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jobs
Digital and Website Project Manager
S Haider
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
10 years across the digital marketing sphere with 6 years in project management
Agile certified however for most of my clients and projects I've had to adapt to hybrid methodologies, which I actually don't mind - I learn more.
Website development is my favourite side of digital whether it's as a PM or down in the CMS trenches of a build
Agile certified however for most of my clients and projects I've had to adapt to hybrid methodologies, which I actually don't mind - I learn more.
Website development is my favourite side of digital whether it's as a PM or down in the CMS trenches of a build
Markets
United States
United Kingdom
Language
English
Fluently
Available
My experience
2021 - 2021
freelance
Digital Consultant (Freelance)
Sage.
● Leading web strategy for Sage's existing websites.
● Lead project planning and progress tracking of Sage.com projects across multiple markets, business functions and cross-functional teams, co-ordinating inputs and delivery ensuring the project is delivered on time in full.
● Conduct senior executive stakeholder engagement to project sponsor level during Sage.com projects, through adaptive, concise content and communication of high-level benefits and major risks.
● Application of project management methodologies (PRINCE2 and Agile), assessing the appropriate method having evaluated project conditions including but not limited to project goals, risks and resource.
● Contribute to the delivery of a successful transformation of Sage's web experience.
● Partnering with web content management, product marketing, CX, brand, IT and more, to ensure seamless web experience delivery.
● Lead project planning and progress tracking of Sage.com projects across multiple markets, business functions and cross-functional teams, co-ordinating inputs and delivery ensuring the project is delivered on time in full.
● Conduct senior executive stakeholder engagement to project sponsor level during Sage.com projects, through adaptive, concise content and communication of high-level benefits and major risks.
● Application of project management methodologies (PRINCE2 and Agile), assessing the appropriate method having evaluated project conditions including but not limited to project goals, risks and resource.
● Contribute to the delivery of a successful transformation of Sage's web experience.
● Partnering with web content management, product marketing, CX, brand, IT and more, to ensure seamless web experience delivery.
Marketing, Project Management, Web content, Prince2, Websites, Content Management, Agile, Management, Content, It, Transformation, Web, CX
2021 - 2021
freelance
Snr Delivery Manager (Freelance)
Cheil Ltd.
(Samsung)
● Leading communication between Samsung and internal/offshore teams across Europe
● Engage in key projects for eRetail and samsung.com to ensure deliverables are tracked and progressed
● Responsible for project revenue management and reporting
● Participate in creating project proposals by preparing of project budgets and related materials
● Gather and confirm requirements from client at the project initiation stage for briefing
● Turn clients' requirements into a detailed scope of work
● Be accountable and responsible for the end to end process for your project deliverables
● Identify and ensure that the appropriate resources are assigned to your projects
● Assist the central team managers and clients by providing project status and advice
● Work with the teams with detailed briefs
● Leading communication between Samsung and internal/offshore teams across Europe
● Engage in key projects for eRetail and samsung.com to ensure deliverables are tracked and progressed
● Responsible for project revenue management and reporting
● Participate in creating project proposals by preparing of project budgets and related materials
● Gather and confirm requirements from client at the project initiation stage for briefing
● Turn clients' requirements into a detailed scope of work
● Be accountable and responsible for the end to end process for your project deliverables
● Identify and ensure that the appropriate resources are assigned to your projects
● Assist the central team managers and clients by providing project status and advice
● Work with the teams with detailed briefs
Management, Offshore, Manager
2021 - 2021
job
Project Manager
Entain (GVC Group).
Ensure delivery of both creative projects and BAU for marketing campaigns, ensuring they
are executed to the highest standards across a variety of channels
• Assist the Global Head of Delivery in the development of best practice processes and ways of working in both the creative and marketing team
• Receiving and interpreting briefs from the client, updating and interpreting it and coordinating the necessary approvals.
• Resourcing and casting the correct members of the team against the briefs in collaboration
with key stakeholders within the agency.
• Ensure detailed project, implementation or actions plans are created for each project as
appropriate.
• Ensure risks and issues are being recorded, monitored and proactively managed to minimise
disruption to successful delivery.
• Ensure the appropriate and relevant level of testing is in place for all projects.
• Chair and own weekly status meetings with both the clients and key agency stakeholders
are executed to the highest standards across a variety of channels
• Assist the Global Head of Delivery in the development of best practice processes and ways of working in both the creative and marketing team
• Receiving and interpreting briefs from the client, updating and interpreting it and coordinating the necessary approvals.
• Resourcing and casting the correct members of the team against the briefs in collaboration
with key stakeholders within the agency.
• Ensure detailed project, implementation or actions plans are created for each project as
appropriate.
• Ensure risks and issues are being recorded, monitored and proactively managed to minimise
disruption to successful delivery.
• Ensure the appropriate and relevant level of testing is in place for all projects.
• Chair and own weekly status meetings with both the clients and key agency stakeholders
Marketing, Project Manager, Casting, Implementation, It, Testing, Development, Processes, Manager
2020 - 2021
temp
Digital Project Manager
Office of National Statistics.
(CRAFT, Google Analytics, Looker, JIRA, Kanban)
4 direct reports (UK)
• Interim inheritance of the Census web development project to ensure the campaign website is delivered on time and to the business objectives
• Work with third party agencies and business channels to ensure everything in scope is delivered on the website
• Ensure business channels feed into all digital sprints and production plans
• Content and asset production to ensure the information architecture of the suite is produced to engagement criteria's
• Ensure all GDS compliance approvals and procedures are adhered
• Build and deliver on the new gov accessibility requirements on the live site and new campaign site
4 direct reports (UK)
• Interim inheritance of the Census web development project to ensure the campaign website is delivered on time and to the business objectives
• Work with third party agencies and business channels to ensure everything in scope is delivered on the website
• Ensure business channels feed into all digital sprints and production plans
• Content and asset production to ensure the information architecture of the suite is produced to engagement criteria's
• Ensure all GDS compliance approvals and procedures are adhered
• Build and deliver on the new gov accessibility requirements on the live site and new campaign site
Information Architecture, Manager, Interim, Campaign, Production, Web, Accessibility, Google, Development, Google analytics, Content, Website, Compliance, Analytics, Architecture, Kanban, Jira, Project Manager
2020 - 2020
temp
Digital Project Manager
Nido Student Accommodation.
(Wordpress, Salesforce, StarRez, Google Analytics, Basecamp, Agile)
6 direct reports (UK and EU)
• Delivered a scalable, multilingual, UX optimised website to drive engagement and revenue
• Advice on digital strategy and solutions, for the new website while inheriting the equity and integrity of the live site.
• Managed the build and implementation of the platform integration, including StarRez, Salesforce, and Wordpress upgrade and server re-builds.
• Managed the design and development agency to ensure all scope requirements were met and delivered within budget and timelines
• Build and prepare content matrix for the marketing resources to ensure optimised content is delivered within scope and on time
• Work with designers for the build and implementation of interactive floorplans integrated into the website booking platform
• Ensure all sprints and sprint demos are delivered by the agency and in house marketing team, ensuring all risk items are resolved
• Management and presentation of the project and product with stakeholders and investors
6 direct reports (UK and EU)
• Delivered a scalable, multilingual, UX optimised website to drive engagement and revenue
• Advice on digital strategy and solutions, for the new website while inheriting the equity and integrity of the live site.
• Managed the build and implementation of the platform integration, including StarRez, Salesforce, and Wordpress upgrade and server re-builds.
• Managed the design and development agency to ensure all scope requirements were met and delivered within budget and timelines
• Build and prepare content matrix for the marketing resources to ensure optimised content is delivered within scope and on time
• Work with designers for the build and implementation of interactive floorplans integrated into the website booking platform
• Ensure all sprints and sprint demos are delivered by the agency and in house marketing team, ensuring all risk items are resolved
• Management and presentation of the project and product with stakeholders and investors
Integration, Platform, Manager, Booking, Server, Google, Development, Implementation, Content, Website, Analytics, Marketing, Management, Salesforce, Agile, UX, Budget, Project Manager, Google analytics, Digital Strategy, Design, Wordpress
2019 - 2020
job
Digital Project Manager
Wellington Management.
(Adobe CMS, Campaign, Analytics, Marketo, Marketing Cloud, Salesforce, JIRA, Kanban, Agile)
6 direct reports (EU, US, India, Asia)
• Manage build and implementation of multiple workstreams across Global Digital to deliver on 2020 plans via Kanban, Jira and Confluence management.
• Developed process and strategy to implement Adobe Campaign for the UK marketing strategy as a beta project, to then develop a global strategy roll out for the use of the Campaigns platform.
• Project manage and plan the day to day tasks for agencies, developers and resources with risks and dependencies for projects across BAU, language integration, platform migration, budgets, campaign delivery, analytical enhancements across websites within digital best practice and inline with regulatory observations.
• Developed process and delivery of Adobe upgrade integrations across the UK and US entities
• Communicate and fire fight issues, dependencies and status reports across all stakeholders globally
• Establish new/enhanced process for developing projects in Agile, Scrum form with Jira/Confluence/Kanban capabilities to track across stakeholders and resources in a more efficient process manner
• Digital marketing strategy assistance for asset management fund campaigns for globally with a focus primarily on EMEA and APAC.
• Developed end to end process and cutover for Marketing Cloud migration to Marketo
• Manage Salesforce integration into Marketo and deliver on the end to end project planning and execution.
• Work with offshore vendors managing BAU tasks and build and deliver on process and progress plans with a constant eye on budgets, capacity and deliverables.
6 direct reports (EU, US, India, Asia)
• Manage build and implementation of multiple workstreams across Global Digital to deliver on 2020 plans via Kanban, Jira and Confluence management.
• Developed process and strategy to implement Adobe Campaign for the UK marketing strategy as a beta project, to then develop a global strategy roll out for the use of the Campaigns platform.
• Project manage and plan the day to day tasks for agencies, developers and resources with risks and dependencies for projects across BAU, language integration, platform migration, budgets, campaign delivery, analytical enhancements across websites within digital best practice and inline with regulatory observations.
• Developed process and delivery of Adobe upgrade integrations across the UK and US entities
• Communicate and fire fight issues, dependencies and status reports across all stakeholders globally
• Establish new/enhanced process for developing projects in Agile, Scrum form with Jira/Confluence/Kanban capabilities to track across stakeholders and resources in a more efficient process manner
• Digital marketing strategy assistance for asset management fund campaigns for globally with a focus primarily on EMEA and APAC.
• Developed end to end process and cutover for Marketing Cloud migration to Marketo
• Manage Salesforce integration into Marketo and deliver on the end to end project planning and execution.
• Work with offshore vendors managing BAU tasks and build and deliver on process and progress plans with a constant eye on budgets, capacity and deliverables.
Kanban, Platform, Manager, Asia, Campaign, Marketo, Regulatory, Adobe, Implementation, Digital Marketing Strategy, Offshore, Confluence, Analytics, Integration, Marketing, Asset Management, Management, Cloud, Salesforce, Agile, Websites, CMS, Jira, Scrum, Project Manager, MArketing Strategy, Digital Marketing
2018 - 2019
job
Digital Project Manager
Click and Invest, Investec Bank Plc.
(Adobe CMS, Campaign, Analytics, Wordpress, Marketo, Pardot, JIRA, Kanban, SCRUM, Agile)
7 direct reports (UK, EU, Australia, India)
● Work with Project Managers, Business Analysts, external agencies, and other stakeholders to coordinate and maintain a rolling delivery schedule for the website.
● Act as the voice for Marketing across the delivery, factoring in Marketing objectives.
● Developed the migration and cutover of the Wordpress to adobe CMS platform with process planning for Adobe Campaign implementation working cross team to include Marketing, Sales and IT for campaign parameters.
● Work closely with the internal UX/UI team to ensure that designs incorporate and factor in the impact of UX/UI functionality and features on the build. Delivering the best option based on the perceived commercial outcome.
● Ensure a high level of web performance and load time is achieved on delivery.
● Work across the UX and Marketing teams to ensure the most essential web elements are ready for Day 1.
● Leverage a phased approach as and when necessary. Prioritizing the most commercially driven and regulatory requirement pieces.
● Manage and incorporate Risk and Compliance as a key stakeholder.
● Manage Wealth Management Software migration and upgrades
● Day to day management of developer tasks teamed with research updates per sprint and delivery
● Lead focus group testing every top factor sprint demo delivery, refine and apply findings and integrate to plan via prioritization of budgets, timelines and stakeholder agreements
7 direct reports (UK, EU, Australia, India)
● Work with Project Managers, Business Analysts, external agencies, and other stakeholders to coordinate and maintain a rolling delivery schedule for the website.
● Act as the voice for Marketing across the delivery, factoring in Marketing objectives.
● Developed the migration and cutover of the Wordpress to adobe CMS platform with process planning for Adobe Campaign implementation working cross team to include Marketing, Sales and IT for campaign parameters.
● Work closely with the internal UX/UI team to ensure that designs incorporate and factor in the impact of UX/UI functionality and features on the build. Delivering the best option based on the perceived commercial outcome.
● Ensure a high level of web performance and load time is achieved on delivery.
● Work across the UX and Marketing teams to ensure the most essential web elements are ready for Day 1.
● Leverage a phased approach as and when necessary. Prioritizing the most commercially driven and regulatory requirement pieces.
● Manage and incorporate Risk and Compliance as a key stakeholder.
● Manage Wealth Management Software migration and upgrades
● Day to day management of developer tasks teamed with research updates per sprint and delivery
● Lead focus group testing every top factor sprint demo delivery, refine and apply findings and integrate to plan via prioritization of budgets, timelines and stakeholder agreements
Website, Platform, Manager, Focus group, Demo, Campaign, Web, Marketo, Software, Testing, Regulatory, Developer, Adobe, It, Implementation, Marketing, Compliance, Analytics, Sales, Kanban, Management, UI, Agile, UX, Research, CMS, Jira, Scrum, Project Manager, Wordpress
2018 - 2018
job
Digital Project Manager (Sitecore, Google Analytics, Marketo)
City and Guilds Group.
4 direct reports (UK)
● Effectively project managing the delivery of site development with an external digital agency within agreed timescale and budget.
● Ensure the website delivers on the business objectives to help build growth and drive income and customer engagement.
● Skype Business integration management and deployment across the business and managing Dev teams to deliver integration inline with budget and timelines
● Ensure digital communications plans are delivered to support marketing communications workstreams and campaigns.
● Video content creation and distribution on social media channels for knowledge and information pieces for client and business side.
● Social media strategy and design. Design and develop creative and engaging social media content and media to trigger conversion. Develop 6 month seasonal strategy with scope for reactive and proactive social media campaigns.
● Working with developers and designers to drive improvements to the web systems and functionality.
● Closely track the performance of the site through Google Analytics and Marketo, report to the business and identify evidence-based opportunities for improvements and development.
● Works closely across the City & Guilds Group with business functions, internal departments and suppliers, building effective relationships as a 'digital champion
● Effectively project managing the delivery of site development with an external digital agency within agreed timescale and budget.
● Ensure the website delivers on the business objectives to help build growth and drive income and customer engagement.
● Skype Business integration management and deployment across the business and managing Dev teams to deliver integration inline with budget and timelines
● Ensure digital communications plans are delivered to support marketing communications workstreams and campaigns.
● Video content creation and distribution on social media channels for knowledge and information pieces for client and business side.
● Social media strategy and design. Design and develop creative and engaging social media content and media to trigger conversion. Develop 6 month seasonal strategy with scope for reactive and proactive social media campaigns.
● Working with developers and designers to drive improvements to the web systems and functionality.
● Closely track the performance of the site through Google Analytics and Marketo, report to the business and identify evidence-based opportunities for improvements and development.
● Works closely across the City & Guilds Group with business functions, internal departments and suppliers, building effective relationships as a 'digital champion
Analytics, Customer, Manager, Social, Web, Marketo, Google, Development, Support, Growth, Content, Website, Sitecore, Marketing, Integration, Management, Deployment, Video, Budget, Video content, Project Manager, Content creation, Google analytics, Design, Social Media
2017 - 2018
job
Digital Project Manager
Digitas Health, Publicis Groupe.
2 direct reports (UK and EU)
Digital Marketing Programmatic Marketing Healthcare Pharmaceuticals Commercial Branding Advertising Media Trading Content Finance SCRUM Product Development and Marketing
● Actively seek opportunities for further account development.
● Propose, develop and execute marketing solutions across a variety of media channels, including SEM, display, social media, email, affiliate marketing and traditional marketing through strategic partnerships.
● Manage upwards - clients senior stakeholders with the presentation of strategies and solutions to key challenges within the healthcare industry in introducing new prescription drugs.
● Manage the implementation of the bid management tool and utilize the buying software to optimize media plans/budgets
● Media Scenario construction to illustrate media options to pilot markets as per local and global budgets
● Integrate emerging technologies into client recommendations.
● Serve as the day-to-day team leader to both agency team and to the client.
● Real time buying strategy and delivery for local markets
● Maintain financial performance and provide input where necessary to ensure objectives are met.
● Ensure work is completed within budget by project.
● Monitor fee performance to encourage/ensure account profitability.
● Prepare and present the account forecasts.
● Seek to optimize both the agency services and internal resources.
Digital Marketing Programmatic Marketing Healthcare Pharmaceuticals Commercial Branding Advertising Media Trading Content Finance SCRUM Product Development and Marketing
● Actively seek opportunities for further account development.
● Propose, develop and execute marketing solutions across a variety of media channels, including SEM, display, social media, email, affiliate marketing and traditional marketing through strategic partnerships.
● Manage upwards - clients senior stakeholders with the presentation of strategies and solutions to key challenges within the healthcare industry in introducing new prescription drugs.
● Manage the implementation of the bid management tool and utilize the buying software to optimize media plans/budgets
● Media Scenario construction to illustrate media options to pilot markets as per local and global budgets
● Integrate emerging technologies into client recommendations.
● Serve as the day-to-day team leader to both agency team and to the client.
● Real time buying strategy and delivery for local markets
● Maintain financial performance and provide input where necessary to ensure objectives are met.
● Ensure work is completed within budget by project.
● Monitor fee performance to encourage/ensure account profitability.
● Prepare and present the account forecasts.
● Seek to optimize both the agency services and internal resources.
SEM, SEM, Manager, Social, Affiliate marketing, Software, Development, Affiliate, Programmatic, Implementation, Bid management, Content, Marketing, Finance, Management, Budget, Product development, Scrum, Project Manager, Advertising, Branding, Social Media, Digital Marketing
2017 - 2017
job
Digital Project Manager
Thomson Reuters.
Product Marketing Web Development Brand Communications FinTech Strategy Software Delivery Software Refinement
(Adobe CMS, Campaign, Analytics, Marketo, Tableu, MailChimp, Agile)
9 direct reports (UK, US, ME, Asia)
● Lead Sprint reviews, sessions and task forces for Reuters Finance and Risk product progress
● Research upcoming consumer trends and update portal content for Reuters News and Media
● Work closely with Global PM's to ensure geographic guidelines and trends are adhered to
● Work with the broadcast agency to build content and delivery of video production for B2C and B2B clients as part of seasonal, campaign and "big story" releases.
● Develop, manage and execute strategy for Adobe CMS migration from Umbracco with the implementation of Omniture and Adobe Campaign for UK entity. Working with external parties to ensure parameters are addressed, tested and implemented
● Analyze the conversion metrics of video purchase, download and viewership and devise evolution of ongoing video content delivery accordingly with marketing and operations departments.
● Be an integrator between senior business stakeholders and the studio/development teams. Manage downwards with key take-aways from stakeholders and address and resolve any concerns or changes.
● Stakeholder management from updates/prioritizing to sign off procedures
● Managed the compliance and regulations relationship from end to end
● Sprint planning, refinement, demos and deliveries
● Learnings and improvements implementation across platform and app maintenance for software delivery
● Refining and tuning weekly project lifecycle, planning and implementation
(Adobe CMS, Campaign, Analytics, Marketo, Tableu, MailChimp, Agile)
9 direct reports (UK, US, ME, Asia)
● Lead Sprint reviews, sessions and task forces for Reuters Finance and Risk product progress
● Research upcoming consumer trends and update portal content for Reuters News and Media
● Work closely with Global PM's to ensure geographic guidelines and trends are adhered to
● Work with the broadcast agency to build content and delivery of video production for B2C and B2B clients as part of seasonal, campaign and "big story" releases.
● Develop, manage and execute strategy for Adobe CMS migration from Umbracco with the implementation of Omniture and Adobe Campaign for UK entity. Working with external parties to ensure parameters are addressed, tested and implemented
● Analyze the conversion metrics of video purchase, download and viewership and devise evolution of ongoing video content delivery accordingly with marketing and operations departments.
● Be an integrator between senior business stakeholders and the studio/development teams. Manage downwards with key take-aways from stakeholders and address and resolve any concerns or changes.
● Stakeholder management from updates/prioritizing to sign off procedures
● Managed the compliance and regulations relationship from end to end
● Sprint planning, refinement, demos and deliveries
● Learnings and improvements implementation across platform and app maintenance for software delivery
● Refining and tuning weekly project lifecycle, planning and implementation
App, Fintech, Implementation, Adobe, Development, Software, Marketo, Web, Production, Content, Campaign, Tuning, Asia, Portal, Manager, ME, Platform, Marketing, Compliance, Analytics, Finance, Management, Mailchimp, Stakeholder Management, Agile, Research, CMS, B2C, Video, Operations, Video content, B2B, Project Manager
2017 - 2017
job
Digital Project Manager
HCA Healthcare.
Advertising Business Development Agile Digital Migration Stakeholder Management Product Marketing
2 direct reports (UK)
● Planning and executing the decommissioning of the old digital estate (content, tech, legal, SEO)
● Planning and managing the update of consultant bio's/profiles for the new web platform putting in place operational processes to maintain quality
● Creating and streamlining processes for the deliverables from briefs, communication and approvals.
● Manage the migration of the CMS from AEM to Sitecore while consolidating and integrating any relevant protocols, processes and subjects to ensure a smooth transition with minimum backlog and ensuring all migrated assets are in constant adherence to medical and legal regulations.
● Assessing organizational readiness for changes to the business based on new systems/ways of working
● Presenting weekly updates to the board on the status of the new website, outcomes, concerns with the program to ensure deliverables coincide with the program launch date.
● Technical roadmap delivery and updates. Speaking with the CRM, data integration, medical environments and IT teams to ensure the consultant bios data sync is aligned with the data structure being built to ensure a feed through to the website
● Manage consultant relationships with Consultant Management teams to ensure updated data is provided in line with weekly reporting deadlines.
● Manage upwards and downwards between stakeholders and key teams in the deliverables, processes and challenges found throughout the change campaign while ensuring all areas are documented and updates/solutions are delivered weekly to all relevant members.
2 direct reports (UK)
● Planning and executing the decommissioning of the old digital estate (content, tech, legal, SEO)
● Planning and managing the update of consultant bio's/profiles for the new web platform putting in place operational processes to maintain quality
● Creating and streamlining processes for the deliverables from briefs, communication and approvals.
● Manage the migration of the CMS from AEM to Sitecore while consolidating and integrating any relevant protocols, processes and subjects to ensure a smooth transition with minimum backlog and ensuring all migrated assets are in constant adherence to medical and legal regulations.
● Assessing organizational readiness for changes to the business based on new systems/ways of working
● Presenting weekly updates to the board on the status of the new website, outcomes, concerns with the program to ensure deliverables coincide with the program launch date.
● Technical roadmap delivery and updates. Speaking with the CRM, data integration, medical environments and IT teams to ensure the consultant bios data sync is aligned with the data structure being built to ensure a feed through to the website
● Manage consultant relationships with Consultant Management teams to ensure updated data is provided in line with weekly reporting deadlines.
● Manage upwards and downwards between stakeholders and key teams in the deliverables, processes and challenges found throughout the change campaign while ensuring all areas are documented and updates/solutions are delivered weekly to all relevant members.
Sitecore, Platform, Manager, Processes, Campaign, Web, Development, It, Presenting, Content, Website, Marketing, Integration, Management, Stakeholder Management, Agile, CMS, CRM, Project Manager, Advertising, Seo, Business development
2016 - 2016
job
Digital Brand and Ecommerce Project Manager
L'Oréal UK and Ireland.
Retail Ecommerce Agile Rebranding Digital Migration Web Development Digital Advertising Stakeholder Management Content Development Strategy Product Marketing
2 direct reports (UK and EU)
● Define, develop and execute the e-Commerce and brand strategy and campaign calendar for in line with their marketing guidelines
● Deliver the new website and microsite for the B2B brand with ecommerce functionality
● Create website plan for content, online trading and eCommerce related EDM communications.
● Devise and execute the eRetailer strategy for the brand and support with content, e-merchandising strategy and EDM as required
● Manage and track all SEO and PPC activity for both B2C and B2B Digital Marketing
● Develop and implement digital marketing strategies in conjunction with Brand Marketing to optimize traffic to e-commerce site using various levers (media, blog, social, partnerships etc.)
● Track and measure the site and business performance to improve the KPIs (e.g. frequency, conversion, average order size) on all devices (web, mobile, tablet).
● Optimize site usability, on-line assortment, e-merchandising strategy: catalogue, promos, testing.
● Facilitate technology, tools and partners deployment to improve platforms and functionalities.
2 direct reports (UK and EU)
● Define, develop and execute the e-Commerce and brand strategy and campaign calendar for in line with their marketing guidelines
● Deliver the new website and microsite for the B2B brand with ecommerce functionality
● Create website plan for content, online trading and eCommerce related EDM communications.
● Devise and execute the eRetailer strategy for the brand and support with content, e-merchandising strategy and EDM as required
● Manage and track all SEO and PPC activity for both B2C and B2B Digital Marketing
● Develop and implement digital marketing strategies in conjunction with Brand Marketing to optimize traffic to e-commerce site using various levers (media, blog, social, partnerships etc.)
● Track and measure the site and business performance to improve the KPIs (e.g. frequency, conversion, average order size) on all devices (web, mobile, tablet).
● Optimize site usability, on-line assortment, e-merchandising strategy: catalogue, promos, testing.
● Facilitate technology, tools and partners deployment to improve platforms and functionalities.
Content Development, Manager, Social, Campaign, Web, Online, Development, Testing, Support, Usability & UX, Blog, Content, Website, Technology, Management, Marketing, E-commerce, Stakeholder Management, Usability, PPC, Agile, Deployment, B2C, Retail, Ecommerce, B2B, Project Manager, Advertising, Seo, Digital Marketing
2016 - 2016
job
Digital Project Manager
SQS Group Ltd.
Scrum Digital Marketing Digital Advertising Mobile Marketing Web Design Product Marketing
● Manage digital agency on deliverables for the new company website and the maintenance of the current website.
● Operate and action regular UAT testing for the new website.
● Engage and manage stakeholder reviews, approvals and feedback
● Audit and migrate current website content. (SharePoint, OpenText, SIteCore)
● Plan and develop customer journeys, wireframes and designs with the digital agency
● Develop and deliver content strategy for the new site, social media plan and the creation and implementation of the SEO strategy for content.
● Regular auditing of the design, content and strategy being delivered by all parties
● Applying Agile methodologies to aspect of the project where stakeholders agree it is required (customer journey)
● Presenting feedback, roadmaps, progress report to the board and the CEO bi-weekly.
● Ensuring mobile optimization is met for the website and mobile app.
● Manage digital agency on deliverables for the new company website and the maintenance of the current website.
● Operate and action regular UAT testing for the new website.
● Engage and manage stakeholder reviews, approvals and feedback
● Audit and migrate current website content. (SharePoint, OpenText, SIteCore)
● Plan and develop customer journeys, wireframes and designs with the digital agency
● Develop and deliver content strategy for the new site, social media plan and the creation and implementation of the SEO strategy for content.
● Regular auditing of the design, content and strategy being delivered by all parties
● Applying Agile methodologies to aspect of the project where stakeholders agree it is required (customer journey)
● Presenting feedback, roadmaps, progress report to the board and the CEO bi-weekly.
● Ensuring mobile optimization is met for the website and mobile app.
Website, Customer, Manager, Audit, Social, App, BEE, Web, Mobile marketing, Testing, Content strategy, Ceo, It, Implementation, Presenting, Content, Marketing, Sitecore, Agile methodologies, Wireframes, SharePoint, Agile, Web design, Audit, Scrum, Project Manager, Advertising, Seo, Design, Social Media, Digital Marketing
2016 - 2016
freelance
Marketing Consultant
The Athenaeum Hotel.
Project Management Stakeholder Management Digital Marketing Advertising and Media PR and Events
● Planned, develop and delivered strategies and initiatives for the Marketing Dept to meet the objectives of the new company website.
● Develop content strategy and content delivery for the new website
● Established and maintained appropriate systems for evaluating marketing activity and giving feedback to relevant areas of the business as agreed.
● Ensured The Athenaeum product and brand was developed in line with stakeholder review and budgets for the new website.
● Content design across the website with new tone of voice and social media focus delivering creative and converting traffic.
● Developed ideas and innovations for new product development and future brand development while ensuring all cross-selling opportunities were exploited and ROI statistics made available.
● Develop a Customer Relationship Management program.
● Managed 3rd parties and agencies (Website, Brand, Design, PR) for the delivery of the new website.
● C-ordinated all PR relationships on behalf of The Athenaeum in particular for the new website and refurbished hotel PR.
● Created and developed a customer segmentation program.
● Planned, develop and delivered strategies and initiatives for the Marketing Dept to meet the objectives of the new company website.
● Develop content strategy and content delivery for the new website
● Established and maintained appropriate systems for evaluating marketing activity and giving feedback to relevant areas of the business as agreed.
● Ensured The Athenaeum product and brand was developed in line with stakeholder review and budgets for the new website.
● Content design across the website with new tone of voice and social media focus delivering creative and converting traffic.
● Developed ideas and innovations for new product development and future brand development while ensuring all cross-selling opportunities were exploited and ROI statistics made available.
● Develop a Customer Relationship Management program.
● Managed 3rd parties and agencies (Website, Brand, Design, PR) for the delivery of the new website.
● C-ordinated all PR relationships on behalf of The Athenaeum in particular for the new website and refurbished hotel PR.
● Created and developed a customer segmentation program.
Management, Customer, Social, Development, Content design, Content strategy, Statistics, Content, Website, Pr, Relationship Management, Marketing, C, Stakeholder Management, ROI, Product development, Project Management, Advertising, Design, Social Media, Digital Marketing
2015 - 2016
job
Digital Project Manager
Skrill Ltd.
Agile Digital Marketing Digital Migration Web Development UAT Strategy Software Lead
● Managing the design concept, creation and delivery of the company's new website, including the migration and redesign of the old website.
● Working with various stakeholders to define, create and deliver content requirements, style and appearance of online campaigns ensuring consistency of approach across the website
● Managing external agency relationships for content and development
● Web Development assistance to the global group with regards group online activity, updates and requirements
● Regular reporting and analysis of key site statistics (visits, time spent on site, page views, conversions etc.) along with performance against stated metrics.
● Liaising with the marketing team and stakeholders to proactively suggest changes to the site resulting from company news and industry changes.
● Developing, managing and implementing the Skrill SEO strategy in conjunction with internal stakeholders and an external SEO agency.
● Developing and running a website testing/conversion rate optimization plan for the group marketing website.
● Stakeholder management for data software planning and phased deliverables
● Proposal and business case delivery for upgrade of software and app delivery to board members
● Refined and detailed delivery plan with budgets and resource allocation for current and future software development requirements
● Managing the design concept, creation and delivery of the company's new website, including the migration and redesign of the old website.
● Working with various stakeholders to define, create and deliver content requirements, style and appearance of online campaigns ensuring consistency of approach across the website
● Managing external agency relationships for content and development
● Web Development assistance to the global group with regards group online activity, updates and requirements
● Regular reporting and analysis of key site statistics (visits, time spent on site, page views, conversions etc.) along with performance against stated metrics.
● Liaising with the marketing team and stakeholders to proactively suggest changes to the site resulting from company news and industry changes.
● Developing, managing and implementing the Skrill SEO strategy in conjunction with internal stakeholders and an external SEO agency.
● Developing and running a website testing/conversion rate optimization plan for the group marketing website.
● Stakeholder management for data software planning and phased deliverables
● Proposal and business case delivery for upgrade of software and app delivery to board members
● Refined and detailed delivery plan with budgets and resource allocation for current and future software development requirements
Website, Manager, Redesign, App, Web, Online, Software, Development, Testing, Statistics, Content, Marketing, Business Case, Management, Stakeholder Management, Agile, Software development, Project Manager, Seo, Design, Digital Marketing
2015 - 2015
job
Digital Marketing Manager
Living Social UK.
Affiliates Digital Marketing PR and Events Business Analysis Content Development Business Analysis
● 2 direct reports
● Managing and growing the affiliate network (Affiliate Window). This includes affiliate relationships, negotiating commissions, exclusive deal set ups, affiliate days, sponsoring affiliates, management of all online marketing from LS to any affiliate to use on their digital platforms, affiliate transaction validations and all round affiliate reporting.
● Taking ownership of mobile marketing from the US and delivering a proposal to the Global CEO in July for mobile, app and traffic marketing within the UK.
● Taking ownership of the retargeting channel and working with Criteo to deliver a retargeting plan for Q2 to the UK CEO.
● Strategy and analysis of the digital performance of categories
● Working with internal teams and stakeholders to deliver precise and effective digital campaigns (promo codes, seasonal deals etc.)
● Working individual category teams to understand what sells online and how we can acquire more through digital sales channels.
● Creating a proposal for a B2B microsite and digital strategy.
● CMS management
● 2 direct reports
● Managing and growing the affiliate network (Affiliate Window). This includes affiliate relationships, negotiating commissions, exclusive deal set ups, affiliate days, sponsoring affiliates, management of all online marketing from LS to any affiliate to use on their digital platforms, affiliate transaction validations and all round affiliate reporting.
● Taking ownership of mobile marketing from the US and delivering a proposal to the Global CEO in July for mobile, app and traffic marketing within the UK.
● Taking ownership of the retargeting channel and working with Criteo to deliver a retargeting plan for Q2 to the UK CEO.
● Strategy and analysis of the digital performance of categories
● Working with internal teams and stakeholders to deliver precise and effective digital campaigns (promo codes, seasonal deals etc.)
● Working individual category teams to understand what sells online and how we can acquire more through digital sales channels.
● Creating a proposal for a B2B microsite and digital strategy.
● CMS management
Sales, Manager, App, Online, Mobile marketing, Development, Google retargeting, Ceo, Affiliate, Network, Content, Marketing, Pr, Management, Content Development, CMS, Business Analysis, Online Marketing, B2B, Digital Strategy, Digital Marketing
2014 - 2015
job
Digital Marketing Manager
National Car Parks.
Rebranding Digital Marketing Advertising and Media Web Development
● 2 direct reports (1 executive 1 assistant)
● Website management (Imaginet CMS)
● Building the organization's Social Media
● PPC campaign management including retargeting campaigns (Budget: £5000-£7000pm -Google AW, ad design, display ad circulation)
● SEO copy writing and website optimization/audit focusing on keywords (Budget: £2000-£2500pm Agency cost, circulation of PR, copy is written in house by me 80% of the time)
● Strategy and analysis of regional promotions and initiatives
● Email marketing - planning, writing, building and reporting of all email campaigns (Dotmailer)
● Q1 Marketing plan creation and implementation
● Weekly reporting to CEO focusing on KPIs, revenue, conversion and YoY for online bookings (Average weekly revenue £0.5m with 10k average bookings, average 8% conversion with approx 90k unique visitors)
● Creating proposal to integrate a streamlined customer journey on the website to reduce bounce rates and help increase conversion further.
● CMS Management
● 2 direct reports (1 executive 1 assistant)
● Website management (Imaginet CMS)
● Building the organization's Social Media
● PPC campaign management including retargeting campaigns (Budget: £5000-£7000pm -Google AW, ad design, display ad circulation)
● SEO copy writing and website optimization/audit focusing on keywords (Budget: £2000-£2500pm Agency cost, circulation of PR, copy is written in house by me 80% of the time)
● Strategy and analysis of regional promotions and initiatives
● Email marketing - planning, writing, building and reporting of all email campaigns (Dotmailer)
● Q1 Marketing plan creation and implementation
● Weekly reporting to CEO focusing on KPIs, revenue, conversion and YoY for online bookings (Average weekly revenue £0.5m with 10k average bookings, average 8% conversion with approx 90k unique visitors)
● Creating proposal to integrate a streamlined customer journey on the website to reduce bounce rates and help increase conversion further.
● CMS Management
Website, ME, Customer, Manager, Audit, Social, Campaign, Web, Online, Google, Development, Google retargeting, Ceo, Implementation, Marketing, Pr, Management, PPC, Audit, CMS, Email marketing, Budget, Writing, Advertising, Seo, Design, Social Media, Digital Marketing
2011 - 2014
job
European Online Marketing Manager
Millennium & Copthorne Hotels.
● 1 direct report, 1 sub report
● Website management (Adobe CQ4 and 5, Umbracco and Open CMS)
● Third party integration
● Statistical analysis (Adobe Omniture, Google Analytics, Synxis)
● Promotional design (Display ad and retargeting banners)
● Content management and promotional updates for 26 websites.
● Marketing strategy and implementation for 26 websites (improved bookings by overall 25% over 4 years, between 2012 and 2013 helped revenue increase to £8.6m from £5.3m)
● Email campaign design and delivery (SalesForce and MailChimp)
● Dreamweaver and Photoshop software skills (Intermediate to advance Adobe Creative suite skills)
● Affiliate program management (Improved conversion by 11% and increased rev by £0.5m py worked with Affiliate Window, LBi and Trade Doubler)
● Develop exclusive deals and promotions for third parties/affiliates
● Forecasting and monthly revenue/commission analysis
● Manage SEO, Social Media models and company blog (includes arranging outreach events for link building)
● Website management (Adobe CQ4 and 5, Umbracco and Open CMS)
● Third party integration
● Statistical analysis (Adobe Omniture, Google Analytics, Synxis)
● Promotional design (Display ad and retargeting banners)
● Content management and promotional updates for 26 websites.
● Marketing strategy and implementation for 26 websites (improved bookings by overall 25% over 4 years, between 2012 and 2013 helped revenue increase to £8.6m from £5.3m)
● Email campaign design and delivery (SalesForce and MailChimp)
● Dreamweaver and Photoshop software skills (Intermediate to advance Adobe Creative suite skills)
● Affiliate program management (Improved conversion by 11% and increased rev by £0.5m py worked with Affiliate Window, LBi and Trade Doubler)
● Develop exclusive deals and promotions for third parties/affiliates
● Forecasting and monthly revenue/commission analysis
● Manage SEO, Social Media models and company blog (includes arranging outreach events for link building)
Integration, Manager, Social, Campaign, Online, Software, Google, Google retargeting, Affiliate, Adobe, Implementation, Blog, Content, Website, Analytics, Marketing, Management, Program Management, Mailchimp, Salesforce, Content Management, Websites, CMS, Forecasting, Online Marketing, MArketing Strategy, Google analytics, Seo, Design, Social Media
2008 - 2010
job
E-Commerce Marketing Executive
DSG International.
● Direct marketing and eCRM.
● Analysing market and product data to recognize trends and forecasts
● Sales and retention
● Updating the email database
● Market research
● Promotional strategy assistance
● Advertising assistance
● Web content writing and upload,
● Analyzing SEO, PPC, email campaigns
● Analysing market and product data to recognize trends and forecasts
● Sales and retention
● Updating the email database
● Market research
● Promotional strategy assistance
● Advertising assistance
● Web content writing and upload,
● Analyzing SEO, PPC, email campaigns
Marketing, Seo, Advertising, Writing, Web content, Market research, Research, Database, PPC, E-commerce, Direct marketing, Sales, Content, Retention, Web
My education
University of Bedfordshire
MSc, Business Marketing
MSc, Business Marketing
?
-
2007
University of Bedfordshire
Bachelors, Business Studies 1
Bachelors, Business Studies 1
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