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jobs
Laila MSA
,
, United Kingdom
Experience
Skills
I'm offering
Markets
United States
United Kingdom
Language
My experience
2019 - ?
job
Head of Marketing
Sheikh Jaber Al Ahmed Cultural Centre.
● Currently handling all marketing related communication and campaigns for JACC
● Set and implemented marketing campaigns for JACC events such as Teatro alla
Scala's Kuwait debut with Giselle, Ahmad Al Shaiba, the play New Jibla, Without a
Microphone performances including Jahida Wehbe, Khalid Al Sheikh and Abdul Aziz
Al Surei's play The Price
● Directed and oversaw all internal and external artwork and communications
● Worked on and partook in the first European performance of JACC's Orchestra and Choir in Vienna, Austria
● Wrote scripts and copy for internal and external marketing communications
● Partook in archiving and revamping JACC's social media channels and official website
● Set and implemented marketing campaigns for JACC events such as Teatro alla
Scala's Kuwait debut with Giselle, Ahmad Al Shaiba, the play New Jibla, Without a
Microphone performances including Jahida Wehbe, Khalid Al Sheikh and Abdul Aziz
Al Surei's play The Price
● Directed and oversaw all internal and external artwork and communications
● Worked on and partook in the first European performance of JACC's Orchestra and Choir in Vienna, Austria
● Wrote scripts and copy for internal and external marketing communications
● Partook in archiving and revamping JACC's social media channels and official website
Marketing, Social Media, Artwork, Scala, Website, Social
2018 - 2019
job
Associate Creative Director
Impact & Echo.
Handled all creative work for the following accounts: Gulf Bank, Chevrolet, Ford,
Cadillac, Fantasy World, Kout Foods, EQUATE, Costa Coffee, Slim Chickens,
Alghanim Industries - Corporate Communications; KDD and INJAZ.
Cadillac, Fantasy World, Kout Foods, EQUATE, Costa Coffee, Slim Chickens,
Alghanim Industries - Corporate Communications; KDD and INJAZ.
Slim
2011 - 2011
internship
Intern
TVCs for Wataniya Mobile Plans.
● Created and designed the organization's 2005 annual report
● Restructured and enhanced the organization's 4-panel event display board
● Aided in the preparation and enhancement of the organization's website pre-launch
● Organized email lists and patients' photographs
● Created graphics for the monthly newsletter
● Restructured and enhanced the organization's 4-panel event display board
● Aided in the preparation and enhancement of the organization's website pre-launch
● Organized email lists and patients' photographs
● Created graphics for the monthly newsletter
Event, Website, Internal
2008 - 2009
job
Exhibition Manager & Head of Advertising Department
Kuwait International Fair.
● Managed the 9th annual Travel World Expo
● Provided creative direction for all media advertisements and public releases
● Assisted management with Arabic/English translations and proofreading
● Revamped and managed KIF's website
● Provided creative direction for all media advertisements and public releases
● Assisted management with Arabic/English translations and proofreading
● Revamped and managed KIF's website
Advertising, Creative direction, Proofreading, Management, Website, Direction, Manager
2007 - 2008
job
Copywriter
J. Walter Thompson.
Kuwait
● Worked on Al-Sirhan Shoes, Lite-Bites and Nestle
● Worked on campaigns for NBK, Zain, TII (The International Investor), Selektpoints,
Krispy Kreme, Alam Al Sayarat magazine, Khazan, CGC (Combined Group Contracting), Exxon-Mobil, Taiba Hospital and Al-Seef Hospital.
● Wrote press releases, proofread and translated English and Arabic text for NBK,
Agility, Arab Open University, ERA Real Estate, Fornetti Pastries, KFIC, Zain, Zain
Atheer, Taiba Hospital and Al-Seef Hospital.
● Created radio commercials for NBK, Fauchon, Sakura, Nokhiza, Crowne Plaza Hotel
and Holiday Inn
● Created TVCs for NBK, Zain, Zain Atheer, CGC, Lion Bar (Cadbury) and the Ministry
of Interior.
● Worked on a campaign for PETA (People for the Ethical Treatment of Animals). The
campaign (two directions for print; one TVC) were proposed and accepted to run by
PETA's headquarters in New York.
● Handled all of NBK's press related advertisements
Awards:
● Worked on Al-Sirhan Shoes, Lite-Bites and Nestle
● Worked on campaigns for NBK, Zain, TII (The International Investor), Selektpoints,
Krispy Kreme, Alam Al Sayarat magazine, Khazan, CGC (Combined Group Contracting), Exxon-Mobil, Taiba Hospital and Al-Seef Hospital.
● Wrote press releases, proofread and translated English and Arabic text for NBK,
Agility, Arab Open University, ERA Real Estate, Fornetti Pastries, KFIC, Zain, Zain
Atheer, Taiba Hospital and Al-Seef Hospital.
● Created radio commercials for NBK, Fauchon, Sakura, Nokhiza, Crowne Plaza Hotel
and Holiday Inn
● Created TVCs for NBK, Zain, Zain Atheer, CGC, Lion Bar (Cadbury) and the Ministry
of Interior.
● Worked on a campaign for PETA (People for the Ethical Treatment of Animals). The
campaign (two directions for print; one TVC) were proposed and accepted to run by
PETA's headquarters in New York.
● Handled all of NBK's press related advertisements
Awards:
Copywriter, Print, Radio, Interior, International, Campaign
2004 - 2005
internship
Intern, Bates-Pan-Gulf
WPP Group subsidiary.
Sharq, Kuwait
● Helped define a target market for a new account through primary research
● Collected and calculated advertising space in newspapers
● Brainstormed ideas with agency heads for a new account
● Aided in the preparation and enhancement of PowerPoint presentations
● Helped define a target market for a new account through primary research
● Collected and calculated advertising space in newspapers
● Brainstormed ideas with agency heads for a new account
● Aided in the preparation and enhancement of PowerPoint presentations
Advertising, Powerpoint, Research, Internal
My education
Marquette University
Bachelors, Advertising (Minor in Studio Art)
Bachelors, Advertising (Minor in Studio Art)
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