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Senior Brand Creative
Paul Marshall
,
SUTTON, United Kingdom
Experience
Other titles
Skills
I'm offering
My Experience within the industry spans over 20 years and has led me across Europe, the US, and the Middle East working with a variety of agencies including Futurebrand, Superunion, and Interbrand. During this time I have helped a number of businesses build award-winning brands and brand experiences across a number of different sectors including Telecoms, Banking, Energy, Aviation, Pharma, Property, and Destination branding.
My approach is both creative and strategic, defining a narrative within each brand and creating compelling and original ways to express them.
Previous clients include Vodafone, Coca-Cola, GlaxoSmithKline, Saudi-Aramco, British Airways, Telefónica, Portuguese Ministry of Trade, KAEC, Iberia, Bankia, Rioja, Repsol and Movistar.
I gained a first-class degree in Visual Communication from Wolverhampton University between 1992-1995.
My approach is both creative and strategic, defining a narrative within each brand and creating compelling and original ways to express them.
Previous clients include Vodafone, Coca-Cola, GlaxoSmithKline, Saudi-Aramco, British Airways, Telefónica, Portuguese Ministry of Trade, KAEC, Iberia, Bankia, Rioja, Repsol and Movistar.
I gained a first-class degree in Visual Communication from Wolverhampton University between 1992-1995.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Spanish
Good
Available
My experience
2020 - ?
freelance
FREELANCE
unknown.
Clients include Siegel + Gale, Interbrand and Superunion.
2014 - 2020
job
CREATIVE DIRECTOR
TURQUOISE BRAND CONSULTING.
Clients included KAEC, Industrial Valley, Royal Greens, UEFA, Saudi Tourism and Tele2.
Key responsibilities included overseeing the company's largest and longest-standing
client, King Abdullah Economic City. This has resulted in the development of a variety of unique and compelling brand solutions for KAEC including the city brand, various
district brands and several public services and facilities.
Key responsibilities included overseeing the company's largest and longest-standing
client, King Abdullah Economic City. This has resulted in the development of a variety of unique and compelling brand solutions for KAEC including the city brand, various
district brands and several public services and facilities.
Development
2012 - 2014
job
CREATIVE DIRECTOR
GLAZER BRAND CONSULTING.
Clients included Network Rail Group and the NHS.
Main duties included the management and direction of the creative team and projects
that required a hands-on approach to the development of creative proposals while
collaborating with copywriters, photographers and illustrators. Responsibilities also
included the development of creative proposals and client presentations.
Main duties included the management and direction of the creative team and projects
that required a hands-on approach to the development of creative proposals while
collaborating with copywriters, photographers and illustrators. Responsibilities also
included the development of creative proposals and client presentations.
Management, Network, Direction, Development
2007 - 2012
job
SENIOR CREATIVE
INTERBRAND MADRID.
Clients included Iberia, Bankia, Repsol, Telefónica, Movistar, Santander and Coca-Cola.
This was a leading role in the creation of some of Spain's best known local and international brands. Duties included the organisation, direction and design of several
large-scale branding projects while working closely, with the senior strategic team.
This was a leading role in the creation of some of Spain's best known local and international brands. Duties included the organisation, direction and design of several
large-scale branding projects while working closely, with the senior strategic team.
Design, Branding, SoMe, Senior Creative, Direction, International, Organization
2004 - 2007
job
CREATIVE DIRECTOR
THE BRAND UNION MADRID.
Clients included Vodafone, BBVA, Rioja D.O.C and AENA (Spanish Airport Authority).
My main role at TBU was to lead the Vodafone account within the Spanish and Portuguese market. This included the creation and presentation of a variety of local
brand management initiatives including brand awareness sessions for the creative
agencies and the continual auditing and evaluating of all ATL and BTL communica-
tions. Responsibilities also included various creative proposals for the local market such as BTL campaigns and packaging while collaborating with the London office
to develop proposals for a range of projects including web and retail.
My main role at TBU was to lead the Vodafone account within the Spanish and Portuguese market. This included the creation and presentation of a variety of local
brand management initiatives including brand awareness sessions for the creative
agencies and the continual auditing and evaluating of all ATL and BTL communica-
tions. Responsibilities also included various creative proposals for the local market such as BTL campaigns and packaging while collaborating with the London office
to develop proposals for a range of projects including web and retail.
Retail, Packaging, C, Brand management, Management, Office, Web, That you
2001 - 2004
job
DESIGN DIRECTOR
FUTUREBRAND MADRID.
Clients included Telefónica, Movistar, Terra.com (Latin web portal), Coca-Cola, Iberia and Portuguese Department of Trade (AICEP).
General responsibilities included the day-to-day management and direction of the creative and production team whilst reporting directly to the Creative Director.
The position required the development of creative concepts, presentations and providing strategic input working in close collaboration with the strategy team.
Supporting the Creative Director while overseeing the team's creative output was also a vital part of the role.
General responsibilities included the day-to-day management and direction of the creative and production team whilst reporting directly to the Creative Director.
The position required the development of creative concepts, presentations and providing strategic input working in close collaboration with the strategy team.
Supporting the Creative Director while overseeing the team's creative output was also a vital part of the role.
Design, Management, Direction, Development, Web, Production, Portal
1997 - 2001
job
SENIOR DESIGNER
FUTUREBRAND LONDON.
Clients included GlaxoSmithKline, Pricewaterhouse Coopers, Marks and Spencer,
British Airways, Stora Enso and Saudi Aramco.
Main duties included the creative development of brand concepts and providing
support to the Design Directors. Areas of work included mostly corporate identity,
airline and retail projects. Additional responsibilities involved the creation of brand
guideline material and the management of artworkers and copywriters. Experience in organising and directing photoshoots was also gained.
British Airways, Stora Enso and Saudi Aramco.
Main duties included the creative development of brand concepts and providing
support to the Design Directors. Areas of work included mostly corporate identity,
airline and retail projects. Additional responsibilities involved the creation of brand
guideline material and the management of artworkers and copywriters. Experience in organising and directing photoshoots was also gained.
Design, Retail, Management, Corporate identity, Support, Development
My education
1992
-
1995
Wolverhampton University
BA Hons. First-Class, Visual Communication
BA Hons. First-Class, Visual Communication
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