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Data and Analytics Manager
Onur Şanlı
,
Drayton Park, United Kingdom
Experience
Other titles
Skills
I'm offering
Hi,
I’m an experienced digital marketing and e-commerce professional with 15 years of background in various business industries such as e-retailer, classified, start-up, telecom, banking, and cosmetics. I'm open to working as a contractor, temp, or part-time.
I have a history of working with the Working Marketing Team and with the Ecom & Digital Manager.
My Specialities are;
• Pay Per Click (PPC) – Search, Shopping, Retargeting, Social, Marketplace and Display Advertising
• Search Engine Optimisation (SEO) – Onsite, Offsite, Technical, Link Building, and Competitor Analysis
• Website Development – Conversion Rate Optimisation (CRO), User Experience (UX), and Merchandising
• Partnerships – Affiliate Marketing, Strategic Alliances, and Influencer Activity
• Commercial and Communications – Analytics, Tag Manager, Budgets, Reporting, Reviews, Email, Personalization and SMS (CRM)
I’m an experienced digital marketing and e-commerce professional with 15 years of background in various business industries such as e-retailer, classified, start-up, telecom, banking, and cosmetics. I'm open to working as a contractor, temp, or part-time.
I have a history of working with the Working Marketing Team and with the Ecom & Digital Manager.
My Specialities are;
• Pay Per Click (PPC) – Search, Shopping, Retargeting, Social, Marketplace and Display Advertising
• Search Engine Optimisation (SEO) – Onsite, Offsite, Technical, Link Building, and Competitor Analysis
• Website Development – Conversion Rate Optimisation (CRO), User Experience (UX), and Merchandising
• Partnerships – Affiliate Marketing, Strategic Alliances, and Influencer Activity
• Commercial and Communications – Analytics, Tag Manager, Budgets, Reporting, Reviews, Email, Personalization and SMS (CRM)
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2022 - 2023
job
Digital Analytics Consultant
Edit.
Data Analyses & Insight Management
GA4 Implementation
Tealeaf Implementation
BigQuery
Adobe Analytics Consultation
GA4 Implementation
Tealeaf Implementation
BigQuery
Adobe Analytics Consultation
Google analytics, Google tag manager, Adobe Experience Manager
2020 - 2021
job
E-Commerce and Analytics Lead
Avon Cosmetics.
Lead e-commerce for Avon focusing on driving the roadmap and enabling the organization with e-commerce capability for both B2C (retail and owned channel) and B2B (Representative's). Focus on:
-Sales & P&L Management,
-Strategy
-User Journey
-Test and Learn
-PPC management (agency management)
- On site personalization
-SEO Management
B2C Online Shop
- Responsible for e-commerce management to create the best possible experience to drive business, NPS and sales E2E (from awareness to checkout and delivery)
B2B e-commerce
- Responsible for digital management to create the best possible experience to drive business
-Sales & P&L Management,
-Strategy
-User Journey
-Test and Learn
-PPC management (agency management)
- On site personalization
-SEO Management
B2C Online Shop
- Responsible for e-commerce management to create the best possible experience to drive business, NPS and sales E2E (from awareness to checkout and delivery)
B2B e-commerce
- Responsible for digital management to create the best possible experience to drive business
Seo, B2B, Retail, B2C, PPC, E-commerce, Management, User journey, Sales, Analytics, Test, Online
2017 - 2019
job
Senior Digital Analyst
unknown.
o Analyze & interpret digital performance data based on web, app performances, PPC and SEO performances
o Contribute to the development and maintenance of reports, dashboards
o Manage multiple analytics systems from digital sources translating complex technical information into meaningful results.
o Provide training for internal employees on the usage of Web Analytics tools and best practices if required
o Predictive segmentation & Personalization Across Channels
o Implementation of A / B and multivariate testing (hypothesis formulation, development of test plans, facility, quality assurance, result interpretation, recommendations for action)
o Development of measurement and tracking concepts, set-up of analytic tools (e.g. Adobe Analytics, Google Analytics),
implementation (e.g. GTM, DTM) and testing
o Contribute to the development and maintenance of reports, dashboards
o Manage multiple analytics systems from digital sources translating complex technical information into meaningful results.
o Provide training for internal employees on the usage of Web Analytics tools and best practices if required
o Predictive segmentation & Personalization Across Channels
o Implementation of A / B and multivariate testing (hypothesis formulation, development of test plans, facility, quality assurance, result interpretation, recommendations for action)
o Development of measurement and tracking concepts, set-up of analytic tools (e.g. Adobe Analytics, Google Analytics),
implementation (e.g. GTM, DTM) and testing
Analyst, Formulation, UP, App, Web, Google, Development, Adobe analytics, Testing, Seo, Adobe, Implementation, Quality Assurance, Test, Analytics, Training, PPC, Google analytics
2014 - 2017
job
Digital Analyst
unknown.
1
o Drive the collection and reporting of key performance digital data using Site Catalyst (Omniture), Tableau, Micro strategy,
Google Analytics, Firebase and 3rd parties reporting tools for both Customer and Representatives platforms
o Development of KPIs, UX analysis, conversion optimization, personalization, and cross-device tracking
o Improve web page layout and conversions using A/B testing, heat map, and other page monitoring tools. Track and analyze
mobile analytics for mobile app projects.
o Evaluate digital performance channels (e.g. emails, web push, on-site actions, social media) and create actionable insights by
tracking and tagging the actions
o Implementation of Digital Analytics projects for web and mobile platforms
o Development of measurement and tracking concepts, set-up of analytic tools (e.g. Adobe Analytics, Google Analytics),
implementation (e.g. GTM, DTM) and testing
o Drive the collection and reporting of key performance digital data using Site Catalyst (Omniture), Tableau, Micro strategy,
Google Analytics, Firebase and 3rd parties reporting tools for both Customer and Representatives platforms
o Development of KPIs, UX analysis, conversion optimization, personalization, and cross-device tracking
o Improve web page layout and conversions using A/B testing, heat map, and other page monitoring tools. Track and analyze
mobile analytics for mobile app projects.
o Evaluate digital performance channels (e.g. emails, web push, on-site actions, social media) and create actionable insights by
tracking and tagging the actions
o Implementation of Digital Analytics projects for web and mobile platforms
o Development of measurement and tracking concepts, set-up of analytic tools (e.g. Adobe Analytics, Google Analytics),
implementation (e.g. GTM, DTM) and testing
Conversion optimization, UP, Customer, Social, App, Web, Google, Development, Adobe analytics, Testing, Monitoring, Social Media, Analyst, Adobe, Implementation, Digital analytics, Analytics, Tableau, Firebase, UX, Google analytics, Layout
2012 - 2013
job
Digital Marketing and Analysis Specialist (Marketing Dept)
hepsiburada.com.
o Create effective email marketing campaigns and establish related KPI's
o Develop comprehensive reports about digital marketing activities
o Lead mobile app management in terms of budget and content management
o Support lead management on mobile and web environments
o Develop comprehensive reports about digital marketing activities
o Lead mobile app management in terms of budget and content management
o Support lead management on mobile and web environments
Marketing, Digital Marketing, Budget, Email marketing, Content Management, Management, Content, Support, KPI, Web, App, Lead Management
2011 - 2012
job
Customer Experience Management Specialist
Turkcell Global Bilgi.
(Marketing Dept)
o Workflow Configuration and process of Turkcell Product/service/tariff and campaign to put into service
o Follow up and finalized the existing customer performances for more effectiveness of operational process
o Monitors the results of process structures and measures the impact of improvements
o Workflow Configuration and process of Turkcell Product/service/tariff and campaign to put into service
o Follow up and finalized the existing customer performances for more effectiveness of operational process
o Monitors the results of process structures and measures the impact of improvements
Marketing, Customer experience, Management, Workflow, Service, Campaign, Customer, UP
2010 - 2011
job
Customer Relationship Management & Business Intelligence Specialist
sahibinden.com.
(Marketing Dept)
o Lead business analysis efforts supporting CRM. Define requirements related to CRM change requests and implement changes
based on best-practices.
o Customizing and enhancing CRM applications, leveraging experience with built-in admin, reporting, and development tools.
o Work with IT development resources to integrate CRM with other applications using available APIs.
o Support user requests to import data into CRM from various sources, following established assignment tools. enhance import
tools as needed.
o Develop and maintain documentation regarding CRM systems configuration, application workflow, and business rules.
o Maintain e-mail and SMS marketing activities
o Maintain Customer experience management activities
o Lead business analysis efforts supporting CRM. Define requirements related to CRM change requests and implement changes
based on best-practices.
o Customizing and enhancing CRM applications, leveraging experience with built-in admin, reporting, and development tools.
o Work with IT development resources to integrate CRM with other applications using available APIs.
o Support user requests to import data into CRM from various sources, following established assignment tools. enhance import
tools as needed.
o Develop and maintain documentation regarding CRM systems configuration, application workflow, and business rules.
o Maintain e-mail and SMS marketing activities
o Maintain Customer experience management activities
Marketing, Business Intelligence, CRM, Business Analysis, Customer experience, Management, Relationship Management, Workflow, It, Support, Development, Customer
2007 - 2010
job
Customer Management Specialist (Marketing Dept)
Millennium Bank.
o Customer Data Analysis & Customer Segmentation
o Customer data quality optimization and to obtain compliance between data in different systems
o Supporting developing product package and services to increase market penetration and loyalty
o Analyzing customer related processes and assist in workflow development.
o Marketing and Customer campaigns Evaluation
o Preparation of Sector and Business Sales reports to Executive Management
o Customer data quality optimization and to obtain compliance between data in different systems
o Supporting developing product package and services to increase market penetration and loyalty
o Analyzing customer related processes and assist in workflow development.
o Marketing and Customer campaigns Evaluation
o Preparation of Sector and Business Sales reports to Executive Management
Marketing, Data Analysis, Management, Sales, Workflow, Data quality, Compliance, Development, Processes, Customer
2004 - 2004
internship
Internship - Akaretler Branch
Yapı Kredi Bank.
Internship
My education
2007
-
2008
University Of Halic
Masters, Management Information Systems
Masters, Management Information Systems
2001
-
2005
University Of Halic
Bachelors, Business Administration
Bachelors, Business Administration
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