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jobs
Web Analytics & Measurement Consultant
Ioana Popan
,
Acton, United Kingdom
Experience
Other titles
Skills
I'm offering
Skilled Digital Analytics Consultant with over 10 years of experience in data and digital field.
Motivated and result-driven, with a proven track record in implementing e-commerce analytics measurement on complex international projects.
Knowledgeable in handling technical tracking issues and troubleshooting.
Seeking a new opportunity to drive business effectiveness through enhancedreporting and making recommendations based on valuable data findings.
Motivated and result-driven, with a proven track record in implementing e-commerce analytics measurement on complex international projects.
Knowledgeable in handling technical tracking issues and troubleshooting.
Seeking a new opportunity to drive business effectiveness through enhancedreporting and making recommendations based on valuable data findings.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
(Remote
only)
France
(Remote
only)
Germany
(Remote
only)
Ireland
(Remote
only)
Lithuania
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
United Arab Emirates
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2021 - ?
job
Owner
Badata Cuantum.
Analytics & Measurement Consultant
Facebook remarketing, User Experience, Ecommerce, E-commerce, E-learning, Marketing, Digital Marketing, Digital Marketing Strategy, B2B Marketing, Marketing and sales, Online marketing, MArketing Strategy, Market research, Online marketing strategy, Google remarketing, User journey, Facebook pixel, Facebook retargeting, Workshops, Magento2, Magento, Shopify, WooCommerce, Wordpress, Social media ads, Google adwords, Conversion Optimization, Presentation of insights / data, Data quality, Data mapping, Analytics, Account management, Data Analysis, Google analytics, Google tag manager, Google search console, Google Data studio, Google webmaster tools, Google shopping, Business Consultant, IT consulting, DATA ANALYSIS AND VISUALIZATION, Market Analysis, Qualitative analysis, Quantitative analysis, Project Management, Market and customer analyzes, Digital analytics, Customer insight analyser, Competitive analyzes, WebAnalytics, Website Optimization, Technical seo, Seo, On-page SEO, Search Engine Optimization, Analysis, Customer Analysis, Customer management
2016 - ?
freelance
Tagging and Digital Analytics Consultant
LogicSpot.
I used to work full-time until 2021, and now I continue working as a freelancer/consultant.
• Working with clients to align their website goals with business needs and KPIs
• Helping to identify, evaluate and implement new data-driven strategies and processes
• Working with different analytics tools to provide a complete picture of user engagement across websites
• Conducting deep-dive analysis of existing web tracking systems and recommending fixes and enhancements to maximize their efficiency in accordance with business needs
• Assisting the web development team in implementing on-site and off-site customer journey tagging for international e-commerce websites, using enhanced e-commerce via Google Tag Manager (including HTML and JS tracking) and according to their business needs and following best practices and standards
• Fixing data gaps, SEO issues and identifying new opportunities relating to clients’ websites
• Performing ad-hoc analytics and conversion optimisation consultancies for clients, providing actionable insights based on available analytics data
• Providing analytical support to the senior management team on technical projects
• Managing digital marketing projects and collateral
• Ensuring data accuracy and consistent reporting
• Developing customised feeds for Google Shopping, affiliate networks, and social media catalogues
• Handling all CRM administrative functions including maintenance, workflows and rules, dashboards and lists, tasks, new data management etc.
• Working with clients to align their website goals with business needs and KPIs
• Helping to identify, evaluate and implement new data-driven strategies and processes
• Working with different analytics tools to provide a complete picture of user engagement across websites
• Conducting deep-dive analysis of existing web tracking systems and recommending fixes and enhancements to maximize their efficiency in accordance with business needs
• Assisting the web development team in implementing on-site and off-site customer journey tagging for international e-commerce websites, using enhanced e-commerce via Google Tag Manager (including HTML and JS tracking) and according to their business needs and following best practices and standards
• Fixing data gaps, SEO issues and identifying new opportunities relating to clients’ websites
• Performing ad-hoc analytics and conversion optimisation consultancies for clients, providing actionable insights based on available analytics data
• Providing analytical support to the senior management team on technical projects
• Managing digital marketing projects and collateral
• Ensuring data accuracy and consistent reporting
• Developing customised feeds for Google Shopping, affiliate networks, and social media catalogues
• Handling all CRM administrative functions including maintenance, workflows and rules, dashboards and lists, tasks, new data management etc.
CRM implementation, Magento2, Digital Marketing, Digital Marketing Strategy, Shopify, Wordpress, WooCommerce, MArketing Strategy, Marketing and sales, Magento, Salesforce, Digital Strategy, Online marketing, B2c marketing, Online marketing strategy, Customer insight analyser, User journey, Data mapping, Facebook advertising, Google tag manager, Google search console, Google shopping, Google webmaster tools, Google Data studio, Google retargeting, Google adwords, Facebook pixel, Google analytics, Facebook retargeting, Facebook remarketing, Pinterest, Javascript, Instagram Marketing, Google remarketing, Ecommerce, E-commerce
My education
2009
-
2012
FSEGA, UBB Cluj
Diploma, Cybernetics, Statistics & Business Informatics
Diploma, Cybernetics, Statistics & Business Informatics
• Analytical Practice POSDRU - "Graphics and Internet Programming"
• Programming and Development Languages and Environments
• Databases and Programs
• Design and Management of Information Systems
• Design and Implementation of Sites and Web Portals
• Algorithms and Data Structures
• Computer Networks and Distributed Systems
• Operating Systems
• Business Communication
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