$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Marketing & Events Expert
Amy Newton-Alexakis
,
Bubbenhall, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a highly motivated individual with a strong work ethic and interpersonal skills. I have experience of working in both large multinational companies, as well as SME’s. I have created and managed the marketing strategy and plan for a business, by using the relevant marketing analytics to aid decision making. I am able to work under pressure, meeting deadlines/objectives set within agreed budgets. I'm an excellent communicator with the ability to liaise with all levels within a business and its customers.
I have experience of delivering end-to-end marketing campaigns using the following marketing channels; website, magazine, social media, content marketing, email and direct mail.
I work with businesses on any of their marketing and events needs, including:
• Commercial marketing strategy and planning
• Marketing across all channels
• Event management
• Data analysis
• Project management
• Market research
I have the Chartered Institute of Marketing Diploma in Professional Marketing and as a result, I am accredited with ACIM status – currently working towards being a Chartered Marketer.
I have experience of delivering end-to-end marketing campaigns using the following marketing channels; website, magazine, social media, content marketing, email and direct mail.
I work with businesses on any of their marketing and events needs, including:
• Commercial marketing strategy and planning
• Marketing across all channels
• Event management
• Data analysis
• Project management
• Market research
I have the Chartered Institute of Marketing Diploma in Professional Marketing and as a result, I am accredited with ACIM status – currently working towards being a Chartered Marketer.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2020
job
Marketing & Business Manager
44 Communications Ltd.
I reported directly to the business owner, and my achievements were as follows:
• Developed a marketing and sales strategy for the business along with producing the necessary analytics to ensure success.
• I implemented that strategy by researching customer requirements, identifying communication programmes and designing the appropriate marketing tools and methods of distribution, i.e. the web, social media, sales, direct mail, event management, customer contact programme. Highlights were:
* Social media traffic to website improved by over 25%
* Direct traffic to the website were up by over 15%
* Referrals to the website improved by 15%
* Facebook engagements were up over 3%
• On an ongoing basis, I used the data from Google Analytics, Facebook Analytics, Twitter Analytics and LinkedIn Insights to enable me to report on weekly basis to aid business decisions. These reports were produced using Excel and summarised weekly in Word. I presented these results weekly in management meetings.
• I managed the sponsorship relationship between 44 Communications and the Institute of Internal Communication (IoIC).
• To engage the business in the marketing programmes, I liaised with the appropriate parties to ensure the campaigns were successful. I did this via 1:1 meetings, presenting regularly to ensure everyone was engaged in the process.
• I developed a programme of communication regarding the outputs of the marketing programme. This included the results of, the retention plan, new customer programme and also making suggestions to develop the strategy further based on those results. Thus, enhancing plans and programmes to meet objectives.
• A key part of my role was to engage all aspects of social media, including LinkedIn, Facebook and Twitter for the business.
• I created a new website, along with the business owner and partners, and used Google Analytics to measure the progress and continuously improve performance.
• I created and oversaw the digital content management for website and social media,
e.g. blogs, case studies, resources - and ensured all content was SEO compliant.
• I was responsible for all marketing materials produced, including brochures, credential documents and show reels.
• Each time a project completed, I was responsible for implementing and delivery of the client survey process along with analysing the results.
• I would also continually conduct ongoing research on competitors, prospects and clients.
• On an ongoing basis I organised and managed all corporate events.
• Developed a marketing and sales strategy for the business along with producing the necessary analytics to ensure success.
• I implemented that strategy by researching customer requirements, identifying communication programmes and designing the appropriate marketing tools and methods of distribution, i.e. the web, social media, sales, direct mail, event management, customer contact programme. Highlights were:
* Social media traffic to website improved by over 25%
* Direct traffic to the website were up by over 15%
* Referrals to the website improved by 15%
* Facebook engagements were up over 3%
• On an ongoing basis, I used the data from Google Analytics, Facebook Analytics, Twitter Analytics and LinkedIn Insights to enable me to report on weekly basis to aid business decisions. These reports were produced using Excel and summarised weekly in Word. I presented these results weekly in management meetings.
• I managed the sponsorship relationship between 44 Communications and the Institute of Internal Communication (IoIC).
• To engage the business in the marketing programmes, I liaised with the appropriate parties to ensure the campaigns were successful. I did this via 1:1 meetings, presenting regularly to ensure everyone was engaged in the process.
• I developed a programme of communication regarding the outputs of the marketing programme. This included the results of, the retention plan, new customer programme and also making suggestions to develop the strategy further based on those results. Thus, enhancing plans and programmes to meet objectives.
• A key part of my role was to engage all aspects of social media, including LinkedIn, Facebook and Twitter for the business.
• I created a new website, along with the business owner and partners, and used Google Analytics to measure the progress and continuously improve performance.
• I created and oversaw the digital content management for website and social media,
e.g. blogs, case studies, resources - and ensured all content was SEO compliant.
• I was responsible for all marketing materials produced, including brochures, credential documents and show reels.
• Each time a project completed, I was responsible for implementing and delivery of the client survey process along with analysing the results.
• I would also continually conduct ongoing research on competitors, prospects and clients.
• On an ongoing basis I organised and managed all corporate events.
Analytics, Manager, UP, ME, Customer, Social, Web, Google, Sponsorship, Retention, Presenting, Twitter, Content, Website, Blogs, Marketing, Sales, Event, Linkedin, Management, Word, Facebook, Marketing and sales, Corporate events, Content Management, Research, Google analytics, Seo, Excel, Social Media
2013 - 2018
job
Dogs Trust Volunteer
Voluntary Work.
2013 - 2017
job
National Charity & Events Manager
The Works Stores Ltd.
• This role meant that I considered the business strategy and created appropriate event and charitable strategies.
• I prepared marketing plans to support the business strategy.
• I undertook appropriate research and analysed results to identify areas of success and improvement.
• Monitoring of success within 400 stores, preparing reports and recommendation for greater success.
Charity:
• On an ongoing basis I developed the implementation programme for the selected charity to raise funds for them across the business.
• I excelled in fundraising for the partnership by beating the £100,000 target set for the first year by £50,000.
• I was responsible for managing the partnership on an ongoing basis directly between The Works and Cancer Research UK.
• I managed, liaised and worked alongside a team of 21 regional charity champions.
• Part of the programme meant I had to create events for fundraising.
• Creating incentives to encourage fundraising within The Works.
• This all meant it was essential that I created a communication programme to the business.
Events:
• Another part of my role was to create, develop, implement and market the conference programme throughout the organisation, including off-site meetings and team building events.
• I gathered feedback from each event and communicated them throughout the whole business.
• It was my responsibility to communicate initiatives and their results to the whole business.
• I prepared marketing plans to support the business strategy.
• I undertook appropriate research and analysed results to identify areas of success and improvement.
• Monitoring of success within 400 stores, preparing reports and recommendation for greater success.
Charity:
• On an ongoing basis I developed the implementation programme for the selected charity to raise funds for them across the business.
• I excelled in fundraising for the partnership by beating the £100,000 target set for the first year by £50,000.
• I was responsible for managing the partnership on an ongoing basis directly between The Works and Cancer Research UK.
• I managed, liaised and worked alongside a team of 21 regional charity champions.
• Part of the programme meant I had to create events for fundraising.
• Creating incentives to encourage fundraising within The Works.
• This all meant it was essential that I created a communication programme to the business.
Events:
• Another part of my role was to create, develop, implement and market the conference programme throughout the organisation, including off-site meetings and team building events.
• I gathered feedback from each event and communicated them throughout the whole business.
• It was my responsibility to communicate initiatives and their results to the whole business.
Marketing, Business strategy, Research, Fundraising, Event, Implementation, It, Support, Monitoring, Organization, Manager
2013 - 2016
job
Personal Assistant to the Chairman & CEO
The Works Stores Ltd.
• I personally helped manage key projects on behalf of the CEO and Directors.
• I was also responsible for taking management reports and analysing the outputs to aid them to make appropriate business decisions.
• My role meant that I liaised at all levels of the business to ensure buy-in to the business plan and strategies. This was done via corporate events such as conferences and management meetings. This equated to over 20 major events a year.
• I supported the Chairman with his personal and professional workload.
• I also supported the CEO in his daily work and priorities.
• A key responsibility for me was to manage the work load and logistics of the Chairman and CEO.
• I also had to liaise with suppliers, customers and all levels of staff throughout the business.
• I was also responsible for taking management reports and analysing the outputs to aid them to make appropriate business decisions.
• My role meant that I liaised at all levels of the business to ensure buy-in to the business plan and strategies. This was done via corporate events such as conferences and management meetings. This equated to over 20 major events a year.
• I supported the Chairman with his personal and professional workload.
• I also supported the CEO in his daily work and priorities.
• A key responsibility for me was to manage the work load and logistics of the Chairman and CEO.
• I also had to liaise with suppliers, customers and all levels of staff throughout the business.
Personal assistant, Corporate events, Management, Logistics, Ceo, ME
2012 - 2013
job
Personal Assistant to the Chief Financial Officer
Holland & Barrett International.
• I supported the CFO in his daily work and priorities.
• I took management reports and prepared the appropriate analytics to aid in business decisions.
• I worked on an ongoing basis on confidential key projects on behalf of the CFO.
• Organisation of key meetings for the CFO was also part of my role.
• I liaised with key suppliers, customers and all levels of staff throughout the business.
• Organising travel arrangements for the CFO and his teams were a key part of my role.
• I Managed the CFO's diary and his email, whilst also organising his daily workload.
• I took management reports and prepared the appropriate analytics to aid in business decisions.
• I worked on an ongoing basis on confidential key projects on behalf of the CFO.
• Organisation of key meetings for the CFO was also part of my role.
• I liaised with key suppliers, customers and all levels of staff throughout the business.
• Organising travel arrangements for the CFO and his teams were a key part of my role.
• I Managed the CFO's diary and his email, whilst also organising his daily workload.
Personal assistant, Management, Analytics, CFO, Chief financial officer, Organization
2007 - 2012
job
Personal Assistant to the Chief Operating Officer
Holland & Barrett International.
• I supported the COO in his daily work and priorities.
• I produced appropriate reports and provided an analysis of those reports to aid the COO in making business decisions.
• I was trusted and privileged to work on confidential key projects on behalf of the COO.
• I liaised with key suppliers, customers and all levels of staff throughout the business.
• I was responsible for the training and development of new staff within the Retail and Central Operation function.
• I created a complaint procedure and handled all customer complaints that were forwarded for the COO’s attention.
• I worked closely with the COO to develop PowerPoint presentations and speech notes for him whenever it was needed.
• I organised all key meetings for the COO.
• I was responsible for and managed the COO’s diary and email, whilst organising daily workload.
• I produced appropriate reports and provided an analysis of those reports to aid the COO in making business decisions.
• I was trusted and privileged to work on confidential key projects on behalf of the COO.
• I liaised with key suppliers, customers and all levels of staff throughout the business.
• I was responsible for the training and development of new staff within the Retail and Central Operation function.
• I created a complaint procedure and handled all customer complaints that were forwarded for the COO’s attention.
• I worked closely with the COO to develop PowerPoint presentations and speech notes for him whenever it was needed.
• I organised all key meetings for the COO.
• I was responsible for and managed the COO’s diary and email, whilst organising daily workload.
Powerpoint, Retail, Personal assistant, Training, It, Development, Customer
My education
2016
-
2017
Chartered Institute of Marketing
Level 6 Diploma (Degree Level), Professional Marketing
Level 6 Diploma (Degree Level), Professional Marketing
Amy's reviews
Amy has not received any reviews on Worksome.
Contact Amy Newton-Alexakis
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Amy directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark