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Experienced writer, CD and concept creator, used to working across all types of media, across all types of products and services.
Mike McKenna
,
LONDON, United Kingdom
Experience
Other titles
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I'm offering
I started in advertising pushing FCB's red post trolley, however, a grave misjudgement by the ECD saw me fast-forwarded into 'creative'.
After FCB I went on to work for some exceptional agencies: Saatchi's, Fred & Farid, Leo Burnett, Publicis and Dye Holloway Murray; with some exceptional people: Dave Droga, Mark Denton, Dave Dye and Nick Bell.
I've begun campaigns for numerous brands... which is the difficult bit. Cracking that first, big campaign idea for products like Heinz Ketchup ('You can't eat without it') or services like Nursing ('Have you got what it takes?').
And I suppose for occasionally doing well at that, I've occasionally won some creative awards. (A Cannes Grand Prix. Cannes golds, D&AD pencils, etc.)
I'm usually drafted in to work with big, difficult clients on big difficult http://*******.** like nothing better than coming up with ideas, whether it’s for TV, Snapchat, home-page-takeovers or last-minute pitches.
What else?
Oh, I ran the trade-driving part of the Tesco account from 2012 to 2015, so I know a bit about that side of advertising.
But there's only way to judge a 'creative', and that's to look at their work http://*******.**
After FCB I went on to work for some exceptional agencies: Saatchi's, Fred & Farid, Leo Burnett, Publicis and Dye Holloway Murray; with some exceptional people: Dave Droga, Mark Denton, Dave Dye and Nick Bell.
I've begun campaigns for numerous brands... which is the difficult bit. Cracking that first, big campaign idea for products like Heinz Ketchup ('You can't eat without it') or services like Nursing ('Have you got what it takes?').
And I suppose for occasionally doing well at that, I've occasionally won some creative awards. (A Cannes Grand Prix. Cannes golds, D&AD pencils, etc.)
I'm usually drafted in to work with big, difficult clients on big difficult http://*******.** like nothing better than coming up with ideas, whether it’s for TV, Snapchat, home-page-takeovers or last-minute pitches.
What else?
Oh, I ran the trade-driving part of the Tesco account from 2012 to 2015, so I know a bit about that side of advertising.
But there's only way to judge a 'creative', and that's to look at their work http://*******.**
Markets
United Kingdom
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
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