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2 jobs

Director

Dan Silvester , London, United Kingdom


Experience

10 - 14 years

Other titles

Associate Director Performance Account Director Investment Manager

Skills

Sales targets Account executive Relationship Management Marketing Media planning + 10 more

I'm offering

I am a performance marketing and optimisation specialist with an inquisitive, analytical mindset and unique approach to driving success. Through developing multichannel strategies, I can push boundaries, change commercial mindsets, improve funnel efficiency and drive optimisation measures that deliver tangible results. By blending media planning and buying experience, with a passion for creative storytelling and compelling consumer journeys, I deliver success for clients by empowering them to make data-led decisions that drive profitability and maximise targeted media spend. I develop logical, supported approaches to brand challenges and present innovative opportunities which would normally be overlooked. I enjoy transferring my knowledge and methods, linking together siloed specialists and demonstrating the broader impact and overlap of their individual focus areas. I foster this inter-connectivity in my team and motivate them to better understand its wider potential. Having completed a BA in English and Linguistics and after a brief stint in investment management, I swiftly transitioned to marketing in 2008 at Mindshare, progressing to Account Director. Here, I drove business growth and revolutionised how clients bought media by streamlining planning processes and using data to confidently make short term, cost efficient optimisation. In 2015 I moved to MediaCom where I reinvented reporting and planning by leading a change in mindset for the agency, putting data-driven decision making at the heart of the business and being a conduit for knowledge to be shared across formerly matrix-led teams. My experience, curious mind and analytical skills have provided me with a unique perspective and I’m proud to have been a key contributor in taking the MediaCom agency and my team to the next level. I am always interested in expanding my LinkedIn network, particularly with those who would like to know more about understanding performance and optimisation.

Markets

United Kingdom

Links for more

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Language

English
Fluently
French
Good

Available

Typically available right away

My experience


My education




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