Anna McLaughlin , London, United Kingdom

Do you need content that is captivating and compelling?
Do you want to educate and inspire your audience?

I'm an experienced freelance writer with over 10 years of experience working with healthcare organisations, tech start-ups, creatives, journalists, commercial businesses and academic institutions.

I'm also an academic doctor with a PhD in Neuroscience and Psychology from King's College London. I've published multiple academic papers in prestigious neuroscience and psychiatry journals and a book chapter with Oxford University Press.

I've written over 100,000 words of content for lay audiences on topics spanning mental health, neuroscience, psychology, wellbeing, nutrition, fitness, sleep, love, productivity & behaviour change. Featured in the Financial Times for my consulting work.

As a writer, beyond producing high-quality and beautifully written content, I pride myself in:
- Intuitively articulating my client’s desired tone of voice and values throughout copy.
- Flexibly adjusting tone of voice, style, and vocabulary according to the target audience.
- Strategically optimising content according to SEO keywords and questions, considering rankings, difficulty, intent, audience segmentation, search trends and keyword opportunities.

I also consult for mental health, wellness and lifestyle medicine companies, helping them to develop their business and marketing strategies, identify a target audience, create digital marketing campaigns and carry out UX research. I'm fascinated by what drives people's behaviour, decisions, and desires and how this knowledge can be used for positive behaviour change, social justice and ethical marketing.

Please don't hesitate to get in touch if you would like to work together!