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Emma Clark
,
, United Kingdom
Experience
Skills
I'm offering
Markets
United Kingdom
Language
My experience
2010 - ?
job
Head of Strategy & Board Director
Table19.
Responsibilities:
- Shared board accountability with founder for business strategy and vision, agency brand and positioning, IP and tools, people engagement and development, culture, commercial performance, business development and new business
- Led the strategy team and spearheading the creation of 'Refreshingly Real Conversations' proposition with consumer, business and employee audiences to inspire best-in-class strategy and creative
- Diverse strategic offering from business consultancy and transformation to brand engagement strategy, insight generation, big creative ideas, campaign, 121 comms and content, planning plus smart delivery, all with a measurable impact
- Ongoing development of partnership strategy and relationships with leading tech, data, innovation and insight experts to deliver lean, fast and excellent, strategy, campaigns and comms
Clients: Sainsbury's, Nectar, Moet Hennessy UK, NowTV, Sky, Hyperoptic, The Royal British Legion, Internet Matters, Yorkshire Building Society, Black Rock, Investec Private Bank, Investec Wealth, New Day, Dixons Carphone, Virgin Atlantic, Tortoise Media, BGF
Sainsbury's
- Co-created a new vision and omnichannel 121 narrative for new brand positioning Helping Everyone Eat Better for 2021 and beyond to nudge the nation to make better choices, e.g. healthy eating, reduce waste and plastic, increase sustainability
- Led conception, strategic and creative development of the Great Big Fruit and Veg Challenge incorporating the best in goal-setting, gamification and behaviour nudges. Resulted in the nation eating an extra 50m portions of fruit and veg in one month (Marketing Society Awards 2021 Finalist)
- Creative story-telling and playback of transactional data to drive emotional engagement and brand warmth - first in category and won DMA Gold Best Data Storytelling in 2020
- Developed a hyper-personalised engagement programme with the most valuable customers to deliver an incremental £35m p.a.
- Won DMA Gold Best Customer Retention/Loyalty Programme in 2020 for Collect for Christmas programme growing share of wallet in golden quarter
- Successfully launched Chop-Chop app (one-hour delivery) and Smartshop app using BE insights with hyper-targeted and contextual activity
Nectar
- Led the strategy for the national re-launch of digital Nectar @ Sainsbury's - an innovative and app-first loyalty programme to leverage the latest in tech and data capabilities to disrupt and redefine loyalty
- Reached number one in app store and migrated 3m customers in first two months - increasing participation and spend, whilst reducing costs. Now reached 8.5m downloads and still increasing
- Developed full lifecycle strategy and comms to drive participation
- Launched My Nectar Prices in Sep 2021 to Sainsbury's customers
Sky Anti-Piracy
Consultancy throughout 2021 to develop a pan-euro brand strategy and big 360 campaign idea to influence and change consumer attitudes and behaviours to illegal streaming of movies, TV and sports. Included strategy hot-housing with multiple stakeholders and extensive research collaborating with behavioural scientists.
Yorkshire Building Society
- Business transformation consultancy to reposition Accord Mortgages to the mortgage broker audience. Created vision, needs driven engagement strategy and distinctive positioning plus co-created category-leading ideas - transformed NPS from -2 to +80, drove unprecedented commercial growth and won multiple industry awards.
- Created new and distinctive positioning for YBS retail brand and strategic framework to provide 'true north' for all marketing activity
- Led and co-created people engagement vision and strategy to drive positive and measurable organisational growth
Moet Hennessy UK
Won pitch as lead CRM partner in UK in 2021 - developed and created a beautifully distinctive engagement strategy and creative for Veuve Clicquot.
Hyperoptic
Lead creative agency for this challenger, niche player. Developed new brand look and feel, quarterly big campaign ideas and highly targeted DM plan.
NowTV
To optimise reach and engagement for the high profile and final season of Game of Thrones, developed a big creative idea, creating content, social and influencer strategy to amplify the ATL activity; delivered £1.4m incremental revenue
Sky Business
Consulted with Sky Business (pubs) division to develop and create a best-in-class first 90 days customer experience. Included cross-business stakeholder engagement sessions plus innovation and ideation workshop
New Day
Marketing partner for equity backed business who are focused on helping people to be better with credit. Working in an innovative and agile way, strategic projects include pivot launch of new credit card proposition/brand (Pulse) in response to demise of high street in pandemic, launch of cardless credit account (BIP), launch of new Buy Now Pay Later product (New Pay) and multiple customer engagement programmes for own-brand credit cards, e.g. Aqua, and retail partners, e.g. Amazon, AO, Debenhams.
- Shared board accountability with founder for business strategy and vision, agency brand and positioning, IP and tools, people engagement and development, culture, commercial performance, business development and new business
- Led the strategy team and spearheading the creation of 'Refreshingly Real Conversations' proposition with consumer, business and employee audiences to inspire best-in-class strategy and creative
- Diverse strategic offering from business consultancy and transformation to brand engagement strategy, insight generation, big creative ideas, campaign, 121 comms and content, planning plus smart delivery, all with a measurable impact
- Ongoing development of partnership strategy and relationships with leading tech, data, innovation and insight experts to deliver lean, fast and excellent, strategy, campaigns and comms
Clients: Sainsbury's, Nectar, Moet Hennessy UK, NowTV, Sky, Hyperoptic, The Royal British Legion, Internet Matters, Yorkshire Building Society, Black Rock, Investec Private Bank, Investec Wealth, New Day, Dixons Carphone, Virgin Atlantic, Tortoise Media, BGF
Sainsbury's
- Co-created a new vision and omnichannel 121 narrative for new brand positioning Helping Everyone Eat Better for 2021 and beyond to nudge the nation to make better choices, e.g. healthy eating, reduce waste and plastic, increase sustainability
- Led conception, strategic and creative development of the Great Big Fruit and Veg Challenge incorporating the best in goal-setting, gamification and behaviour nudges. Resulted in the nation eating an extra 50m portions of fruit and veg in one month (Marketing Society Awards 2021 Finalist)
- Creative story-telling and playback of transactional data to drive emotional engagement and brand warmth - first in category and won DMA Gold Best Data Storytelling in 2020
- Developed a hyper-personalised engagement programme with the most valuable customers to deliver an incremental £35m p.a.
- Won DMA Gold Best Customer Retention/Loyalty Programme in 2020 for Collect for Christmas programme growing share of wallet in golden quarter
- Successfully launched Chop-Chop app (one-hour delivery) and Smartshop app using BE insights with hyper-targeted and contextual activity
Nectar
- Led the strategy for the national re-launch of digital Nectar @ Sainsbury's - an innovative and app-first loyalty programme to leverage the latest in tech and data capabilities to disrupt and redefine loyalty
- Reached number one in app store and migrated 3m customers in first two months - increasing participation and spend, whilst reducing costs. Now reached 8.5m downloads and still increasing
- Developed full lifecycle strategy and comms to drive participation
- Launched My Nectar Prices in Sep 2021 to Sainsbury's customers
Sky Anti-Piracy
Consultancy throughout 2021 to develop a pan-euro brand strategy and big 360 campaign idea to influence and change consumer attitudes and behaviours to illegal streaming of movies, TV and sports. Included strategy hot-housing with multiple stakeholders and extensive research collaborating with behavioural scientists.
Yorkshire Building Society
- Business transformation consultancy to reposition Accord Mortgages to the mortgage broker audience. Created vision, needs driven engagement strategy and distinctive positioning plus co-created category-leading ideas - transformed NPS from -2 to +80, drove unprecedented commercial growth and won multiple industry awards.
- Created new and distinctive positioning for YBS retail brand and strategic framework to provide 'true north' for all marketing activity
- Led and co-created people engagement vision and strategy to drive positive and measurable organisational growth
Moet Hennessy UK
Won pitch as lead CRM partner in UK in 2021 - developed and created a beautifully distinctive engagement strategy and creative for Veuve Clicquot.
Hyperoptic
Lead creative agency for this challenger, niche player. Developed new brand look and feel, quarterly big campaign ideas and highly targeted DM plan.
NowTV
To optimise reach and engagement for the high profile and final season of Game of Thrones, developed a big creative idea, creating content, social and influencer strategy to amplify the ATL activity; delivered £1.4m incremental revenue
Sky Business
Consulted with Sky Business (pubs) division to develop and create a best-in-class first 90 days customer experience. Included cross-business stakeholder engagement sessions plus innovation and ideation workshop
New Day
Marketing partner for equity backed business who are focused on helping people to be better with credit. Working in an innovative and agile way, strategic projects include pivot launch of new credit card proposition/brand (Pulse) in response to demise of high street in pandemic, launch of cardless credit account (BIP), launch of new Buy Now Pay Later product (New Pay) and multiple customer engagement programmes for own-brand credit cards, e.g. Aqua, and retail partners, e.g. Amazon, AO, Debenhams.
Campaign, Amazon, Streaming, Omnichannel, Gamification, Retention, Development, Internet, App, Transformation, Social, Workshop, Framework, That you, Customer, LED, Founder, Marketing, Growth, TV, Content, Lean, Business transformation, Sustainability, Storytelling, Agile, Innovation, Customer experience, Research, Retail, CRM, Business strategy, Business development
2008 - 2010
job
Global Strategy Director
BGF.
Consultancy with leading equity provider to develop a value proposition and brand engagement strategy for both the entrepreneur/owner and intermediary audience to create a differentiated positioning and identity
2008 - 2010 JWT
Global Strategy Director
Clients: HSBC, Rimmel London, Nestlé
Lead strategist with responsibility for brand, digital, content and comms strategy
Rimmel London
- Charitable partnership proposal with Teenage Cancer Trust to drive fund-raising online and deepen supporter/consumer engagement
- Global site strategy and content to increase brand awareness and optimise engagement
- Created social strategy and brand ambassador programme
HSBC
- Developed customer proposition, inspired development of fully integrated campaign idea including TV, press, outdoor, retail, direct and digital activity for new Wealth global launch
- Strategic proposal to digitally activate 1.7m targeted customers
- Inspired strategy and creative concept for an online diagnostic tool - truly differentiating in sector
- Strategic and creative development of HSBC 'Indian Summer' sponsorship campaign including press, outdoor, digital and experiential activity
- Developed and implemented site strategy, customer experience and content for Commercial Banking
Nestlé
- Developed consumer insights to shape development of brand narrative and creative ideas for three iconic brands, Smarties, Rowntree's Fruit Pastilles and Milky Bar, for national TV and integrated campaign
2008 - 2010 JWT
Global Strategy Director
Clients: HSBC, Rimmel London, Nestlé
Lead strategist with responsibility for brand, digital, content and comms strategy
Rimmel London
- Charitable partnership proposal with Teenage Cancer Trust to drive fund-raising online and deepen supporter/consumer engagement
- Global site strategy and content to increase brand awareness and optimise engagement
- Created social strategy and brand ambassador programme
HSBC
- Developed customer proposition, inspired development of fully integrated campaign idea including TV, press, outdoor, retail, direct and digital activity for new Wealth global launch
- Strategic proposal to digitally activate 1.7m targeted customers
- Inspired strategy and creative concept for an online diagnostic tool - truly differentiating in sector
- Strategic and creative development of HSBC 'Indian Summer' sponsorship campaign including press, outdoor, digital and experiential activity
- Developed and implemented site strategy, customer experience and content for Commercial Banking
Nestlé
- Developed consumer insights to shape development of brand narrative and creative ideas for three iconic brands, Smarties, Rowntree's Fruit Pastilles and Milky Bar, for national TV and integrated campaign
Retail, Customer experience, Banking, Content, TV, Development, Sponsorship, Online, Campaign, Social, Customer
2007 - 2008
job
Career break
Career break.
for round the world trip
2006 - 2007
job
Strategic Business Director
TMW.
Clients: Diageo, CALM, M&S Money
Hybrid role responsible for strategic, business and creative development, plus organic growth, maximising profitability and full delivery on 11 client accounts
Diageo
- Pivotal role as lead strategic digital UK agency for Guinness, Smirnoff, Talisker Whiskey, Tanqueray Johnnie Walker
- Annual (GAME) planning process agreeing brand vision, deliverables, core consumer insights and communication strategy with full plan
- Digital optimisation strategy from site architecture, content management, e-advertising, partnerships, co-creation, viral to ERM and measurement and evaluation framework
- Led inter-agency and cross-agency workshops to promote sharing and learning to drive best in class (channel and category) at UK, European and global level
GUINNESS
- Insight driven and highly personalised eCRM (email, sites, content generation, viral) to most valuable drinkers to drive increased consumption and brand advocacy
- Won gold awards for Best Digital and Grand Prix at the DMA and PM awards
- Brand and activation strategy plus all comms to exploit the brand association between GUINNESS and rugby ultimately driving consumption on and off trade. Included website design and build, online advertising, club ERM and RM programme, national press campaign, all trade and club sponsorship comms for the GUINNESS Premiership sponsorship, Six Nations, Autumn Internationals and the 2007 World Cup
- Creative strategy and all activity for St Patrick's Day to maximise on-trade consumption - ERM (email and micro-site), viral, website and national press campaign
CALM
- Consultancy and creative strategy for Campaign Against Living Miserably (in the early days for the charity to prevent suicide in young men 18-35)
- Incredibly impactful and integrated comms developed to target potential individual and business donors and reach out to those guys in need of support
- Low volume, high impact and personalised comms including email fundraising invite and myspace application
Hybrid role responsible for strategic, business and creative development, plus organic growth, maximising profitability and full delivery on 11 client accounts
Diageo
- Pivotal role as lead strategic digital UK agency for Guinness, Smirnoff, Talisker Whiskey, Tanqueray Johnnie Walker
- Annual (GAME) planning process agreeing brand vision, deliverables, core consumer insights and communication strategy with full plan
- Digital optimisation strategy from site architecture, content management, e-advertising, partnerships, co-creation, viral to ERM and measurement and evaluation framework
- Led inter-agency and cross-agency workshops to promote sharing and learning to drive best in class (channel and category) at UK, European and global level
GUINNESS
- Insight driven and highly personalised eCRM (email, sites, content generation, viral) to most valuable drinkers to drive increased consumption and brand advocacy
- Won gold awards for Best Digital and Grand Prix at the DMA and PM awards
- Brand and activation strategy plus all comms to exploit the brand association between GUINNESS and rugby ultimately driving consumption on and off trade. Included website design and build, online advertising, club ERM and RM programme, national press campaign, all trade and club sponsorship comms for the GUINNESS Premiership sponsorship, Six Nations, Autumn Internationals and the 2007 World Cup
- Creative strategy and all activity for St Patrick's Day to maximise on-trade consumption - ERM (email and micro-site), viral, website and national press campaign
CALM
- Consultancy and creative strategy for Campaign Against Living Miserably (in the early days for the charity to prevent suicide in young men 18-35)
- Incredibly impactful and integrated comms developed to target potential individual and business donors and reach out to those guys in need of support
- Low volume, high impact and personalised comms including email fundraising invite and myspace application
Workshops, LED, Hybrid, Framework, Campaign, Online, Sponsorship, Development, Support, Growth, Design, Content, Website, Architecture, Management, Optimization, Creative Strategy, Content Management, Fundraising, Advertising
2000 - 2006
job
Group Account Director
DP&A/FCB.
Delivery across all client business leading a department of 15+
Integral role in leading new business pitches, delivering significant wins for the agency
The Open University
- Evolved the re-positioning brand strategy and new brand TV ad, supported with DRTV, press, direct mail, online and ambient
- Ongoing development of full comms strategy across channels to ensure integration and synergy across all activity
- Proposed strategy to penetrate new target audiences, including the 18 - 25 segment
Goldfish (Centrica/LTSB)
- Led all DM strategy and multi-channel comms across product portfolio activity including DRTV, direct mail, D2D, press, online and face to face between 2001 and 2005
- Multi-channel communications strategy to support entry propositions of new product launches - loans, savings, investments, insurance
- Extension of loyalty programme and added value services, to build and enhance brand experience
Integral role in leading new business pitches, delivering significant wins for the agency
The Open University
- Evolved the re-positioning brand strategy and new brand TV ad, supported with DRTV, press, direct mail, online and ambient
- Ongoing development of full comms strategy across channels to ensure integration and synergy across all activity
- Proposed strategy to penetrate new target audiences, including the 18 - 25 segment
Goldfish (Centrica/LTSB)
- Led all DM strategy and multi-channel comms across product portfolio activity including DRTV, direct mail, D2D, press, online and face to face between 2001 and 2005
- Multi-channel communications strategy to support entry propositions of new product launches - loans, savings, investments, insurance
- Extension of loyalty programme and added value services, to build and enhance brand experience
Integration, TV, Support, Insurance, Development, Online, Account Director, LED, Ambient
1999 - 2000
job
Senior Account Manager
Tequila London.
Account Manager, Manager
1996 - 1999
job
Campaign Manager (Graduate Programme)
Lloyds TSB.
Campaign, Manager
My education
n/a
Bachelors, Business Studies
Bachelors, Business Studies
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