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Product Lead 7+years in eCommerce, SaaS products from Concept to Launch
Radjesh Tendayoudabany
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Strategic & Commercial aligned Product Lead, MBA 7+ years exp. customer-facing Tech/ Digital products in Start-up, Corporate. E2E Product experience, Concept to Launch – Discovery & validation, Product Strategy, Roadmap design, Backlog management & delivery. Commercial experience – Pricing, P&L model, Business case. Leadership experience with line management, mentoring reports, managing cross-functional squads, and working with C-level Stakeholders.
Markets
United States
(Remote
only)
United Kingdom
Rest of Euro area
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Available
My experience
2020 - ?
job
SaaS Product Lead
Compucorp.
Compucorp is Tech company providing CRM services to charities, non-profits, and memberships orgs. in the UK.
B2B CRM Digital Product - For charities & non-profits, to store contacts, donations, run events, membership etc.
- Led Discovery projects on markets, customers, competitors, partners to create SaaS Product Launch Plan
- Developed SaaS Pricing model based on competitor discovery, created commercial P&L model based on org. goals
- Developed Marketing Plan, led 1 marketing manager and designer for creation of content and marketing collaterals
- Worked with stakeholders to create Product Roadmap and Epics, worked with Devops to build SaaS infrastructure
- Involved in and sometimes led Sales calls (customer needs discovery, product demos, writing sales proposals)
B2B CRM Digital Product - For charities & non-profits, to store contacts, donations, run events, membership etc.
- Led Discovery projects on markets, customers, competitors, partners to create SaaS Product Launch Plan
- Developed SaaS Pricing model based on competitor discovery, created commercial P&L model based on org. goals
- Developed Marketing Plan, led 1 marketing manager and designer for creation of content and marketing collaterals
- Worked with stakeholders to create Product Roadmap and Epics, worked with Devops to build SaaS infrastructure
- Involved in and sometimes led Sales calls (customer needs discovery, product demos, writing sales proposals)
Marketing, Writing, B2B, CRM, DevOps, Saas, Sales, Content, Infrastructure, Customer, LED, Manager
2017 - 2020
job
Product manager
Reed Online.
Reed Online is UK's leading Job Marketplace connecting 39K+ Recruiters with 17 million+ Jobseekers
B2B eCommerce Digital Product - Targeted at SMEs; Developed Data-informed Product Strategy, Roadmaps, execution
- Led commercial discovery for Quantitative insights on eCom trends - New Vs Repeat, Pricing, Traffic, Churn, LTV
- Led customer discovery for Qualitative insights - to create User personas (profile, needs, goals), Usability studies
- Developed Customer Acquisition Roadmap - Job Application Predictor (JAP) feature gathers customer needs (job title, location, salary) & show #applications to help customers make purchase; Dynamic pricing, Dynamic timelines
- Developed Customer Retention SaaS Roadmap - Analyse customer Job Ad and make recommendations to job title,
job salary, job location, job description to improve outcomes.
- Presented roadmaps to Stakeholders and got buy in; worked with Stakeholders on Design Sprint for MVP design
- Collaborated with Researchers for User personas, Usability Testing; with Designers for wireframes, Prototyping
- Collaborated with Engineering team for product development - Epics, User stories, Acceptance criteria
- Managed Product Backlog and prioritized items for Product development, worked with analysts for measurement
- Experiments - Pricing, Subscription products; CRO - Customer Journeys, IA & Navigation, Website Redesign
- MVP/ Product Launch - Launched Data Science enabled Job Application Predictor MVP, improved conversions.
KPI impact - New customer acquisition, improved conversion rate by 16.6pp; Increased AOV by 12%
B2C Search & Recommendations Digital Product - SaaS product used by 15 million+ jobseekers on reed.co.uk
- Led Discovery with Data Science to segment & generate behavioural insights - Low, Moderate and Heavy users
- Led Discovery with Analysts to understand & Segment Search behaviour - Keyword, Autosuggest, Filters
- Collaborated with Product, Engineering, Data Science, Design to create Search Roadmap, based on discovery from customer feedback & pains, Product usage, surveys, marketing data, internal stakeholders
KPI Impact - Improved application conversion rate (Applications/ Search) by 9.1% with targeted experiments
B2B eCommerce Digital Product - Targeted at SMEs; Developed Data-informed Product Strategy, Roadmaps, execution
- Led commercial discovery for Quantitative insights on eCom trends - New Vs Repeat, Pricing, Traffic, Churn, LTV
- Led customer discovery for Qualitative insights - to create User personas (profile, needs, goals), Usability studies
- Developed Customer Acquisition Roadmap - Job Application Predictor (JAP) feature gathers customer needs (job title, location, salary) & show #applications to help customers make purchase; Dynamic pricing, Dynamic timelines
- Developed Customer Retention SaaS Roadmap - Analyse customer Job Ad and make recommendations to job title,
job salary, job location, job description to improve outcomes.
- Presented roadmaps to Stakeholders and got buy in; worked with Stakeholders on Design Sprint for MVP design
- Collaborated with Researchers for User personas, Usability Testing; with Designers for wireframes, Prototyping
- Collaborated with Engineering team for product development - Epics, User stories, Acceptance criteria
- Managed Product Backlog and prioritized items for Product development, worked with analysts for measurement
- Experiments - Pricing, Subscription products; CRO - Customer Journeys, IA & Navigation, Website Redesign
- MVP/ Product Launch - Launched Data Science enabled Job Application Predictor MVP, improved conversions.
KPI impact - New customer acquisition, improved conversion rate by 16.6pp; Increased AOV by 12%
B2C Search & Recommendations Digital Product - SaaS product used by 15 million+ jobseekers on reed.co.uk
- Led Discovery with Data Science to segment & generate behavioural insights - Low, Moderate and Heavy users
- Led Discovery with Analysts to understand & Segment Search behaviour - Keyword, Autosuggest, Filters
- Collaborated with Product, Engineering, Data Science, Design to create Search Roadmap, based on discovery from customer feedback & pains, Product usage, surveys, marketing data, internal stakeholders
KPI Impact - Improved application conversion rate (Applications/ Search) by 9.1% with targeted experiments
Surveys, Manager, LED, Customer, Redesign, Search, Online, Feature, Development, KPI, Testing, Retention, Science, Cro, Usability & UX, Design sprint, Marketing, Engineering, Website, User stories, Wireframes, Product Manager, Saas, Usability, B2C, Prototyping, Ecommerce, Product development, B2B, Data Science, Design
2017 - 2017
job
Product manager, B2C eCommerce
Animed Direct.
Animed Direct (part of CVS Group) is Direct to Consumer B2C online Pet retailer, with £20million annual turnover
Led and developed Growth based Product Roadmap and Strategic initiatives to increase revenue & Profits
- Delivery fee project - Conducted Discovery, competitor benchmarking and Financial modelling of customer orders
to establish 29£ Delivery Fee against historical free deliveries
- Pricing project - Conducted Discovery, Competitor benchmarking and Financial modelling of prices to build new
Pricing Algorithm for 4000 retail products across 5 Product categories
- Worked with developers to launch new features like Delivery fee, Repricing, Website experiments, A/B tests
- Developed Business case for sourcing retail products - Wholesalers vs Direct sourcing to maximize profitability
KPI impact - Monthly revenue up 23% in 4 months, #New customers acquired, Increase AOV by 13%
Led and developed Growth based Product Roadmap and Strategic initiatives to increase revenue & Profits
- Delivery fee project - Conducted Discovery, competitor benchmarking and Financial modelling of customer orders
to establish 29£ Delivery Fee against historical free deliveries
- Pricing project - Conducted Discovery, Competitor benchmarking and Financial modelling of prices to build new
Pricing Algorithm for 4000 retail products across 5 Product categories
- Worked with developers to launch new features like Delivery fee, Repricing, Website experiments, A/B tests
- Developed Business case for sourcing retail products - Wholesalers vs Direct sourcing to maximize profitability
KPI impact - Monthly revenue up 23% in 4 months, #New customers acquired, Increase AOV by 13%
Ecommerce, Retail, B2C, Product Manager, Sourcing, Business Case, Website, Growth, KPI, Online, Customer, LED, UP, Manager
2016 - 2016
freelance
Internal Consultant
Merck & Co.
As Product Lead, worked with Client to translate customer need to SaaS product; Launched product and scaled it in UK
Product - Data driven SaaS Analytics product that benchmarked Treatment rates for Vet clinics. Product used at 200
Clinics, UK's largest Vet group, 2 largest Buying groups. UK success led to Product launch in 5 European markets
- Customer Discovery & validation - Competitor and market analysis, customer interviews, needs and pains research
- Product Design & development - MVP, Prototypes, Product backlog (Epics, User stories, Acceptance criteria)
- MVP/ Product launch - Product MVP launch in UK, User training, 1-1 coaching, workshops, Marketing collaterals
- Scaling - Elicited needs of customer segments and added new features to target them for growth - Pet animal
clinics, Farm animal clinics, Multi-branch clinics, Large Corporates, Cross-selling feature
KPI impact - Avg. Revenue per customer, Test group saw 13% revenue increase over 3-month period
Product - Data driven SaaS Analytics product that benchmarked Treatment rates for Vet clinics. Product used at 200
Clinics, UK's largest Vet group, 2 largest Buying groups. UK success led to Product launch in 5 European markets
- Customer Discovery & validation - Competitor and market analysis, customer interviews, needs and pains research
- Product Design & development - MVP, Prototypes, Product backlog (Epics, User stories, Acceptance criteria)
- MVP/ Product launch - Product MVP launch in UK, User training, 1-1 coaching, workshops, Marketing collaterals
- Scaling - Elicited needs of customer segments and added new features to target them for growth - Pet animal
clinics, Farm animal clinics, Multi-branch clinics, Large Corporates, Cross-selling feature
KPI impact - Avg. Revenue per customer, Test group saw 13% revenue increase over 3-month period
Test, LED, Customer, Feature, Development, KPI, Growth, It, Workshops, Marketing, Analytics, User stories, Saas, Training, Research, Product Design, Coaching, Design
2014 - 2016
freelance
Strategy Consultant (Product Lead)
3H Partners, Boutique European consultancy.
2012 - 2013
job
Entrepreneur, India
unknown.
ROLES PRIOR MBA
2007 - 2009
job
Senior Engineer
Virtusa Corporation.
India
2003 - 2006
freelance
Associate Consultant
unknown.
My education
2010
-
2011
Rotterdam school of Management
MBA, N/a
MBA, N/a
1998
-
2002
Pondicherry Engineering College
Bachelors, Instrumentation Engineering
Bachelors, Instrumentation Engineering
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