Marie Foster , Newlyn, United Kingdom

I am a Creative Marketing Consultant with over 11 years of industry experience, shaped by my varied background which supports my obsession for problem solving.

My approach is human-centric.

I find that the world of Marketing Consultancy has become cold. Excessively focused on “right” and “wrong”, following step-by-step processes of best practices found on “top ten tips” Wordpress blogs.

I want to know you, and your organisation. I want to gain a deep understanding of the challenges you're facing now, and the challenges you have overcome in the past. Most importantly… I want to understand your customer; what they need, what their struggles are, and what gets them out of bed in the mornings. By understanding the people we communicating with, we can create campaigns which connect to your customer in a way that keeps you on their minds for weeks to come.

After all, your business is trying to solve their problem. Let’s focus on that.

There is a place for algorithms, audience targeting, optimisation, and a range of marketing strategies - which I will of course bring to the table. I incorporate complex data analysis into everything I do. But your campaign must first start with a clear understanding of your audience, otherwise those clicks on your ads won't be generating the valuable interactions that your brand deserves; and we won’t be able to unravel the full story of what the data really means.

Numbers are nothing until we can connect them to the human insight. It keeps us on-brand, on-track and on the customer’s minds.

I thrive in variety and problem solving which makes me best suited to start-ups and small organisations who need an all-rounder, able to come with big ideas and strategies but unafraid to get hands-on creating and managing the execution of campaigns. However I am open to talking to any organisation who feels my ethos and way of working is a good fit.

I am experienced in a range of disciplines including:

• Coming up with out-of-the-box ideas and translating them into engaging advertising campaigns. (13 years)
• 360º Marketing strategy, with a complex understanding of the ways different channels should be used for maximum effectiveness. (9 years)
• Social Media strategy and management (9 years) both in maximising the potential of organic channels and paid strategy.
• Digital marketing across social media, audience network, PPC banners and Google Adwords. (4 years)
• Brand design, creating guidelines for Art Direction and Copywriting and managing rebrand campaigns (9 years).
• Hands-on management of social media (paid and unpaid) channels, deep understanding of algorithms and marketing data to maximise results. (9 years)
• Hands-on graphic design, illustration and video editing experience for worldwide brands and small organisation (10 years)
• Managing production teams on-set and in editing and radio studios (10 years).
• Creating scripts and storyboards for TV, Radio, Spotify and Youtube (9 years).
• Art Direction (13 years).

I believe that the variety of my experience, combined with analytical thinking, problem solving and empathy allows me to create campaigns which are both meaningful to the customer and effective at achieving your KPI’s.

I am open to discussing any briefs which you feel would fit with my experience and ethos.

You can view my port: http://******.** here

And my Linkedin Recommendations here: http://******.**** ** ** **/

I look forward to hearing from you soon,
Marie Foster
Creative Marketing Solutions
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