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Driven account handler/project manager with a 15-year of experience in the market
Başak Sarıoğlu Akkurt
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Driven account handler/project manager with a 15-year of experience in managing projects for high-profile accounts such as Meta, EA Games, P&G, Renault, Dacia, Nissan, McDonald’s, Carrefour, Yandex, Mondelez, Axa Insurance, Adidas, Visa, GroupSeb, Daikin across EMEA markets.
As a Senior Account Handler/Project Manager, I have 15 years of experience managing teams and delivering advertising and localisation projects for numerous brands across TTL, ATL, BTL, and digital channels. In addition to my agency experience, I think it is a plus that I also have about 4 years of client-side/brand management experience.
I am skilled in managing the entire creative and production workflow, including translation/localisation, briefing vendors/studios, utilising resources, overseeing production and post-production processes, managing deadlines/KPls, monitoring project finance, presenting/internal approvals, and delivery. With my progress-driven approach and extensive experience, I can deliver high-quality work for my clients. I have a solid ability to communicate and collaborate with cross-functional teams and am skilled in building and maintaining relationships with clients and external vendors. I am also committed to supporting the professional development of my team members and have a track record of successfully mentoring and coaching teams to achieve their full potential.
I am also capable of taking the initiative and working under pressure with strict deadlines by making informed business decisions. I see myself as an eloquent communicator who possesses strong interpersonal, time management, and organisational skills with a passion for excelling in a challenging environment.
As a Senior Account Handler/Project Manager, I have 15 years of experience managing teams and delivering advertising and localisation projects for numerous brands across TTL, ATL, BTL, and digital channels. In addition to my agency experience, I think it is a plus that I also have about 4 years of client-side/brand management experience.
I am skilled in managing the entire creative and production workflow, including translation/localisation, briefing vendors/studios, utilising resources, overseeing production and post-production processes, managing deadlines/KPls, monitoring project finance, presenting/internal approvals, and delivery. With my progress-driven approach and extensive experience, I can deliver high-quality work for my clients. I have a solid ability to communicate and collaborate with cross-functional teams and am skilled in building and maintaining relationships with clients and external vendors. I am also committed to supporting the professional development of my team members and have a track record of successfully mentoring and coaching teams to achieve their full potential.
I am also capable of taking the initiative and working under pressure with strict deadlines by making informed business decisions. I see myself as an eloquent communicator who possesses strong interpersonal, time management, and organisational skills with a passion for excelling in a challenging environment.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2022 - 2023
freelance
Senior Project Manager
Form Worldwide.
• Managing the production processes of various WebAR applications developed to create an immersive effect at IFF's/Asite’s different events.
• Working with the internal creative team and external suppliers (developers, motion graphic designers etc) to deliver on each project.
• Creating briefs and presenting visuals and designs to clients.
• Building trusted relationships with all stakeholders.
• Project management, planning, timeline/source development, cost estimate creation.
• Financial planning, reporting and analysis
• Working with the internal creative team and external suppliers (developers, motion graphic designers etc) to deliver on each project.
• Creating briefs and presenting visuals and designs to clients.
• Building trusted relationships with all stakeholders.
• Project management, planning, timeline/source development, cost estimate creation.
• Financial planning, reporting and analysis
Project Management, Project Manager, Management, Presenting, Motion graphic, Development, Production, Creative Team, Financial planning, Processes, Manager
2021 - 2023
freelance
Senior Project Manager
Freedman International.
• Management of adaptation and localisation of OOH-DOOH-Print-Audio-OLV & Digital materials to 15 different EMEA countries.
• Coordinating the creative team and linguists to make these deliveries.
• Using Ziflow, Wordbee, Monday.com programs
• Internal onward briefing into content and production teams
• Client relationship management - building trusted relationships with client teams
• Project management, planning, timeline development, cost development
• Presentation and discussion of timelines & budgets
• Financial planning, reporting and analysis
• Post-production services – to adapt related projects into various media channels
• Coordinating the creative team and linguists to make these deliveries.
• Using Ziflow, Wordbee, Monday.com programs
• Internal onward briefing into content and production teams
• Client relationship management - building trusted relationships with client teams
• Project management, planning, timeline development, cost development
• Presentation and discussion of timelines & budgets
• Financial planning, reporting and analysis
• Post-production services – to adapt related projects into various media channels
Project Management, Project Manager, Print, Relationship Management, Management, Audio, Content, Development, Production, Creative Team, Financial planning, Manager
2022 - 2022
freelance
Senior Account Manager
Lion Creative.
• Senior Account Management and Client Services for various FMCG clients and projects. ( L’Oreal & Danone & Harrogate Water & The Hut Group & Nature’s Finest)
• Working with the internal creative team and external suppliers to deliver on each project.
• Creating briefs and presenting visuals and designs to clients.
• Building trusted relationships with clients.
• Project management, planning, timeline development, cost estimate creation.
• Sourcing purchases and outsourcing and managing print services.
• Working with the internal creative team and external suppliers to deliver on each project.
• Creating briefs and presenting visuals and designs to clients.
• Building trusted relationships with clients.
• Project management, planning, timeline development, cost estimate creation.
• Sourcing purchases and outsourcing and managing print services.
Project Management, Account management, Account Manager, Print, Management, Sourcing, Presenting, FMCG, Outsourcing, Development, Creative Team, Manager
2017 - 2021
job
Marketing Communications Manager
AKBANK.
Responsibilities
• Led a team of three ABMs.
• Managed integrated marketing communications of Axess, Wings, Tosla (these are the credit card brands of Akbank), Akbank Sanat and Akbank Private Banking; from brief to on air create and execute all ATL, BTL and Digital activities.
• Led brand identity development & brand governance processes of Axess & Wings with Pentagram London design Agency
• Also managed internal communications and employer brand of Akbank. Development and implementation of Employer Value Proposition.
• Led performance based always on digital communication using display (programmatic), mobile, social media, search engine advertising, affiliate and search engine optimization to drive sales of credit cards.
• Coordinated all external agencies and product teams order to maintain daily business and projects for perfect execution.
• Led a team of three ABMs.
• Managed integrated marketing communications of Axess, Wings, Tosla (these are the credit card brands of Akbank), Akbank Sanat and Akbank Private Banking; from brief to on air create and execute all ATL, BTL and Digital activities.
• Led brand identity development & brand governance processes of Axess & Wings with Pentagram London design Agency
• Also managed internal communications and employer brand of Akbank. Development and implementation of Employer Value Proposition.
• Led performance based always on digital communication using display (programmatic), mobile, social media, search engine advertising, affiliate and search engine optimization to drive sales of credit cards.
• Coordinated all external agencies and product teams order to maintain daily business and projects for perfect execution.
Implementation, Manager, LED, That you, Processes, Social, Search, Development, Affiliate, Programmatic, Marketing, Brand identity, Banking, Sales, Governance, Search engine optimization, Advertising, Design, Social Media
2017 - 2017
job
Account Director
PUBLICIS ISTANBUL.
PUBLICIS ISTANBUL.
Liaised with a team of over fifty colleagues across strategy, creative, graphics, production, and finance departments.
• Led a team of two account executives and an account manager.
• Delivered worldwide strategies and campaigns for high-profile clients, including Renault, Dacia, Mondelez (Milka, First, Jelibon), Axa Insurance, Visa, P&G (Oral B, İpana, Fairy), GroupSeb (Rowenta, Tefal, Moulinex), Zorlu Holding, Findeks.com, Credit Registration Office
• Managed and delivered 360 campaign ideas including ATL, BTL, digital, viral, social media, event and PR.
• Led creative brief discussions both internally, with clients and other agencies.
• Analysed the effectiveness of communication through different research methods.
• Managed all budget related tasks along with quality of production and deliverables.
• Closely followed up on global communications and adapted strategical insights based on market needs and cultural differences for local clients.
• Monitored the competition on a regular basis and develop proactive action or ideas.
Anadolu University
• Led a team of two account executives and an account manager.
• Delivered worldwide strategies and campaigns for high-profile clients, including Renault, Dacia, Mondelez (Milka, First, Jelibon), Axa Insurance, Visa, P&G (Oral B, İpana, Fairy), GroupSeb (Rowenta, Tefal, Moulinex), Zorlu Holding, Findeks.com, Credit Registration Office
• Managed and delivered 360 campaign ideas including ATL, BTL, digital, viral, social media, event and PR.
• Led creative brief discussions both internally, with clients and other agencies.
• Analysed the effectiveness of communication through different research methods.
• Managed all budget related tasks along with quality of production and deliverables.
• Closely followed up on global communications and adapted strategical insights based on market needs and cultural differences for local clients.
• Monitored the competition on a regular basis and develop proactive action or ideas.
2010 - 2014
job
Account Manager
TBWA ISTANBUL.
Responsibilities
• Led a team of two account executives.
• Delivered strategies and campaigns for clients including Akbank (one of the biggest banks in Turkey), Turk Telekom, Mc Donald's, Adidas, Nissan, Tivibu (IP TV), Koton (fashion), Kanal D (TV channel), Arko Nem (beauty), ÇYDD (charity).
• Was responsible for all client related budget tasks along with communication strategies and deliverables
• Managed and delivered 360 campaign ideas including ATL, BTL, digital, viral, social media.
• Led a team of two account executives.
• Delivered strategies and campaigns for clients including Akbank (one of the biggest banks in Turkey), Turk Telekom, Mc Donald's, Adidas, Nissan, Tivibu (IP TV), Koton (fashion), Kanal D (TV channel), Arko Nem (beauty), ÇYDD (charity).
• Was responsible for all client related budget tasks along with communication strategies and deliverables
• Managed and delivered 360 campaign ideas including ATL, BTL, digital, viral, social media.
Social Media, Budget, Account Manager, Fashion, TV, Campaign, Telecoms, Social, That you, LED, Manager
2009 - 2010
job
Account Executive
SAATCHI&SAATCHI ISTANBUL.
Responsibilities
• Delivered strategies and campaigns for Carrefour
• Was responsible for all client related budget tasks along with communication strategies and deliverables
• Managed and delivered 360 campaign ideas including ATL and BTL
• Delivered strategies and campaigns for Carrefour
• Was responsible for all client related budget tasks along with communication strategies and deliverables
• Managed and delivered 360 campaign ideas including ATL and BTL
Budget, Campaign, That you
My education
2005
-
2009
Anadolu University
Bachelor's Degree, Faculty of Communication Sciences - Advertising and Public Relations & Cinema Television
Bachelor's Degree, Faculty of Communication Sciences - Advertising and Public Relations & Cinema Television
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