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Expert
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2
jobs
Senior content designer
Sally Torode
,
Edinburgh, United Kingdom
Experience
Other titles
Skills
I'm offering
Over 15 years varied experience as a professional writer, editor and content strategist across the private and public sectors.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
(Remote
only)
Ireland
(Remote
only)
Lithuania
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Industries
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2022 - 2023
project
UK Home Office
Working on streamlining the asylum seeking service for UK Home Office.
Content creation, Web content, Creative content
2021 - 2022
freelance
Senior Content Designer
Department of International Trade / Digi2al.
Working as part of the Department of International Trade’s content team on new online services within the data services team.
Create content and perform content audits using the GOV.uk style guide.
Create and iterate content for end-to-end services that makes complex language and processes easy to understand.
Identify, manage and monitor relationships with stakeholders, using evidence to explain decisions made.
Balance competing priorities and work to deadlines.
Work with user researchers to understand users, identifying who they are and what their needs are based on evidence.
Translate user needs into proposed content design approaches or services.
Participate in and support programme and project assurance activities.
Shape tone of voice, writing in Plain English.
Contribute to DiT content community by participating in events and reviewing processes, tools and guidance.
Work within a multi-disciplinary team and attend daily ceremonies.
Content prototyping and working closely with interaction designers.
Create content and perform content audits using the GOV.uk style guide.
Create and iterate content for end-to-end services that makes complex language and processes easy to understand.
Identify, manage and monitor relationships with stakeholders, using evidence to explain decisions made.
Balance competing priorities and work to deadlines.
Work with user researchers to understand users, identifying who they are and what their needs are based on evidence.
Translate user needs into proposed content design approaches or services.
Participate in and support programme and project assurance activities.
Shape tone of voice, writing in Plain English.
Contribute to DiT content community by participating in events and reviewing processes, tools and guidance.
Work within a multi-disciplinary team and attend daily ceremonies.
Content prototyping and working closely with interaction designers.
Design, Prototyping, R, C, Content, Support, Community, International, Online, Guide, Processes
2020 - 2021
project
Lead copywriter
Working on web and email campaigns in the energy industry.
Copywriting, Copy editing
2020 - 2021
freelance
Lead Content Designer
Capita / Department of International Trade.
Working as lead content designer within Capita's Government Services division on Grantis, a new online funding service, for the Department of International Trade.
Create content using the GOV.uk style guide.
Define content guidelines, style guides and best practice.
Work collaboratively, supportively and flexibly as part of a multi-disciplinary agile delivery team, focused on achieving delivery and successful outcomes.
Define user needs and write UX content that supports them. This includes microcopy, error messages, menu items and instructions.
Choosing the right content type for the service – for example, infographics, video, or audio.
Advise designers and developers on content requirements.
Work with user researchers to analyse data.
Constantly test and iterate to improve content for users.
Support the development and implementation of user-centered approaches to new governance models and digital design standards.
Shape tone of voice, writing in Plain English.
Create content using the GOV.uk style guide.
Define content guidelines, style guides and best practice.
Work collaboratively, supportively and flexibly as part of a multi-disciplinary agile delivery team, focused on achieving delivery and successful outcomes.
Define user needs and write UX content that supports them. This includes microcopy, error messages, menu items and instructions.
Choosing the right content type for the service – for example, infographics, video, or audio.
Advise designers and developers on content requirements.
Work with user researchers to analyse data.
Constantly test and iterate to improve content for users.
Support the development and implementation of user-centered approaches to new governance models and digital design standards.
Shape tone of voice, writing in Plain English.
Test, Guide, Online, International, Development, Support, Implementation, Content, Audio, Digital design, Service, Governance, C, R, Agile, UX, Design
2020 - 2020
freelance
Content Marketing Manager and Copywriter
Shell Energy.
Shell Energy July 2020 – October 2020 (Contract)
Shell Energy acquired Hudson Energy to be their B2B arm. The project involves complete rebranding and new copy across all assets.
Content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
Collaborate across functions and with design agencies to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.
Create all the new B2B content across website and communications.
Development of editorial governance so content is consistent with brand voice, style and tone.
Working closely with the Global Marketing Manager to align content objectives
Executive presentations on content approach and results.
Shell Energy acquired Hudson Energy to be their B2B arm. The project involves complete rebranding and new copy across all assets.
Content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
Collaborate across functions and with design agencies to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.
Create all the new B2B content across website and communications.
Development of editorial governance so content is consistent with brand voice, style and tone.
Working closely with the Global Marketing Manager to align content objectives
Executive presentations on content approach and results.
Marketing, Content marketing, Design, MArketing Strategy, B2B, Governance, Sales, Website, Content, Global Marketing, Retention, Development, Energy, Energy, Customer, Manager
2019 - 2020
freelance
Content Designer
The Scottish Parliament.
Create content using the GOV.uk style guide.
Create from scratch a new Scottish Parliament style guide for internal use.
Work collaboratively, supportively and flexibly as part of a multi-disciplinary agile delivery team, focused on achieving delivery and successful outcomes.
Work with the user researcher to deliver and communicate valuable insights from users and to run content testing on my own.
Review existing and legacy content and perform gap analysis on user feedback.
Develop quality content for the new website which focuses on top-tasks and services, based on user needs and which meets Plain English and readability standards.
Be an advocate for user-centred design, which reflects user behaviours, needs, and motivations.
Introduce best practice by creating and maintaining a copy deck used by designers and developers for releases.
Work with stakeholders to pair-write high quality user-focused content.
Choose the best format for displaying information to the user and proactively contribute new and innovative ideas.
Support the development and implementation of user-centred approaches to new governance models and Digital Design standards, as part of the overall delivery of the Parliament’s web and online roadmap programme.
Mentor and guide junior members of staff.
Use Sitecore to publish online content.
Create from scratch a new Scottish Parliament style guide for internal use.
Work collaboratively, supportively and flexibly as part of a multi-disciplinary agile delivery team, focused on achieving delivery and successful outcomes.
Work with the user researcher to deliver and communicate valuable insights from users and to run content testing on my own.
Review existing and legacy content and perform gap analysis on user feedback.
Develop quality content for the new website which focuses on top-tasks and services, based on user needs and which meets Plain English and readability standards.
Be an advocate for user-centred design, which reflects user behaviours, needs, and motivations.
Introduce best practice by creating and maintaining a copy deck used by designers and developers for releases.
Work with stakeholders to pair-write high quality user-focused content.
Choose the best format for displaying information to the user and proactively contribute new and innovative ideas.
Support the development and implementation of user-centred approaches to new governance models and Digital Design standards, as part of the overall delivery of the Parliament’s web and online roadmap programme.
Mentor and guide junior members of staff.
Use Sitecore to publish online content.
Design, Agile, R, Mentor, Governance, Researcher, Sitecore, Website, Content, Implementation, Support, Testing, Development, Online, Guide
2018 - 2019
freelance
Legal Document Writer
Scottish Widows.
Working on the Pensions Open Market Option Annuities programme, I transformed complex legal documents, such as pension policy schedules and provisions, into clear and engaging content using Plain English.
Work with legal, marketing, propositions and products stakeholders to make sure all information is correct and the right procedures are followed.
Review existing and legacy content and perform gap analysis on user feedback.
Migrate, edit and create improved content.
Use design skills to improve layouts and visuals.
Rigorously test and examine content with the aim of improving the customer journey.
Work with legal, marketing, propositions and products stakeholders to make sure all information is correct and the right procedures are followed.
Review existing and legacy content and perform gap analysis on user feedback.
Migrate, edit and create improved content.
Use design skills to improve layouts and visuals.
Rigorously test and examine content with the aim of improving the customer journey.
Marketing, Design, C, Test, Content, Pension, Customer
2017 - 2018
freelance
UX Writer
NatWest.
Write in a clear and engaging way using Plain English and in the correct tone of voice.
Create and maintain an up-to-date copy deck, used by designers and developers for releases.
Craft and develop the high-level content strategy that benefits the customer and aligns with the business objectives.
Work closely with stakeholders from all aspects of the business – from programme managers to legal, risk and compliance managers – ensuring the delivery of project activity.
Review existing and legacy content and perform gap analysis on user feedback.
Create communications for letters, emails and text messages for customers and staff.
Multi-channel engagement of website, branch, direct mail, email, mobile and social media.
Working to deadlines and iterating quickly based on user feedback.
Create and maintain an up-to-date copy deck, used by designers and developers for releases.
Craft and develop the high-level content strategy that benefits the customer and aligns with the business objectives.
Work closely with stakeholders from all aspects of the business – from programme managers to legal, risk and compliance managers – ensuring the delivery of project activity.
Review existing and legacy content and perform gap analysis on user feedback.
Create communications for letters, emails and text messages for customers and staff.
Multi-channel engagement of website, branch, direct mail, email, mobile and social media.
Working to deadlines and iterating quickly based on user feedback.
UX
My education
2007
-
2008
MA, Writing for Stage and Broadcast Media
2004
-
2007
BA, English
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