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Senior
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1
jobs
Consumer Technology - Digital Marketing Manager
Bilal Mughal
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A consumer technology marketing enthusiast with 10 years of experience spanning from retail training & physical store execution to managing successful digital flagship product launches with the largest e-commerce & omni-channel retailers. Excellent analytical skills to evaluate digital marketing performance in relation to ROI through sell-out. Positive can-do attitude to deliver on tasks & projects with strong attention to detail. An excellent communicator confident at developing strong and sustainable relationships with both internal and external stakeholders.
Markets
United Kingdom
Denmark
Industries
Language
English
Fluently
Available
My experience
2020 - ?
job
Product Marketing Manager
Digital Store UK/I.
- Contract
• Publish and analyse sales and marketing performance reports using analytical tools
• Track and manage a comprehensive marketing project calendar for the region
• Manage CRM program for UK/I including design, A/B testing, legal approval and post campaign analysis
• Closely working with various Affiliate partners to drive lower funnel marketing campaigns
• Design and coordinate digital paid demand generation campaigns (SEM, Display, Social, Affiliates)
• Align with Category teams to create promotional roadmaps for Surface and Microsoft 365
• Consolidate and share learnings and best practices throughout fiscal year with EMEA teams
• Publish and analyse sales and marketing performance reports using analytical tools
• Track and manage a comprehensive marketing project calendar for the region
• Manage CRM program for UK/I including design, A/B testing, legal approval and post campaign analysis
• Closely working with various Affiliate partners to drive lower funnel marketing campaigns
• Design and coordinate digital paid demand generation campaigns (SEM, Display, Social, Affiliates)
• Align with Category teams to create promotional roadmaps for Surface and Microsoft 365
• Consolidate and share learnings and best practices throughout fiscal year with EMEA teams
Marketing, Design, CRM, SEM, Sales, Marketing Performance, Affiliate, Testing, Campaign, Demand generation, Social, Manager, SEM
2018 - 2020
temp
Channel Marketing Manager
Samsung.
Contract
• Working on IM (Mobile, Tablet, Wearables) device launches and in-life promotions for key retailers
including Amazon, Argos & AO
• Managing full funnel online marketing campaigns with focus on digital content within the customer
journey, including scaling content learnings to other subsidiaries in the EU
• Managing quarterly/yearly budgets and strategies to ensure the best ROI is achieved
• Launched 4 Flagship Mobile devices with high YoY improvements for pre-orders in Sim-Free channels
• Collaboration with GTM and Brand marketing teams to ensure compliance with global guidelines
• Working on IM (Mobile, Tablet, Wearables) device launches and in-life promotions for key retailers
including Amazon, Argos & AO
• Managing full funnel online marketing campaigns with focus on digital content within the customer
journey, including scaling content learnings to other subsidiaries in the EU
• Managing quarterly/yearly budgets and strategies to ensure the best ROI is achieved
• Launched 4 Flagship Mobile devices with high YoY improvements for pre-orders in Sim-Free channels
• Collaboration with GTM and Brand marketing teams to ensure compliance with global guidelines
Marketing, Online marketing, ROI, Compliance, Content, Amazon, Online, Wearables, Customer, Manager
2017 - 2018
job
Trade Marketing Manager
Group (Very/Littlewoods), AO & Costco.
Managing marketing budgets for key retail accounts including Amazon, Argos, John Lewis, Shop Direct
Group (Very/Littlewoods), AO & Costco
• Designed and created online brand stores for Amazon, Argos and John Lewis
• Collaborating with Microsoft & Intel on co-op marketing initiatives to help grow the PC category
• Working with various creative agencies to execute ATL/BTL campaigns
• Engagement with EMEA teams to work on special projects/initiatives
Group (Very/Littlewoods), AO & Costco
• Designed and created online brand stores for Amazon, Argos and John Lewis
• Collaborating with Microsoft & Intel on co-op marketing initiatives to help grow the PC category
• Working with various creative agencies to execute ATL/BTL campaigns
• Engagement with EMEA teams to work on special projects/initiatives
Marketing, Retail, Amazon, Online, PC, That you, Manager
2015 - 2017
job
Online Retail Content Executive
unknown.
• Providing digital assets to key retailers to enable best-in-class execution
• Working with Retail buyers to review and agree marketing plans
• Liaising with Category & Trade Marketing at UK & EMEA level for brand compliance
• Supporting the Retail Account Manager in driving through orders in-line with range close plan
• Engaging with distributors to ensure appropriate stock is supplied to the retailers
• Working with Retail buyers to review and agree marketing plans
• Liaising with Category & Trade Marketing at UK & EMEA level for brand compliance
• Supporting the Retail Account Manager in driving through orders in-line with range close plan
• Engaging with distributors to ensure appropriate stock is supplied to the retailers
Marketing, Retail, Account Manager, Compliance, Content, Online, Manager
2014 - 2015
job
Retail Insight Manager
unknown.
• Accountable for delivering retail expertise within the technology division
• Producing monthly insight reports
• Generating latest sector insight and news around Brands, Categories & Retailers
• Responsible for analytical projects such as technology consumer and retailer insight surveys
• Assisting with research and insights for the McCurrach Business Development teams
• Producing monthly insight reports
• Generating latest sector insight and news around Brands, Categories & Retailers
• Responsible for analytical projects such as technology consumer and retailer insight surveys
• Assisting with research and insights for the McCurrach Business Development teams
Business development, Retail, Research, Technology, Surveys, Development, Manager
2011 - 2014
job
Territory Manager
unknown.
• Having a complete understanding of Microsoft products and retailers' businesses (& objectives)
• Provide regular reporting and insight to drive improvements for Microsoft
• Maintaining strong relationships with key contacts in stores
• Conducting effective product training driving strong brand advocacy
• Setting objectives and plans to ensure unparalleled execution in store
• Provide regular reporting and insight to drive improvements for Microsoft
• Maintaining strong relationships with key contacts in stores
• Conducting effective product training driving strong brand advocacy
• Setting objectives and plans to ensure unparalleled execution in store
Training, Manager
My education
2021
N/a, N/a
2012
-
2013
N/a, Sales and Marketing (Minor in Management)
2005
-
2009
BSc, Property Planning & Development
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