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Senior
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2
jobs
Matt Loxley - Content Writer
Matt Loxley
,
Knutsford, United Kingdom
Experience
Other titles
Skills
I'm offering
A reliable, punctual and insightful content writing service born from nine years' agency, in-house and freelance experience.
Over the course of my career, I've written impactful copy for clients across myriad of sectors and locations. More recently, the bulk of my experience has been focused on niche and challening sector copy, including tech and digital innovation, finance and healthcare, digital marketing and branding.
As a freelancer, I work with clients in the UK, USA, UAE and Australia. However, whilst working for agencies, I wrote copy for marketplaces in South Africa and New Zealand.
More recently, I have worked with a global healthcare agency, writing content for General Electric in the US and cryptocurrency content for a UK-based start-up.
Able to create, identify and reach a wide range of personas, I like to think that I understand people. What their needs are, what motivates them and how to influence them at all stages of the sales funnel.
However, I consider my greatest asset to me my creativity. Just at home brainstorming new campaign ideas as I am writing to deadlines, I know how to conceptualise and write something different - that distinguishes them from the competition.
Experienced in writing a wide range of digital content, over the course of my career I've written on-page SEO-rich copy, social media copy, whitepapers, email marketing, audio copy, product desctriptions and just about everything in between.
As a freelancer, a charge a competitive day rate and would be happy to engage in any discussions you may have regarding potential projects.
Don't hesitate to contact me via Worksome for any informal discussions. Alternatively, you can call me on 07917 373533 or email ****@******.***.
Written examples from my portfolio are available on request.
Over the course of my career, I've written impactful copy for clients across myriad of sectors and locations. More recently, the bulk of my experience has been focused on niche and challening sector copy, including tech and digital innovation, finance and healthcare, digital marketing and branding.
As a freelancer, I work with clients in the UK, USA, UAE and Australia. However, whilst working for agencies, I wrote copy for marketplaces in South Africa and New Zealand.
More recently, I have worked with a global healthcare agency, writing content for General Electric in the US and cryptocurrency content for a UK-based start-up.
Able to create, identify and reach a wide range of personas, I like to think that I understand people. What their needs are, what motivates them and how to influence them at all stages of the sales funnel.
However, I consider my greatest asset to me my creativity. Just at home brainstorming new campaign ideas as I am writing to deadlines, I know how to conceptualise and write something different - that distinguishes them from the competition.
Experienced in writing a wide range of digital content, over the course of my career I've written on-page SEO-rich copy, social media copy, whitepapers, email marketing, audio copy, product desctriptions and just about everything in between.
As a freelancer, a charge a competitive day rate and would be happy to engage in any discussions you may have regarding potential projects.
Don't hesitate to contact me via Worksome for any informal discussions. Alternatively, you can call me on 07917 373533 or email ****@******.***.
Written examples from my portfolio are available on request.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - ?
freelance
freelance content writer
unknown.
I generally work with clients in the UK, USA, UAE, and Australia. Typical client requirements include SEO-rich on-page copy, email marketing campaign copy, brand marketing copy, e-Books, whitepapers, conceptual and print copy, and copy for video and audio purposes.
I have also designed content strategies and acted in a consultancy capacity to my clients. I am often invited to be a part of meetings. This has included face-to-face pitch and campaign progress meetings.
Agencies and employers engage my services to write niche, complex or challenging copy that exceeds the expertise of their in-house resources. I have a wealth of experience writing for new and innovative technologies, including automotive ECG tech, drone services, cryptocurrency trading platforms and physical infrastructure and financial management apps.
However, I'm just as well-versed writing copy for traditional sectors. From architecture and construction to health and well-being, I know how to translate jargon-rich or niche content into easy-to-understand copy that's accessible to everyone.
Working in a freelance capacity allowed me to build my experience managing stakeholder relationships. Working with senior managers and directors, I take much pride in being an honest, straightforward, and professional person with the ability to communicate well and influence effectively.
I have also designed content strategies and acted in a consultancy capacity to my clients. I am often invited to be a part of meetings. This has included face-to-face pitch and campaign progress meetings.
Agencies and employers engage my services to write niche, complex or challenging copy that exceeds the expertise of their in-house resources. I have a wealth of experience writing for new and innovative technologies, including automotive ECG tech, drone services, cryptocurrency trading platforms and physical infrastructure and financial management apps.
However, I'm just as well-versed writing copy for traditional sectors. From architecture and construction to health and well-being, I know how to translate jargon-rich or niche content into easy-to-understand copy that's accessible to everyone.
Working in a freelance capacity allowed me to build my experience managing stakeholder relationships. Working with senior managers and directors, I take much pride in being an honest, straightforward, and professional person with the ability to communicate well and influence effectively.
Audio, ME, USA, Campaign, Health, Infrastructure, Apps, Cryptocurrency, Drone, Marketing, Content, Architecture, Management, Print, Video, Email marketing, Writing, Seo
2016 - ?
freelance
freelance content writing service
unknown.
To the Point Copy
Self-Employed Freelance Content Writer
Self-Employed Freelance Content Writer
Writing, Service, Content
2020 - 2020
job
Copywriter
Ropto.
From February 2020 to September 2020, I worked part-time for a boutique lead generation business in Hale in addition to servicing my existing clients. This role was made redundant because of a downturn in work caused by Covid-19.
My role duties included:
• Writing lead generation copy for Facebook ads
• Writing on-page and blog copy for brands
• Writing email marketing copy at all stages of the customer lifecycle
• Writing short video scripts to grab consumer attention
• Brainstorming copy ideas with the UK and design teams
• Split testing copy variations for the same campaign to determine performance
• Stakeholder management
• Writing and researching copy using Taboola, Outbrain and other relevant platforms
My role duties included:
• Writing lead generation copy for Facebook ads
• Writing on-page and blog copy for brands
• Writing email marketing copy at all stages of the customer lifecycle
• Writing short video scripts to grab consumer attention
• Brainstorming copy ideas with the UK and design teams
• Split testing copy variations for the same campaign to determine performance
• Stakeholder management
• Writing and researching copy using Taboola, Outbrain and other relevant platforms
Marketing, Design, Writing, Email marketing, Video, Copywriter, Stakeholder Management, Facebook, ADS, Management, Blog, Testing, Brainstorming, Campaign, Customer
2016 - 2016
job
Bid Writer / Creative Content Lead
Airswift.
In January 2016, I was employed as the creative content lead / bid writer for Airswift - the largest global energy, process, and infrastructure recruiter. Having been actively recruited by their senior human resources manager, I worked on the Bids and Tenders Team and supported the global marketing department.
My duties included the following:
• Writing bid literature, including PQQ's, RFI's, RFQ's, and additional supporting material.
• Arranging conference calls with colleagues around the world
• Working alongside the global marketing director to design content and assist with a content and social media strategy to enhance the brand's global online presence
• Working alongside stakeholders, including the senior vice presidents for Europe and Africa and the Americas to design and execute brand marketing copy to promote the business globally
My duties included the following:
• Writing bid literature, including PQQ's, RFI's, RFQ's, and additional supporting material.
• Arranging conference calls with colleagues around the world
• Working alongside the global marketing director to design content and assist with a content and social media strategy to enhance the brand's global online presence
• Working alongside stakeholders, including the senior vice presidents for Europe and Africa and the Americas to design and execute brand marketing copy to promote the business globally
Global Marketing, Rfq, RFQ, Manager, Energy, Social, Energy, Online, Infrastructure, Marketing, Content, Recruiter, Human Resources, Creative content, Writing, Design, Social Media
2015 - 2015
job
Senior Content Writer
FirstFound.
Late in the summer of 2015, I was invited to join FirstFound as their sole in-house content writer. My duties included:
• Designing and implementing a content marketing strategy for the business
• Writing on-page SEO-rich client content
• Writing outbound email marketing copy for clients
• Writing and revising whitepapers
• Promoting blogs on social media platforms, including Twitter, Facebook, LinkedIn and industry-specific social media like Houzz
• Mentoring young apprentices by hosting workshops encouraging them to gain a greater understanding of content, SEO, and social media
• Working with the head of website design to write all the copy for the agency's new website
• Writing in-depth campaign literature pdfs that we sent to clients upon engaging Firstfound's services
• Designing and implementing a content marketing strategy for the business
• Writing on-page SEO-rich client content
• Writing outbound email marketing copy for clients
• Writing and revising whitepapers
• Promoting blogs on social media platforms, including Twitter, Facebook, LinkedIn and industry-specific social media like Houzz
• Mentoring young apprentices by hosting workshops encouraging them to gain a greater understanding of content, SEO, and social media
• Working with the head of website design to write all the copy for the agency's new website
• Writing in-depth campaign literature pdfs that we sent to clients upon engaging Firstfound's services
Facebook, Social, Campaign, Hosting, Workshops, Twitter, Content, Website, Blogs, Linkedin, Marketing, Mentoring, On-page SEO, Email marketing, Writing, MArketing Strategy, Seo, Design, Content marketing, Social Media
2011 - 2015
job
Content Writer / Senior Creative Content Writer / Head
Content Department.
Creative content, Senior Creative, Content
My education
1997
-
1999
A Level, English Language, Sociology, History, General Studies
1992
-
1997
GCSEs, English Language, English Literature, French, History, Geography, Physics, Chemistry, Art
n/a
Hndhncorequivalent, Qualified Graphic Designer
Hndhncorequivalent, Qualified Graphic Designer
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