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jobs
Data-driven Digital Marketer
Liza Skripka
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Data-driven professional with over 5 years of experience working in Digital Marketing (mainly in CRM, Retention and Analytics).
Markets
United Kingdom
Links for more
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Industries
Language
German
Good
English
Fluently
Spanish
Good
Russian
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2021 - ?
job
Email and CRM Manager
The Drug Store.
● Development of TheDrug.Store CRM & retention strategies
● E2E Email template creation and campaign management (creation of visual assets in Canva & Adobe Photoshop, copywriting)
● Audience segmentation and A/B testing
● Database audit and cleanup (GDPR)
● Implementation of automated flows in Klaviyo (new welcome program, post-purchase, abandon browse, birthday, purchase anniversary and more)
● Monthly analytics and reporting
● Development of personalised email recommendations (Clerk.io), lead magnets and web
layers (Yieldify)
Achievements: conducted Email Marketing audit and created the Email Marketing and retention
strategies of the company, developed over 6 new email templates, 8 new automated flows, tackled
high unsubscribe rate and bounce rate, established a basic loyalty program (birthday discount)
● E2E Email template creation and campaign management (creation of visual assets in Canva & Adobe Photoshop, copywriting)
● Audience segmentation and A/B testing
● Database audit and cleanup (GDPR)
● Implementation of automated flows in Klaviyo (new welcome program, post-purchase, abandon browse, birthday, purchase anniversary and more)
● Monthly analytics and reporting
● Development of personalised email recommendations (Clerk.io), lead magnets and web
layers (Yieldify)
Achievements: conducted Email Marketing audit and created the Email Marketing and retention
strategies of the company, developed over 6 new email templates, 8 new automated flows, tackled
high unsubscribe rate and bounce rate, established a basic loyalty program (birthday discount)
Analytics, Basic, Manager, Audit, Campaign, Web, Development, Testing, Retention, Adobe, Implementation, Marketing, Email templates, GDpr, Management, Database, Audit, Email marketing, CRM, Copywriting, Adobe Photoshop
2020 - 2021
job
CRM Specialist, ColArt
unknown.
● Assisting eCRM Strategist in planning of the eCRM strategy for 3 ColArt brands
● E2E email, survey, web layer and landing page production process for all eCRM activities
(DotDigital, Exponea)
● Generation of Email / CRM analytics data and reports and production of relevant dashboards
(campaign performance report, abandon cart, retention, NPS)
● Implementation of different user acquisition, conversion and retention strategies, A/B testing
and performance optimisation
● E2E email, survey, web layer and landing page production process for all eCRM activities
(DotDigital, Exponea)
● Generation of Email / CRM analytics data and reports and production of relevant dashboards
(campaign performance report, abandon cart, retention, NPS)
● Implementation of different user acquisition, conversion and retention strategies, A/B testing
and performance optimisation
CRM, Optimization, Analytics, Implementation, Retention, Testing, Web, Campaign, Production
2020 - 2020
freelance
Freelance Digital Marketing Manager
TableYeti, Tandem Bank.
Achievements: Suggested 5 different acquisition campaigns that resulted in achieving all the brand
KPIs 2 months before they were due. Achieved 350% YoY monthly database growth.
Freelance Digital Marketing Manager
(January 2020 - March 2020)
As a freelance Marketing Manager, I worked with multiple clients (TableYeti, Tandem Bank) on
● Strategy and planning for different processes such as Content, Social Media, CRM, website
audit and optimisation
● Social Media Management & Influencer Marketing (including copywriting, asset production / management, Facebook & Instagram ads);
● Photography and content creation including article & blog content production
KPIs 2 months before they were due. Achieved 350% YoY monthly database growth.
Freelance Digital Marketing Manager
(January 2020 - March 2020)
As a freelance Marketing Manager, I worked with multiple clients (TableYeti, Tandem Bank) on
● Strategy and planning for different processes such as Content, Social Media, CRM, website
audit and optimisation
● Social Media Management & Influencer Marketing (including copywriting, asset production / management, Facebook & Instagram ads);
● Photography and content creation including article & blog content production
Optimization, Manager, Processes, Social, Audit, Production, Growth, Blog, Content, Website, Management, ADS, Photography, Marketing, Facebook, Content Production, Database, Instagram, Social media management, Audit, CRM, Content creation, Copywriting, Social Media, Digital Marketing
2019 - 2019
job
Growth Marketing Manager
Leavy.co UK.
Scaling and growing Leavy in the UK through various lead generation activities: from paid
social to brand partnerships and influencer marketing
● Nurturing existing leads through CRM (Pipedrive, Mailchimp)
● Analytics and Reporting
● Management of a Marketing Intern
Achievements: Improved the performance of Facebook Ad Campaigns by 300%. Left due to Leavy's
Marketing team relocating to Amsterdam
social to brand partnerships and influencer marketing
● Nurturing existing leads through CRM (Pipedrive, Mailchimp)
● Analytics and Reporting
● Management of a Marketing Intern
Achievements: Improved the performance of Facebook Ad Campaigns by 300%. Left due to Leavy's
Marketing team relocating to Amsterdam
Marketing, CRM, Facebook, Mailchimp, Management, Analytics, Growth, Social, Internal, Manager
2018 - 2019
job
Commercial Specialist (ECommerce, CRM, Loyalty)
Expedia Group.
● Weekly reporting and channel performance analysis (Tableau, Omniture, SAP BO, Excel, mySQL, alation)
● E2C management and A/B testing of EMEA merchandising email campaigns
● External loyalty program management (account management + campaign analysis)
● Working with the in-house advertising team to optimise the performance of local campaigns
Achievements: Conducted campaign analysis and optimised next campaigns, which resulted in savings of over 200,000 EUR. Contributed to the Loyalty program growth of 17% YoY.
● E2C management and A/B testing of EMEA merchandising email campaigns
● External loyalty program management (account management + campaign analysis)
● Working with the in-house advertising team to optimise the performance of local campaigns
Achievements: Conducted campaign analysis and optimised next campaigns, which resulted in savings of over 200,000 EUR. Contributed to the Loyalty program growth of 17% YoY.
Mysql, Excel, Advertising, CRM, Ecommerce, Account management, SAP, Tableau, Program Management, Management, Growth, Testing, Campaign
2015 - 2016
job
Digital Marketing Executive (Email & Social)
SEMrush.
● Delivery and optimisation of email campaigns and triggers, A/B testing
● Audience segmentation
● Copywriting (in English and German
● Paid Social (Facebook ads) for SEMrush in Germany
Achievements:: Implemented themed monthly promo emails and contributed to the 270% growth of Email Marketing revenue.
Personal projects and freelance work
● Audience segmentation
● Copywriting (in English and German
● Paid Social (Facebook ads) for SEMrush in Germany
Achievements:: Implemented themed monthly promo emails and contributed to the 270% growth of Email Marketing revenue.
Personal projects and freelance work
Marketing, Digital Marketing, Copywriting, Email marketing, Facebook, Optimization, ADS, Growth, Testing, Social
My education
2014
-
2015
The University of Edinburgh
MSc, Marketing
MSc, Marketing
2009
-
2014
Saint Petersburg State University
MSc, International Business
MSc, International Business
?
-
2013
Lingnan University
N/a, N/a
N/a, N/a
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