Diana Fayez Fawzy Youssef Hana , Cairo, Egypt

 A CIM Certified Senior Research Manager and accredited MR diploma holder from The University of Georgia with 11+ years of experience in strategic marketing and research

 An extensive work experience in market research: Well spent at four main integrated multinational companies under WPP group; TNS, Kantar Health, AMRB, and Millwardbrown in addition to Ipsos UU for a short duration & the current position at Infomineo for business research and brainshoring

 Diversified knowledge of research approaches and integration across different types of methodologies:
- Primary market research: Consolidating qualitative & quantitative methodologies for both B2C & B2B
- Secondary research: Leveraging international sources and local databases
- Business research: Integrating the outcome of consumer behavior, market trends and industry indicators and apply data triangulations to generate actionable insights

 Strategic planning and development: Throughout the years of my career path, cross-functional disciplines and practices have been developed for offering research and intelligence solutions to existing & new clients and help business leaders to develop innovative strategies for different sectors and brands through:
- Portfolio analysis: Assessing capabilities, performance and financial metrics against strategy and untapping market opportunities for different clients
- Research outcome utilization: Providing support and insight into significant organizational changes and identifying the required actions to drive and shape the strategic plans of the companies
- Collaboration across different business units: Developing on-going strategic planning process and long-term tactics and moderate the way forward across different stakeholders and decision makers

 A wide exposure in different geographical regions: Including Middle East, Levant and Sub-Saharan & North Africa covering UAE, KSA, Qatar, Kuwait, Lebanon, Egypt, Iraq, Iran, Pakistan, SA, Kenya, Ghana, Uganda, Nigeria, Senegal, Algeria, Morocco, & Tunisia

 An extensive diversification across multiple sectors for major clients and industries:
- Pharmaceutical products: Pfizer, Novartis, GSK, Merck Serono, Lilly, Acino, Boehringer Ingelheim, Servier, AstraZeneca, Novo Nordisk, Sanofi, and Bayer
- FMCGs: Coca Cola, Danone, Unilever, Givaudan, Minelo, Savola, Mondelez, Bel, Yoplait, & Lorenz
- Durable goods and retail sector: Chalhoub Group, L’Oréal, Landmark, Danfoss and Renault
- Consumer health products: Nutricia, Wyeth and Nestle
- Consultancy firms: BCG, Accenture, Ernest & Young and Control Risks
- Others: Media clients, governmental entities, sport clubs and corporate investment