
Network, Mean, Customer, Guide, Community, Retention, Monitoring, Support, It, CRM, Test, Analytics, GDpr, Management, Optimization, Salesforce, REST, Training
2016 - 2019
job
Data Planner
Proximity London.
• Solely responsible for developing strategic response to briefs for clients across a range of accounts, this includes being be the lead on developing a full annual plan of CRM communications which resulted in some of the highest response rates to date for the client
• Take insights from customer data and apply learnings to future campaigns to ensure clients are constantly improving response and conversion rates to get a better ROI
• Develop testing plans using a range of calculations such as the minimum viable volumes needed to achieve statistically significant results based on estimated response rates
• Understand audience segmentation and decide who to target with various communications and ensure this is supported by a strong rationale
• Conduct SEO audits on websites, and develop optimisation strategies, this included working on a pitch for a major pharmaceutical company
• Be familiar with how dashboards work and be able to interpret results of ongoing campaigns and make recommendations for optimisation
• Create and present quarterly performance reviews for clients so that parties are aligned on test learnings and shared goals for the future
• Use a range of tools to conduct social listening and identify key trends and conversations on social media, then use this information to inform new strategies
• Be the person that bridges the gap between the data analysts and the clients, being familiar with data language and communicating this to clients clearly and in an understandable way is a key component of my job
• Take insights from customer data and apply learnings to future campaigns to ensure clients are constantly improving response and conversion rates to get a better ROI
• Develop testing plans using a range of calculations such as the minimum viable volumes needed to achieve statistically significant results based on estimated response rates
• Understand audience segmentation and decide who to target with various communications and ensure this is supported by a strong rationale
• Conduct SEO audits on websites, and develop optimisation strategies, this included working on a pitch for a major pharmaceutical company
• Be familiar with how dashboards work and be able to interpret results of ongoing campaigns and make recommendations for optimisation
• Create and present quarterly performance reviews for clients so that parties are aligned on test learnings and shared goals for the future
• Use a range of tools to conduct social listening and identify key trends and conversations on social media, then use this information to inform new strategies
• Be the person that bridges the gap between the data analysts and the clients, being familiar with data language and communicating this to clients clearly and in an understandable way is a key component of my job
Social Media, Seo, CRM, Websites, ROI, Optimization, SoMe, Pharmaceutical, Test, Testing, Calculations, Social, Customer
My education
City University
MSc, Criminology & Criminal Justice
MSc, Criminology & Criminal Justice
University of London
BSc, Psychology
BSc, Psychology
Charters School
Secondary, N/a
Secondary, N/a
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