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jobs
Raja Duraisamy
,
Sheffield, United Kingdom
Experience
Other titles
Skills
I'm offering
Highly experienced ecommerce consultant who has led brands and products to commercial success in a variety of ecommerce markets. Excellent reputation for expertise in Amazon Marketplace with over 8 years of successful experience with high-profile brands. Strong communication, organizational, and time management skills with a proven ability to target and reach high standards. EXPERTISE ● Advanced working experience with Amazon seller and vendor central, A+ Content, AMS and DSP. ● Proficient in amazon programs including FBA, SFP, PAN EU, Small and Light Program etc. ● Deep knowledge with lightning deals, Black Friday and Cyber Monday promotions. ● Worked with analytic tools SA360, Kenshoo and Pacvue.
Markets
United States
United Kingdom
Links for more
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Language
English
Fluently
My experience
2020 - ?
freelance
Senior Amazon Advertising Manager - Freelancer
Glen Dimplex.
● Implementation and ongoing maintenance of multiple Amazon Sponsored Ads campaigns for various brand product ranges, to drive brand growth, product rankings and impressions.
● Creation, optimisation, and management of Amazon campaigns.
● Summarised and detailed reporting of key campaign strategy, activity and optimisations
across all Amazon marketplaces
● Keyword research to identify high and low performing CTR keywords, keeping abreast of latest trends, both in and outside of the industry.
● Analyse competitor trends / offers and develop conquesting strategies where appropriate.
● Run and analyse weekly reports, lead weekly strategy reviews and create weekly client
update presentations.
● Managing 50,000+ SKUs and increased revenue within 3 months by 12% with the overall sales
around £6 million per annum.
● Creation, optimisation, and management of Amazon campaigns.
● Summarised and detailed reporting of key campaign strategy, activity and optimisations
across all Amazon marketplaces
● Keyword research to identify high and low performing CTR keywords, keeping abreast of latest trends, both in and outside of the industry.
● Analyse competitor trends / offers and develop conquesting strategies where appropriate.
● Run and analyse weekly reports, lead weekly strategy reviews and create weekly client
update presentations.
● Managing 50,000+ SKUs and increased revenue within 3 months by 12% with the overall sales
around £6 million per annum.
Advertising, Research, Optimization, ADS, Management, Sales, KEYWORD RESEARCH, Implementation, Growth, Amazon, Campaign, Performing, Manager
2019 - 2020
freelance
PPC Account Manager - Freelancer
iProspect.
Participate in forming effective paid search strategies on search platforms like Google,
Amazon and Criteo.
● Launch and optimize various PPC campaigns and involved in keyword selection and audience targeting.
● Manage, review, and perform daily account responsibilities associated with Google AdWords, AMS
and other search platforms.
● Working knowledge of analytic tools Google analytics, SA360, Kenshoo and Pacvue.
● Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality
score and other important account metrics.
● Provide recommendations and execute strategies for keyword opportunities, campaign structuring,
targeting, display network, and other facets of paid search in accordance with client goals.
● Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
Amazon and Criteo.
● Launch and optimize various PPC campaigns and involved in keyword selection and audience targeting.
● Manage, review, and perform daily account responsibilities associated with Google AdWords, AMS
and other search platforms.
● Working knowledge of analytic tools Google analytics, SA360, Kenshoo and Pacvue.
● Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality
score and other important account metrics.
● Provide recommendations and execute strategies for keyword opportunities, campaign structuring,
targeting, display network, and other facets of paid search in accordance with client goals.
● Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
Marketing, Google analytics, Google adwords, Budget, Account Manager, PPC, Adwords, Analytics, Search marketing, Network, Amazon, Google, Search, Campaign, Manager
2019 - 2019
freelance
Digital Marketing Strategist - Freelancer
Mediamonks.
Supporting the overall site experience across a range of devices, balancing a fresh
merchandising approach with development priorities.
● Ensure the solutions impact the client's business in the best possible way.
● Expanding upon the brand's strategy, working with the client team to develop the digital strategy,
● Identifying what needs to be achieved and providing directions for how to achieve it.
● Manage and review amazon merchandise presentation to ensure the imagery, copy, site
placement and promotional tags are accurate and meet brand standards.
● Evaluate amazon presence of the client's brand and submit the auditing report with suggestions to improve the performance.
● Continuous product presentation improvements including short, long descriptions, key features,
photography, and restrictions.
● Responsible for reviewing preview site and pushing live products online.
● Build amazon product detail page that emphasizes the product story-telling.
merchandising approach with development priorities.
● Ensure the solutions impact the client's business in the best possible way.
● Expanding upon the brand's strategy, working with the client team to develop the digital strategy,
● Identifying what needs to be achieved and providing directions for how to achieve it.
● Manage and review amazon merchandise presentation to ensure the imagery, copy, site
placement and promotional tags are accurate and meet brand standards.
● Evaluate amazon presence of the client's brand and submit the auditing report with suggestions to improve the performance.
● Continuous product presentation improvements including short, long descriptions, key features,
photography, and restrictions.
● Responsible for reviewing preview site and pushing live products online.
● Build amazon product detail page that emphasizes the product story-telling.
Marketing, Digital Marketing, Digital Strategy, Photography, It, Amazon, Detail, Development, Online
2012 - 2019
job
Ecommerce Manager
Spring Retail Ltd.
● Increase annual revenue with over £10 million within 6 years and worked with more than 80,000+ SKUs.
● Responsible for achieving profitable sales growth in alignment with annual sales plan
goals/objectives.
● Introduced cost effective web technology to improve the efficiency of ecommerce transactions.
● Responsible for the tactical, daily execution of the business to include merchandising objectives,
operational optimization, catalog maintenance, content, budget adherence, and building customer
relationships.
● Works collaboratively with Demand Planning to provide ongoing customer forecasts.
● Continuously maximize the return on trade and marketing investments.
● Developed a team to manage amazon marketplaces for EMEA and AMER regions and trained 5 country
managers to achieve the performance.
● Maintained relationships with drop ship vendors through online support, order entry and order
fulfillment to include eBay and Amazon order preferred processing.
● Experience with amazon, eBay and 10 other channels, handling day to day activities to improve sales
and resolving any technical issues on those sites.
● Regularly reviewed competitive amazon sellers in terms of product range, marketing initiatives
including functionality and customer offerings.
● Products defining, pricing, promotions and merchandising for the segment to optimize
revenue/conversion.
● Product assortment and positioning, pricing, competitive analysis, forecasting and inventory
management.
● P&L and portfolio management.
● Strong analytical skills and experience with web metrics, analytics tools to derive insights and measure success.
● Closely monitor account dynamics and trends, including analyzing key data (page views, conversion, etc.), conducting virtual audits, and staying informed on the latest macro ecommerce trends.
● Responsible for achieving profitable sales growth in alignment with annual sales plan
goals/objectives.
● Introduced cost effective web technology to improve the efficiency of ecommerce transactions.
● Responsible for the tactical, daily execution of the business to include merchandising objectives,
operational optimization, catalog maintenance, content, budget adherence, and building customer
relationships.
● Works collaboratively with Demand Planning to provide ongoing customer forecasts.
● Continuously maximize the return on trade and marketing investments.
● Developed a team to manage amazon marketplaces for EMEA and AMER regions and trained 5 country
managers to achieve the performance.
● Maintained relationships with drop ship vendors through online support, order entry and order
fulfillment to include eBay and Amazon order preferred processing.
● Experience with amazon, eBay and 10 other channels, handling day to day activities to improve sales
and resolving any technical issues on those sites.
● Regularly reviewed competitive amazon sellers in terms of product range, marketing initiatives
including functionality and customer offerings.
● Products defining, pricing, promotions and merchandising for the segment to optimize
revenue/conversion.
● Product assortment and positioning, pricing, competitive analysis, forecasting and inventory
management.
● P&L and portfolio management.
● Strong analytical skills and experience with web metrics, analytics tools to derive insights and measure success.
● Closely monitor account dynamics and trends, including analyzing key data (page views, conversion, etc.), conducting virtual audits, and staying informed on the latest macro ecommerce trends.
Growth, Transactions, Manager, Customer, Processing, Web, Online, Ebay, Support, Amazon, Marketing, Content, Online support, Technology, Analytics, Sales, Management, Forecasting, Budget, Ecommerce
My education
?
-
2011
Middlesex University
MSc, Computer and network security
MSc, Computer and network security
?
-
2010
Cambrian College
N/a, Software engineering technology
N/a, Software engineering technology
?
-
2010
AASC
Bachelors, Computer Applications
Bachelors, Computer Applications
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