Google Ads Consultant
Matthew Freedman
,
Cockfosters, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
Links for more
Language
Available
My experience
campaigns to reach targets with a spend of $300,000 per month
I took sales through YouTube Ads from 3 a month to over 100 Reduced Google Search Cost per Sale by 50%
Used PowerBI to analysis results of activity to optimise
Other activities included optmising bid strategies,
creating audiences from remarketing to custom interests & requested edits of YouTube creatives
table booking service where I had full management of Search campaigns for the UK market
Reduced spend on this mature account by 6% whilst
retaining the same level of Bookings Revenue
AB tested bid strategies from Google Ads to Search 360
Automated processes using Google Ads Scripts
therefore allowing a higher level of adtext customisation
Using bespoke ad text and sitelinks on high value
keywords was able to increase Revenue through them
My restructure of Melia Hotels’ UK search activity led Melia Hotels to move all Search activity to our Agency
Continued to build out Google Ads campaigns for new hotel assets for Melia Hotels
PPC Manager for CrossCountry Trains and SpaSeekers
Also worked on Maplin, Derby House and Euromaster
My education
2 Modules, Maths
BSc, Geography
Matthew's reviews
Matthew joined our team for 3 months to help out with the workload across a wide variety of clients. During these three months he completed audits for all the key client accounts & completed the follow up actions. As a result, the performance improved significantly, leading to the highest revenue week ever over Black Friday.
Matthew is also very good at using automation within accounts. He has written multiple scripts that have saved us a lot of time, whilst improving the account hygiene. Matthew always jumped in when needed, helped us sort out the tracking for some of the clients and even joined a handful of client calls, for which he got great feedback.
Working with Matthew has been very easy in straight forward. With little direction he is able to identify areas that can do with improving and is always happy to implement his recommendations in a timely manner.
The whole team loved working with him and we had a great time meeting up in person for Secret Santa. Would definitely recommend reaching out to him if you’re in need of a hand on any of your PPC accounts.
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