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Expert
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2
jobs
Marketing. Comms & Employee Engagement Consultant / Director or Client Relationship Director / Manager
sharon kennedy
,
Carlton, United Kingdom
Experience
Other titles
Skills
I'm offering
Am quick to get to grips with new clients, systems and requirements having worked in client service agency and client side too, for more years than I care to mention.
Experience in most integrated marketing disciplines.
Energetic and optimistic, friendly, professional and commercial.
Open to client facing projects.
Work from home preferred.
Experience in most integrated marketing disciplines.
Energetic and optimistic, friendly, professional and commercial.
Open to client facing projects.
Work from home preferred.
Markets
United Kingdom
Industries
Language
English
Fluently
Available
My experience
2019 - ?
job
Board Trustee (Marketing specialist)
Cambridge Consultancy.
in Counselling
Bringing affordable counselling and mental health support services to those in need.
Bringing affordable counselling and mental health support services to those in need.
Marketing, Support, Health
2009 - ?
freelance
Strategic Marketing Consultant and Marketing Communications Specialist
Self employed.
Carlton Kennedy, Self employed - Marketing strategy and communications consultancy / virtual agency
• Project work direct to client and on contract to a London based advertising and digital consultancies. Providing global marketing strategy and design proposals through to campaign management of a broad range of integrated marketing communications. Analysis and improvement of integrated campaign performance measurement metrics to improve KPIs.
• Organically grew and managed key accounts, responded to new business leads and ITTs, including pitch preparation and presentations.
• Consulting on website strategy, digital marketing campaigns, CRM strategy, global operational communications, creative execution, brand integration, social media marketing and engagement solutions, integrated advertising channels, media planning, customer insight, and overall performance measurement.
• Conducted marketing training workshops for franchise organisations as part of their new franchisees induction programme.
• Sector experience in global pharmaceutical, household fmcg, healthcare, construction, recruitment, automotive, the franchise industry and overseas property markets. Clients and companies worked with include Reckitts Benckiser Healthcare Ltd, (Lemsip, Strepsils, Nurofen etc.), Novartis animal health (Milbemax and Atopica, global brands) pharmaceuticals and UK Mail Plc.
• Project work direct to client and on contract to a London based advertising and digital consultancies. Providing global marketing strategy and design proposals through to campaign management of a broad range of integrated marketing communications. Analysis and improvement of integrated campaign performance measurement metrics to improve KPIs.
• Organically grew and managed key accounts, responded to new business leads and ITTs, including pitch preparation and presentations.
• Consulting on website strategy, digital marketing campaigns, CRM strategy, global operational communications, creative execution, brand integration, social media marketing and engagement solutions, integrated advertising channels, media planning, customer insight, and overall performance measurement.
• Conducted marketing training workshops for franchise organisations as part of their new franchisees induction programme.
• Sector experience in global pharmaceutical, household fmcg, healthcare, construction, recruitment, automotive, the franchise industry and overseas property markets. Clients and companies worked with include Reckitts Benckiser Healthcare Ltd, (Lemsip, Strepsils, Nurofen etc.), Novartis animal health (Milbemax and Atopica, global brands) pharmaceuticals and UK Mail Plc.
Media planning, Customer, Social, Campaign, Health, Global Marketing, Workshops, FMCG, PLC, Website, Pharmaceutical, Integration, Recruitment, Marketing, Consulting, Management, Strategic Marketing, Training, CRM, MArketing Strategy, Advertising, Social Media Marketing, Design, Social Media, Digital Marketing
2006 - ?
freelance
Business owner and Principal Consultant
unknown.
for external marketing and internal marketing brands
Marketing
2020 - 2021
temp
Interim Marketing Manager - Maternity Cover Contract
Performance Marketing Agency.
Little Star Media - Performance Marketing Agency
• Managing a team of 7 online digital marketers as a maternity cover interim manager. Working entirely remotely my role is to understand the challenges and identify key areas for development and progress including new supplier acquisition strategy and improvements cross functionally and virtually with a team that 9 months prior relied on everything in the office. whilst working for support the individual team members whilst driving performance improvement through mentoring, coaching and managing to increase department and individual role KPIs in customer acquisition and supplier acquisition.
March and April 2020 has been one of their best performing months in the record of the company however this may be as much to do with covid restrictions. I would like to believe some of the output and performance has been in part due to my support and management style.
• Managing a team of 7 online digital marketers as a maternity cover interim manager. Working entirely remotely my role is to understand the challenges and identify key areas for development and progress including new supplier acquisition strategy and improvements cross functionally and virtually with a team that 9 months prior relied on everything in the office. whilst working for support the individual team members whilst driving performance improvement through mentoring, coaching and managing to increase department and individual role KPIs in customer acquisition and supplier acquisition.
March and April 2020 has been one of their best performing months in the record of the company however this may be as much to do with covid restrictions. I would like to believe some of the output and performance has been in part due to my support and management style.
Marketing, Coaching, Mentoring, Management, SoMe, Support, Office, Development, Online, Performing, Interim, Customer, Manager
2020 - 2020
temp
Interim Group Marketing and Communications Director - Maternity Cover Contract
Gi Group UK and Ireland.
• Managing the overall marketing function and direction of local regional brands of Gi Group a global staffing and recruitment organisation. These include Gi Group UK, Grafton, INTOO UK & Ireland's and TACK TMI's marketing strategy as well as bespoke client and candidate recruitment marketing campaign applications. Internal communications, crisis management and reporting in to Global Marketing Director as well as UK CEO.
• Areas of expertise: Strategic planning, branding, brand promoter, proposition development, internal communications, employee engagement, cross-channel marketing, online marketing, LinkedIn Page and community builder, offline marketing, thought leadership, PR, advertising, event management, SEO, website design, project management, agency management, outplacement, career development, coaching, talent management.
• Areas of expertise: Strategic planning, branding, brand promoter, proposition development, internal communications, employee engagement, cross-channel marketing, online marketing, LinkedIn Page and community builder, offline marketing, thought leadership, PR, advertising, event management, SEO, website design, project management, agency management, outplacement, career development, coaching, talent management.
Pr, Interim, Outplacement, Campaign, Organization, Online, Development, Community, Direction, Ceo, Global Marketing, Website, Crisis management, Recruitment, Event, Marketing, Linkedin, Management, Employee Engagement, Leadership, Strategic Planning, Online Marketing, Coaching, MArketing Strategy, Project Management, Advertising, Seo, Branding, Design
2011 - 2014
job
Client Relationship Director
BI Worldwide Ltd.
- Global Performance improvement, employee, customer and channel incentives, loyalty and engagement consultancy
• Appointed UK organisational subject matter specialist (SME) and thought leader on employee engagement and reward and recognition programmes serving the EMEA territory. Key client programmes included a European channel incentive programme for Johnson & Johnson EMEA (J&J) and HSBC Global.
• Proposed, led and managed the solution and discovery to delivery phases of the J&J programme by utilising the senior departmental leads and virtual teams. This involves working with the client to shape and plan the full project scope including creative, assimilating complex data structures and system flows and the customer CRM strategy. The objectives of this project was to maximise product advocacy by beauty sales staff in the markets, enhance the J&J workforce effectiveness and advance J&J in the eyes of their market stakeholders as a best-in- class partner.
• Developed and led employee engagement global sales including pitch responses, brief evaluation, solution design for behaviour and change management programmes, RFP responses, selecting the pitch team and leading the presentation for tier 1 prospects and client opportunities through to programme delivery.
• Working closely with the US based headquarters and European based clients to support the global roll out strategy and sales development of a proprietary 'SaaS' model reward and recognition software platform.
• Appointed UK organisational subject matter specialist (SME) and thought leader on employee engagement and reward and recognition programmes serving the EMEA territory. Key client programmes included a European channel incentive programme for Johnson & Johnson EMEA (J&J) and HSBC Global.
• Proposed, led and managed the solution and discovery to delivery phases of the J&J programme by utilising the senior departmental leads and virtual teams. This involves working with the client to shape and plan the full project scope including creative, assimilating complex data structures and system flows and the customer CRM strategy. The objectives of this project was to maximise product advocacy by beauty sales staff in the markets, enhance the J&J workforce effectiveness and advance J&J in the eyes of their market stakeholders as a best-in- class partner.
• Developed and led employee engagement global sales including pitch responses, brief evaluation, solution design for behaviour and change management programmes, RFP responses, selecting the pitch team and leading the presentation for tier 1 prospects and client opportunities through to programme delivery.
• Working closely with the US based headquarters and European based clients to support the global roll out strategy and sales development of a proprietary 'SaaS' model reward and recognition software platform.
Design, Change management, CRM, Saas, Employee Engagement, Management, Sales, RFP, Support, Sales development, Global sales, Development, Software, Customer, LED, Platform
2011 - 2011
freelance
Digital Marketing Consultant
UK Mail Plc.
(Contract Via Carlton Kennedy)
UK Mail Plc - Parcel and mail logistics solutions provider
• Reporting directly to the CEO, project involved setting the initial digital marketing strategies and business case preparation to secure board approval and investment of a new online brand launch and an existing brand extension into the online self serve market.
• Project management of two new brand website builds, one a SaaS model and the other a transactional ecommerce order site. Included site architecture design, user journey and customer experience, content strategy through to CRM and integrated on-line marketing (SEO, PPC, Email marketing and advertising) managed both in-house and through 3rd party suppliers and agencies.
• Development of an internal digital team, end to end agency supplier selection and project management of each digital discipline including future operational strategy and ongoing development of an on-premise CRM application.
• Budgetary control, sales and conversion forecasting, data analysis, brand management and customer insight.
• Extensive cross functional working with senior management and stakeholders in the business, with the ability to influence and present strong cases for consideration and approval.
UK Mail Plc - Parcel and mail logistics solutions provider
• Reporting directly to the CEO, project involved setting the initial digital marketing strategies and business case preparation to secure board approval and investment of a new online brand launch and an existing brand extension into the online self serve market.
• Project management of two new brand website builds, one a SaaS model and the other a transactional ecommerce order site. Included site architecture design, user journey and customer experience, content strategy through to CRM and integrated on-line marketing (SEO, PPC, Email marketing and advertising) managed both in-house and through 3rd party suppliers and agencies.
• Development of an internal digital team, end to end agency supplier selection and project management of each digital discipline including future operational strategy and ongoing development of an on-premise CRM application.
• Budgetary control, sales and conversion forecasting, data analysis, brand management and customer insight.
• Extensive cross functional working with senior management and stakeholders in the business, with the ability to influence and present strong cases for consideration and approval.
Brand management, Customer, Online, Development, Content strategy, Ceo, PLC, Content, Website, Business Case, Architecture, Sales, User journey, Management, Marketing, Saas, PPC, Customer experience, Forecasting, Email marketing, Ecommerce, CRM, Project Management, Advertising, Data Analysis, Seo, Design, Digital Marketing
2010 - 2010
job
Interim Marketing and Communications Director
Top Ten UK Housing Association.
Responsible for strategic direction and implementation of all marketing communications.
Incorporating conference organisation, regulatory compliances communications collateral and consumer engagement focus groups, employee satisfaction and employee engagement surveys.
• Implementation of OneCall, a change management programme supporting a new call centre, service functions and IT infrastructure. Involved full mapping of user journeys and contact flows to define a suitable CRM
strategy with the primary focus on resource cost reduction, and improved customer service and enhanced communications.
• Project management and delivery of a new large scale intranet and website for staff and residents using a MOSS platform in addition to developing the social media engagement strategy.
• Full budgetary control, brand management, PR and crisis management strategy and stakeholder communications strategy.
Incorporating conference organisation, regulatory compliances communications collateral and consumer engagement focus groups, employee satisfaction and employee engagement surveys.
• Implementation of OneCall, a change management programme supporting a new call centre, service functions and IT infrastructure. Involved full mapping of user journeys and contact flows to define a suitable CRM
strategy with the primary focus on resource cost reduction, and improved customer service and enhanced communications.
• Project management and delivery of a new large scale intranet and website for staff and residents using a MOSS platform in addition to developing the social media engagement strategy.
• Full budgetary control, brand management, PR and crisis management strategy and stakeholder communications strategy.
Service, Platform, Customer, Social, Interim, Organization, Regulatory, Direction, Infrastructure, Implementation, It, Surveys, Website, Marketing, Crisis management, Pr, Customer service, Management, Employee Engagement, Brand management, It infrastructure, CRM, Project Management, Change management, Social Media
2008 - 2008
job
Account Executive Majors Channel
unknown.
Oct '08 - Dec '08
2008 - 2008
freelance
Field Sales Consultant
Yell Group Plc.
-Global print, online, mobile and telephone directories publisher
• New business and account management in media sales, managing typically 60 accounts per book campaign.
• Achieved first campaign targets post training, one of only two staff of fifteen in region to achieve this target.
• Managed an effective diary of a minimum of 100 monthly client appointments across all industry sectors.
• Exceeded retention, growth and performance product sales and acceptance targets.
• Further refined sales process skills and knowledge whilst developing my experience of the SME sector.
• New business and account management in media sales, managing typically 60 accounts per book campaign.
• Achieved first campaign targets post training, one of only two staff of fifteen in region to achieve this target.
• Managed an effective diary of a minimum of 100 monthly client appointments across all industry sectors.
• Exceeded retention, growth and performance product sales and acceptance targets.
• Further refined sales process skills and knowledge whilst developing my experience of the SME sector.
Account management, Training, Print, Management, Sales, Growth, Retention, Online, Campaign
2006 - 2008
freelance
Sales and Marketing Consultant
Classified Information Ltd.
- New business ventures by former founder/ owner of MKH, a franchise consultancy, overseas property development company and back office systems company
• Defined and executed successful marketing and sales strategy throughout Europe and implementation of campaigns for an overseas off plan property development to 80% of units sold pre completion.
• Accompanied buyers from UK and Ireland on inspection tours abroad to secure property sales.
• Managed effective communications for UK and Bulgarian offices and European partners.
• Consulted with franchising companies from all sectors as to current and future processes, feasibility studies, market entry strategy, P&L's, ROI for new potential franchisees, market position, franchise structure, contractual agreements, franchise marketing and franchisee recruitment campaigns.
• Defined and executed successful marketing and sales strategy throughout Europe and implementation of campaigns for an overseas off plan property development to 80% of units sold pre completion.
• Accompanied buyers from UK and Ireland on inspection tours abroad to secure property sales.
• Managed effective communications for UK and Bulgarian offices and European partners.
• Consulted with franchising companies from all sectors as to current and future processes, feasibility studies, market entry strategy, P&L's, ROI for new potential franchisees, market position, franchise structure, contractual agreements, franchise marketing and franchisee recruitment campaigns.
Marketing, ROI, Marketing and sales, Sales, Recruitment, Implementation, Market entry, Office, Development, Processes, Founder
1997 - 2000
job
Account Manager
Michael K Howard Ltd.
- Ranked top 5 Recruitment Advertising and Marketing agency by People Management on behalf of the CIPD in 2005.
• A self starting role initially involving new business acquisition and account management of public and private sector clients in a variety of industry verticals, rising to responsibilities of strategic director of operations for three regional offices.
• Role included client campaign budgeting, planning, buying, branding, creative direction, implementation and evaluation of TTL campaigns, including print, broadcast, outdoor, PR, event management, POS and publishing media and online media.
• Personally, responsible for winning business and account managing the clients to a turnover of £2 million per annum and a gross profit of 20%.
• Involved Key Account Management of client budgets, strategic direction, creative and response measurement of direct response campaigns.
• Internal consultation and project delivery of an effective transition programme for new systems and procedures through the takeover transition. This included the successful management of external clients and suppliers over a sustained period of change and involved extensive cross functional strategic and operational issues with all departments.
• Continual innovation of systems and processes cross functionally to optimise combined performance and efficiency.
• Collaborated strategically on new business pitch preparation and presentations at all levels.
• Negotiated media contracts at senior levels with national media groups.
Professional Qualifications, Education & Memberships
• A self starting role initially involving new business acquisition and account management of public and private sector clients in a variety of industry verticals, rising to responsibilities of strategic director of operations for three regional offices.
• Role included client campaign budgeting, planning, buying, branding, creative direction, implementation and evaluation of TTL campaigns, including print, broadcast, outdoor, PR, event management, POS and publishing media and online media.
• Personally, responsible for winning business and account managing the clients to a turnover of £2 million per annum and a gross profit of 20%.
• Involved Key Account Management of client budgets, strategic direction, creative and response measurement of direct response campaigns.
• Internal consultation and project delivery of an effective transition programme for new systems and procedures through the takeover transition. This included the successful management of external clients and suppliers over a sustained period of change and involved extensive cross functional strategic and operational issues with all departments.
• Continual innovation of systems and processes cross functionally to optimise combined performance and efficiency.
• Collaborated strategically on new business pitch preparation and presentations at all levels.
• Negotiated media contracts at senior levels with national media groups.
Professional Qualifications, Education & Memberships
Event, Manager, Winning, Processes, Contracts, Campaign, Online, Direction, Implementation, Pos, People management, Key account management, Recruitment, Marketing, Pr, Management, Print, Innovation, Account Manager, Contracts, Account management, Creative direction, Operations, Advertising, Branding
1987 - 1990
job
Chartered Marketer and Fellow Member of Chartered Institute of Marketing
Cranfield School of Management.
(University), Bedfordshire
9 GCSE'S including English Grade B & Maths Grade C 1987 - 1990
Lea Manor High School, Luton, Bedfordshire
Chartered Marketer and Fellow Member of Chartered Institute of Marketing (CIM)
CIM Marketing Mentor
Voluntary role mentoring a variety of marketers in their career.
The Prince's Trust Business Mentor Volunteer
Voluntary role for The Princes Trust charity, East Midlands region. Involves mentoring under privileged young adults starting their own business with funding secured through the Trust.
9 GCSE'S including English Grade B & Maths Grade C 1987 - 1990
Lea Manor High School, Luton, Bedfordshire
Chartered Marketer and Fellow Member of Chartered Institute of Marketing (CIM)
CIM Marketing Mentor
Voluntary role mentoring a variety of marketers in their career.
The Prince's Trust Business Mentor Volunteer
Voluntary role for The Princes Trust charity, East Midlands region. Involves mentoring under privileged young adults starting their own business with funding secured through the Trust.
Marketing, Mentoring, C, Mentor
My education
Barnfield College
Professional, Marketing
Professional, Marketing
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