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Human-centred innovation strategist specialising in design & delivery frameworks
Annabelle Gao
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Hello!
I'm Annabelle, a statistician turned strategic designer, with a passion for bringing creativity and structure to solve interesting challenges, and keen interest in sustainability-related projects.
My consulting career started at IBM, where I've led and delivered small (£100k) and large-scale (£m+) strategic and transformational projects with clients like BP, BMW, Ford, Honda, National Grid and more. My proudest work recently include rescuing an underperforming workstream in 7 weeks resulting in multi-million contract extension, independently winning new contracts and assembling a team of 7 to deliver a framework for future e-mobility strategy, and using my artwork to elevate the story-telling of a $200m bid that set us apart from competition.
Here is what you will get from working with me:
- tried and tested frameworks for successful innovation, design & delivery that put people at the heart of everything. From 4-week discoveries to long-term developments.
- I'll help you pick and create the right mix of tools, methods and people (skills) to solve your unique challenges.
- years of knowledge and experience accrued from working at a blue-chip company and industry-leading clients.
- I can advise you, coach you, and/or do the work.
- I will be dedicated to the success of your idea/project/product/company as if they were my own.
Do you have a tricky problem you're grappling with? An opportunity you'd like to work together on? Or simply get to know each other? Please get in touch, I'd love to hear from you.
Annabelle
I'm Annabelle, a statistician turned strategic designer, with a passion for bringing creativity and structure to solve interesting challenges, and keen interest in sustainability-related projects.
My consulting career started at IBM, where I've led and delivered small (£100k) and large-scale (£m+) strategic and transformational projects with clients like BP, BMW, Ford, Honda, National Grid and more. My proudest work recently include rescuing an underperforming workstream in 7 weeks resulting in multi-million contract extension, independently winning new contracts and assembling a team of 7 to deliver a framework for future e-mobility strategy, and using my artwork to elevate the story-telling of a $200m bid that set us apart from competition.
Here is what you will get from working with me:
- tried and tested frameworks for successful innovation, design & delivery that put people at the heart of everything. From 4-week discoveries to long-term developments.
- I'll help you pick and create the right mix of tools, methods and people (skills) to solve your unique challenges.
- years of knowledge and experience accrued from working at a blue-chip company and industry-leading clients.
- I can advise you, coach you, and/or do the work.
- I will be dedicated to the success of your idea/project/product/company as if they were my own.
Do you have a tricky problem you're grappling with? An opportunity you'd like to work together on? Or simply get to know each other? Please get in touch, I'd love to hear from you.
Annabelle
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
Ireland
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
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Industries
Language
English
Fluently
Chinese (Mandarin)
Fluently
Available
My experience
2016 - 2021
job
Managing consultant - strategy & design
IBM.
Strategy Consulting, Digital innovation, User-centered design, Experience design, Service Design, Design thinking, Workshop facilitator, Digital transformation, Business transformation, Business Modeling, Agile transformation
2021 - 2021
project
Product & Experience Design Lead, National Grid ESO
IBM.
IBM.
Client: National Grid ESO (GB Transmission System Operator)
Led design workstream (UI, UX and service design) to create enterprise digital products enabling the decarbonisation of the GB grid by 2025.
- Developed design frameworks and tools to enable a flexible and scalable 10+ year product development roadmap that delivers a streamlined and intuitive user experience.
- Used Design Thinking methods to create personas, identify user needs and pain points, develop user journeys
- Rapid Prototyping: created wireframes and prototypes (Invision, Sketch) for user testing and feedback.
- Rescued an underperforming workstream, successfully turned around in 7 weeks, resulting in an extension of the contract.
Led design workstream (UI, UX and service design) to create enterprise digital products enabling the decarbonisation of the GB grid by 2025.
- Developed design frameworks and tools to enable a flexible and scalable 10+ year product development roadmap that delivers a streamlined and intuitive user experience.
- Used Design Thinking methods to create personas, identify user needs and pain points, develop user journeys
- Rapid Prototyping: created wireframes and prototypes (Invision, Sketch) for user testing and feedback.
- Rescued an underperforming workstream, successfully turned around in 7 weeks, resulting in an extension of the contract.
Design thinking, Design process, Experience design, User-centered design, User experience design, Service Design, Facilitating workshop, User research, User journey, Wireframing, Prototyping, Rapid Prototyping, InVision Prototyping, User testing, Product development, Product Design, Design reseach, User stories, Business processes, Business Analysis, Business Consultant, Agile project management, Design sprint, Design Management, Scrum, Renewable energy, Climate and energy, Energy, Sustainability
2020 - 2021
project
Project Lead & Workshop Facilitator, Honda Research Europe
IBM.
IBM.
Client: Honda Research Europe
Assembled a multidisciplinary team to explore future Electric Vehicle charging propositions. Designed a repeatable human-centred product & service innovation framework, detailed business models, and a scalable roadmap to 2030.
- Independently solutioned, priced and signed a profitable new contract (£100k+)
- Delivered on time and in budget with 10/10 net promotor scores
- Fostered deep client relationships securing follow-on work
- Effectively managed budgets, commercials and client approval processes
Assembled a multidisciplinary team to explore future Electric Vehicle charging propositions. Designed a repeatable human-centred product & service innovation framework, detailed business models, and a scalable roadmap to 2030.
- Independently solutioned, priced and signed a profitable new contract (£100k+)
- Delivered on time and in budget with 10/10 net promotor scores
- Fostered deep client relationships securing follow-on work
- Effectively managed budgets, commercials and client approval processes
Design thinking, Workshop facilitator, Innovation, Business Modeling, Renewable energy, Energy Policy, Sustainability, Value proposition design, Service Design, User-centered design, Customer experience, Experience design, User research, User journey, Agile project management, Senior project manager, Business Case, Business strategy, Business Models, Qualitative research, Qualitative analysis, Market research, Innovation Management, Digital innovation, Strategic Innovation, Innovation projects, Innovation processes, Climate and energy
2018 - 2020
project
Go-To-Market Strategist
IBM.
Biz Dev strategist in IBM Go-To-Market team: managed campaigns and events, improved client NPS by 110%, led bids and proposals totalling $52m (marketing & e-commerce related), organised account planning & large deals activities.
Campaign development, Copywriting, Market research, Sales development, B2B Sales, Strategic Innovation, Innovation Management, Innovation, Strategy, Campaign Management, Business development, Facilitating workshop, Workshop facilitator, Facilitating workshops, Bid management, E-commerce, Marketing, Project Management, Digital Strategy, Go-to-market strategy
2019 - 2019
project
Innovation Consultant, Ford of Europe
IBM.
Client: Ford of Europe
Strategist in a multi-disciplinary innovation incubator that rapidly ideate, design, prototype and test new business ideas (cost reduction or investment opportunities); built multiple business cases for scaling Minimum Viable Products (MVPs)
Strategist in a multi-disciplinary innovation incubator that rapidly ideate, design, prototype and test new business ideas (cost reduction or investment opportunities); built multiple business cases for scaling Minimum Viable Products (MVPs)
Innovation, Innovation processes, Innovation Management, Strategic Innovation, Innovation projects, Digital transformation, Strategy and business development, Rapid Prototyping, Design sprint, Workshop facilitator, Business Case, Strategy, User research, User Experience, User journey, Design thinking, User-centered design, Wireframing, Product development, Stakeholder Management, Process Optimization, Business Optimization, Business strategy, Business development, Business transformation, Change management
2018 - 2019
project
Business Analyst, BMW UK Ltd
IBM.
Client: BMW UK Ltd.
BA on a programme to deliver a new bespoke ordering system enabling BMW's corporate digital transformation strategies. Acted as a bridge between IT and business. Conducted interviews, created new process maps, and worked closely with different stakeholders to capture requirements.
BA on a programme to deliver a new bespoke ordering system enabling BMW's corporate digital transformation strategies. Acted as a bridge between IT and business. Conducted interviews, created new process maps, and worked closely with different stakeholders to capture requirements.
Business Analysis, Process Mapping, Process Optimization, Business Process Management, Reporting, Business Optimization, Enterprise Systems, Agile methodologies, Agile project management, User stories, Digital Strategy, Digital transformation, Business transformation
2018 - 2018
project
Scale & Business Change Lead, Air BP
IBM.
Client: Air BP
Scaled 6 global digital products (Salesforce) from MVPs replacing bespoke legacy systems. Led business change, engagement and user adoption strategies, delivered corporation-wide communications and training of 100+ client users.
Scaled 6 global digital products (Salesforce) from MVPs replacing bespoke legacy systems. Led business change, engagement and user adoption strategies, delivered corporation-wide communications and training of 100+ client users.
Business Change Management, Product training, Training and Training Documentation, Digital communication, Communication strategy, Communication Design, Agile methodologies, Agile development
2017 - 2018
project
Chief of Staff to IBM VP
IBM.
Chief of Staff to IBM Global Executive & VP, advised on the running of the largest IBM global accounts in 2018 (2000+ people). Brought strong organisation & governance across a global portfolio, led campaigns, cadence, account planning & reporting activities, as well as supporting a large deal ($200m).
Executive assistance, Stakeholder Management, Account management, Governance, Account planning, Reporting, Portfolio Management, Business strategy, Digital Strategy, Digital transformation, Business transformation, Agile transformation, Allbound Pipeline Management, Bid management
2016 - 2017
project
Commercial & Operations Analyst, BP
IBM.
Client: BP
Analyst responsible for solutioning, pricing and processing all contracts signed between IBM and client (£80m+ annually). Improved risk management processes converting at-risk cost into revenue by 75%. Managed an offshore team of 4.
Analyst responsible for solutioning, pricing and processing all contracts signed between IBM and client (£80m+ annually). Improved risk management processes converting at-risk cost into revenue by 75%. Managed an offshore team of 4.
IT Commercial Management, Operations Management, Governance, IT governance, Reporting, Risk Management, Optimization and development of processes, Process Optimization, Business Process Management, Business processes, Process design, Process development, Process Mapping, Workflow and process optimization, Data Analysis
My education
2021
-
2022
London Metropolitan University
Diploma, AMUSF Traditional & Modern Upholstery
Diploma, AMUSF Traditional & Modern Upholstery
2015
Parsons (New School), NY, US
Summer School, Fashion Design
Summer School, Fashion Design
2013
-
2016
University of Warwick, UK
BSc, Mathematics, Operational Research, Statistics, Economics
BSc, Mathematics, Operational Research, Statistics, Economics
- Specialised in data analysis, statistical modelling, economics.
- Basic knowledge of behavioural economics, mathematical analysis, linear algebra, stochastic processes and constraint optimisation, tools used include: R, Stata & LaTeX.
- Especially enjoyed international trade, statistical modelling, and my dissertation project.
Dissertation (Research in Applied Economics): investigating the significance of private education premium on intergenerational mobility in the UK, using the 1958 longitudinal study (NCDS) data.
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