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Senior
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Market research and consumer insights specialist for FMCG and Entertainment
Luiza Fortuna
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced market research professional across FMCG & Music industries. I enjoy multi-country analysis and finding opportunities for brands to enter new territories.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
German
Good
English
Fluently
Spanish
Good
Portuguese
Fluently
Available
My experience
2021 - ?
job
Insights & Business Intelligence Manager
Superstruct Entertainment.
Market research, Quantitative analysis, Google Data studio, Powerpoint, Excel, Microsoft Teams, Sponsorship
2017 - 2021
job
Global Consumer Insights Director
Kantar Europanel.
(before: Global Account Manager, Senior Insights Executive)
Heading a portfolio of 15 global accounts in the FMCG industry, leading research projects, managing
client relationships and coordinating a team of analysts & remote staff to consistently meet deadlines.
• Design, lead and present strategic research projects for top tier clients such as Ferrero and PepsiCo to better understand consumer purchasing behaviour at a global and regional level.
• Analyse consumer purchase tracking and survey data as well as collaborate with other agencies
(GfK, IRI, Kantar Insights, Nielsen) to answer client questions focused on category performance,
consumer segmentation, white spaces, evaluation of NPD and portfolio optimisation.
• Flagship project: Quantified the ROI of PepsiCo's UEFA Champions League sponsorship in terms
of penetration gains, sales uplift and brand awareness utilising surveys on panellists crossed with actual purchasing behaviour data in the UK and Russia. Approach has since been scaled
across more territories and originated a new source of revenue for the client services' team.
• Proven track of exceeding sales target (over 18% in 2019) by promoting advanced analytics and identifying opportunities for up-sell
• Founder & Head of the Inclusion & Diversity Committee, running company-wide workshops on
unconscious bias and initiatives that increased employee satisfaction by 16%.
Heading a portfolio of 15 global accounts in the FMCG industry, leading research projects, managing
client relationships and coordinating a team of analysts & remote staff to consistently meet deadlines.
• Design, lead and present strategic research projects for top tier clients such as Ferrero and PepsiCo to better understand consumer purchasing behaviour at a global and regional level.
• Analyse consumer purchase tracking and survey data as well as collaborate with other agencies
(GfK, IRI, Kantar Insights, Nielsen) to answer client questions focused on category performance,
consumer segmentation, white spaces, evaluation of NPD and portfolio optimisation.
• Flagship project: Quantified the ROI of PepsiCo's UEFA Champions League sponsorship in terms
of penetration gains, sales uplift and brand awareness utilising surveys on panellists crossed with actual purchasing behaviour data in the UK and Russia. Approach has since been scaled
across more territories and originated a new source of revenue for the client services' team.
• Proven track of exceeding sales target (over 18% in 2019) by promoting advanced analytics and identifying opportunities for up-sell
• Founder & Head of the Inclusion & Diversity Committee, running company-wide workshops on
unconscious bias and initiatives that increased employee satisfaction by 16%.
Design, Research, Account Manager, ROI, Optimization, Sales, Analytics, Npd, FMCG, Workshops, Surveys, Advanced Analytics, Sponsorship, UP, Manager, Founder
2015 - 2016
job
Senior Business Development Executive
GfK Custom Research.
Designed custom solutions, prospected new clients and managed projects from inception to completion.
• Architected bespoke approaches and pitch materials utilising GfK's quantitative and qualitative
solutions, such as: syndicated retail panels, audience measurement, focus groups, mystery
shopper, POS eye tracking and heatmap. Generated over £400k in new business sales.
• Managed projects focused on retail insights, analysing retail performance metrics against client
targets and delivering results to senior stakeholders.
• Flagship project: designed a custom, nation-wide 500+ drugstore panel for Sanofi Aventis in collaboration with Statistics, Field, IT and Rewards teams. Organized store recruitment, trained
50+ field staff, created Tableau dashboards, presented campaign results to senior stakeholders.
• Granted mentorship program for high performance employees.
• Architected bespoke approaches and pitch materials utilising GfK's quantitative and qualitative
solutions, such as: syndicated retail panels, audience measurement, focus groups, mystery
shopper, POS eye tracking and heatmap. Generated over £400k in new business sales.
• Managed projects focused on retail insights, analysing retail performance metrics against client
targets and delivering results to senior stakeholders.
• Flagship project: designed a custom, nation-wide 500+ drugstore panel for Sanofi Aventis in collaboration with Statistics, Field, IT and Rewards teams. Organized store recruitment, trained
50+ field staff, created Tableau dashboards, presented campaign results to senior stakeholders.
• Granted mentorship program for high performance employees.
Business development, Retail, Tableau, Sales, Recruitment, Statistics, Pos, It, Development, Mentorship, Campaign
2013 - 2015
job
Junior Analyst
Kantar Worldpanel.
(before: Client Services Intern)
Used strong analytical skills to support senior team members and manage own portfolio of accounts.
• Led client service duties for Natura's body care department, increasing client satisfaction by 67%
after one year in the position.
• Flagship project: secondment scheme working on the relaunch of Natura's premium line.
Identified opportunities to engage target audience by understanding the customer journey and recommending the adoption of an omnichannel strategy.
SIDE PROJECT
HMEMDE Management - General Assistant & Analytics
Music and talent management company. Focused on artist management, reporting and social media
analytics.
Used strong analytical skills to support senior team members and manage own portfolio of accounts.
• Led client service duties for Natura's body care department, increasing client satisfaction by 67%
after one year in the position.
• Flagship project: secondment scheme working on the relaunch of Natura's premium line.
Identified opportunities to engage target audience by understanding the customer journey and recommending the adoption of an omnichannel strategy.
SIDE PROJECT
HMEMDE Management - General Assistant & Analytics
Music and talent management company. Focused on artist management, reporting and social media
analytics.
Social Media, Management, Analytics, Service, Support, Analyst, Omnichannel, Music, Social, Customer, LED, Internal
My education
2011
-
2014
n/a
Bachelors, International Affairs, Marketing & Business (Minor in International Trade)
Bachelors, International Affairs, Marketing & Business (Minor in International Trade)
?
-
2020
Code Academy
N/a, N/a
N/a, N/a
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