Ceri Glen , Maidenhead, United Kingdom

Ideas Creator - Business Winner

Creative Account Director - Experiential Marketing, Event Creation, Digital Content, B2C, B2B, Content Creator, Pitching and Presenting

Client-focused, brand-aware, communications strategist transforming how brands interact with their customers through creative ideas & understanding the target audience. With over 20 years of experience at agencies, media companies & start-ups, I bring a thoughtful perspective, a blend of creative ideas & insight. Entrepreneurial at heart, recognised for my dynamic approach & innovative ideas.
Outcomes are more important than output


Career Highlights
Created and launched the experiential concept of ‘The Spot’ from scratch for Nokia Asia Pac, a pop-up silent disco. Shifting brand perception & re‐energising the brand,

Outcomes: Independent evaluation concluded:
 90% of TA would share with their friends
 75% described the event as different and cool
 69% of attendees were 17 ‐24 (Target Audience)
 “I was really impressed with the value adds you provided throughout the event and your enthusiasm and passion certainly contributed much to the success of the event. Hope to see lots more the Spot events coming our way.” Karen Chan Head of Events Nokia APAC

Turned T-Mobile into the most profitable account since the agency was founded, with a speculative ideas pitch that led to an account worth over £2.5m in the first year. Creating experiential pop-up music and film events.

One of Hertfordshire’s oldest public schools; convinced clients to invest in a digital campaign instead of using their traditional advertising campaign, achieving the highest ever response for any marketing campaigns, generating the most ever qualified leads for any campaign. The client has since rebooked.

Secured number one Google ranking on page one for chosen keywords for FireExact Ltd.

Successfully created & project managed experiential concept of ‘The Home of The World’s Most Famous Red Coat’ (Father Christmas Grottos) for Butlins in 3 UK Shopping Malls, 56 events in each mall. Event delivered on budget and on brief.

Outcomes: Independent evaluation of the activity concluded:
 More than 50% of those sampled had changed their perception of Butlins & almost 25% would consider taking a break at Butlins
 Brand health scores were statistically significantly better on all measures amongst those aware of the sponsorship

Sourced 3-year title sponsorship for the British Comedy Awards with a UK bank.

3000% increase in web traffic after web redesign and relaunch for the social network Faces In Places

Awarded the world’s first-ever license for an official Star Trek convention & holiday after successful negotiations with Viacom in 1995

Sectors;
Telecoms
FinTech
Automotive
Professional Services
Banking
Technology
Tourism

Experienced In;
Pitching
Event Creation
Social Media Companies
Start-Ups
TV & Radio
Digital Campaigns
Pop Up Events
Flash Mobbing Events
Guerrilla Campaigns