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Senior
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1
jobs
Amelia Bell
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
Spanish
Fluently
French
Fluently
Ready for
Available
My experience
? - ?
freelance
Freelance Beauty Editor
British Vogue, Harper's Bazaar, Refinery29, Popsugar.
Freelance beauty editor (digital and print) with bylines for British Vogue, Harper's Bazaar, Refinery29, Popsugar,
Marie Claire, Hip + Healthy, Woman & Home, You Magazine and more
● Content creator for Feelunique.com contributing to monthly brainstorm sessions, writing SEO editorial features
based on retail and marketing priorities and creating social content
● Freelance beauty editor for ASOS Face + Body working across all beauty campaigns, branded content, daily posts,
tone of voice and events across the site and off-site. Lead on all beauty copy, specifically: beauty brand messaging,
emails, editorial, SEO, homepage and partnerships
● Beauty expert on emerging trends, new launches, formulations and brands
● Freelance beauty copywriter for Charlotte Tilbury and Max Factor writing social, product and campaign copy, press
releases and emails
Marie Claire, Hip + Healthy, Woman & Home, You Magazine and more
● Content creator for Feelunique.com contributing to monthly brainstorm sessions, writing SEO editorial features
based on retail and marketing priorities and creating social content
● Freelance beauty editor for ASOS Face + Body working across all beauty campaigns, branded content, daily posts,
tone of voice and events across the site and off-site. Lead on all beauty copy, specifically: beauty brand messaging,
emails, editorial, SEO, homepage and partnerships
● Beauty expert on emerging trends, new launches, formulations and brands
● Freelance beauty copywriter for Charlotte Tilbury and Max Factor writing social, product and campaign copy, press
releases and emails
Marketing, Seo, Writing, Retail, Copywriter, Print, Content, Campaign, Social
2018 - 2020
job
Junior Beauty Editor
ASOS.
● Oversee and write all beauty content for the online blog with a focus on new launches, interviews, trends and campaigns
● Work on large-scale beauty events, including the annual ASOS Beauty Awards
● Work with retail team on beauty boxes
● Collaborate with brands and external clients on content, including paid social and events
● Work on Face + Body model shoots, still life and video content, and create mood boards for upcoming shoots
● Lead and execute a new Face + Body inspiration hub which delivers engaging content across all categories and introduce new franchises for Face + Body in order to drive revenue and awareness to the category with a focus on
shoppable content, SEO and google analytics
● Launch hub across international territories and work with Global Editors to help develop online beauty content
● Present monthly reports and insights on the success of content within beauty category and Face + Body hub to wider teams such as retail, social and marketing
● Stay ahead of beauty trends and new launches, and maintain strong relationships with PRs
● Understand affiliate marketing, SEO and google analytics around content performance and use insights to inform
upcoming content
● Work on large-scale beauty events, including the annual ASOS Beauty Awards
● Work with retail team on beauty boxes
● Collaborate with brands and external clients on content, including paid social and events
● Work on Face + Body model shoots, still life and video content, and create mood boards for upcoming shoots
● Lead and execute a new Face + Body inspiration hub which delivers engaging content across all categories and introduce new franchises for Face + Body in order to drive revenue and awareness to the category with a focus on
shoppable content, SEO and google analytics
● Launch hub across international territories and work with Global Editors to help develop online beauty content
● Present monthly reports and insights on the success of content within beauty category and Face + Body hub to wider teams such as retail, social and marketing
● Stay ahead of beauty trends and new launches, and maintain strong relationships with PRs
● Understand affiliate marketing, SEO and google analytics around content performance and use insights to inform
upcoming content
Marketing, Seo, Google analytics, Video content, Retail, Video, Analytics, Content, Blog, Affiliate, International, Google, Online, Affiliate marketing, Social
2017 - 2018
job
Editorial Writer, Farfetch
unknown.
● Research, pitch and write editorial features for UK, US and AU markets with a focus on SEO, style all product and compile shopping lists
● Take ownership of the online blog content calendar and plan in line with new launches
● Work on exclusive partnerships and branded content, including the Condé Nast x Farfetch partnership
● Assist in the creation of new franchises for the Fashion Feed, working on tone of voice and creating content
strategy for the blog
● Specialist in editorial SEO content using knowledge to optimise content created, including; URL's, meta data, titles
and internal linking
● Research content ideas that contribute to organic sessions based on data, customer insights and generate sales.
Analyse content performance on Google Analytics
● Stay ahead of new trends, designers, the arts and culture to inform upcoming content
● Work collaboratively with teams across VM, CRM, SEO, Merchandising, Buying and Social
● Take ownership of the online blog content calendar and plan in line with new launches
● Work on exclusive partnerships and branded content, including the Condé Nast x Farfetch partnership
● Assist in the creation of new franchises for the Fashion Feed, working on tone of voice and creating content
strategy for the blog
● Specialist in editorial SEO content using knowledge to optimise content created, including; URL's, meta data, titles
and internal linking
● Research content ideas that contribute to organic sessions based on data, customer insights and generate sales.
Analyse content performance on Google Analytics
● Stay ahead of new trends, designers, the arts and culture to inform upcoming content
● Work collaboratively with teams across VM, CRM, SEO, Merchandising, Buying and Social
Seo, Google analytics, CRM, Research, Fashion, Sales, Analytics, Content, Blog, Google, Online, Social, Customer
2016 - 2017
job
Brand Assistant
Tom Ford Beauty.
● Produce the social media calendar and work on social strategy for TR brands
● Write product copy for in-store promotions and new launches
● Organise all Tom Ford events and execute new strategies to ensure seasonal trainings are organised efficiently
● Approve all copy for retailer magazines across print and online
● Assist with brainstorming for new launches and work on marketing projects to promote and drive in-store sales
● Create brand and campaign presentations for new launches
● Work on online promotions and competitions with the digital team for upcoming launches
● Analyse product performance, competitor activity and report weekly OOS
● Write product copy for in-store promotions and new launches
● Organise all Tom Ford events and execute new strategies to ensure seasonal trainings are organised efficiently
● Approve all copy for retailer magazines across print and online
● Assist with brainstorming for new launches and work on marketing projects to promote and drive in-store sales
● Create brand and campaign presentations for new launches
● Work on online promotions and competitions with the digital team for upcoming launches
● Analyse product performance, competitor activity and report weekly OOS
Marketing, Social Media, Print, Sales, Brainstorming, Online, Campaign, Social
2016 - 2016
job
PR & Marketing Assistant
Estée Lauder Companies.
Marketing Assistant for Clinique Travel Retail EMEA, based in London: assist with Marketing campaigns, run
reports on BI and provide general day to day assistance to the team
● Assistant to the Bobbi Brown PR & Marketing team in Sydney: track media coverage, send out media releases and Comms Bulletins and organise press events
reports on BI and provide general day to day assistance to the team
● Assistant to the Bobbi Brown PR & Marketing team in Sydney: track media coverage, send out media releases and Comms Bulletins and organise press events
Marketing, Retail, Pr, BEE
2016 - 2016
internship
Fashion Intern
GQ Magazine.
● Assist the Style Editor during fashion shoots
● Coordinate shoots; book venues, prepare carnets, liaise with PRs and call in product
● Organise the fashion cupboard and assist with general fashion department administration
● Report on new developments in men's fashion and research fashion stories
● Coordinate shoots; book venues, prepare carnets, liaise with PRs and call in product
● Organise the fashion cupboard and assist with general fashion department administration
● Report on new developments in men's fashion and research fashion stories
Administration, Research, Fashion, Internal
2015 - 2016
internship
Fashion & Beauty Intern
ELLE Australia.
● Assist main fashion and cover shoots
● Assist with and research ideas for the creative of the shoot, select clothing and accessories, organise call-ins,
credits and returns
● Responsible for maintaining the fashion cupboard
● Build and maintain good relationships with PR's
● Assist with and research ideas for the creative of the shoot, select clothing and accessories, organise call-ins,
credits and returns
● Responsible for maintaining the fashion cupboard
● Build and maintain good relationships with PR's
Research, Fashion, Pr, Accessories, Internal
2015 - 2015
job
Digital Assistant
delicious. Magazine.
● Write social copy for Instagram and plan daily posts to build social community
● Research and write creative copy for cuisine and lifestyle articles, including homepage, CRM and sells
● Research and write creative copy for cuisine and lifestyle articles, including homepage, CRM and sells
CRM, Research, Instagram, Community, Social
2012 - 2013
job
Fashion and Beauty Assistant
HELLO! Magazine.
● Manage and write all fashion content for HELLO Street Style; create style guides and write daily fashion news
● Responsible for HELLO! Online's travel section to develop and write new feature ideas, manage all visuals and edit
press releases
● Write, research and generate beauty, wellness and travel content for the site
● Responsible for HELLO! Online's travel section to develop and write new feature ideas, manage all visuals and edit
press releases
● Write, research and generate beauty, wellness and travel content for the site
Research, Fashion, Content, Feature, Online
My education
2010
-
2014
University of Leeds
Bachelors, French and Spanish
Bachelors, French and Spanish
2003
-
2010
Channing School
Secondary, French (Minor in Spanish)
Secondary, French (Minor in Spanish)
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