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Digital Copywriter/ Copywriter
Michael Buckmaster
,
Worcester Park, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm a copywriter with over 7 years of experience working with blue chip brands that include Samsung, NIVEA, Absolute Vodka and Etihad. My primary specialism is in digital, and I have extensive experience writing for the web and social.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - 2021
job
Mid-weight Digital Copywriter
Cheil London.
• Copywriter on Samsung, NIVEA MEN, NIVEA, Eucerin, Etihad and Absolut Vodka.
• Work included:
Lead digital writer
Working with a multidisciplinary team to produce web experiences
Working across multiple retained workstreams including flagship, BAU and optimisation
TOV guardian across digital
European digital campaigns
Flagship digital experience
Defining messaging for national product launches
European social campaigns
National print campaigns
Web builds
National experiential tours
Pitch-winning writer
Solo always-on writer
Leading creative on a social campaign in Las Vegas
• Work included:
Lead digital writer
Working with a multidisciplinary team to produce web experiences
Working across multiple retained workstreams including flagship, BAU and optimisation
TOV guardian across digital
European digital campaigns
Flagship digital experience
Defining messaging for national product launches
European social campaigns
National print campaigns
Web builds
National experiential tours
Pitch-winning writer
Solo always-on writer
Leading creative on a social campaign in Las Vegas
Copywriter, Optimization, Print, Web, Campaign, Social, Winning
2014 - 2015
job
Creative Copywriter
Ladder Digital (BBH/Publicis).
Creative and Copywriter, working with a multitude of startups backed by BBH ZAG in London
and New York.
• Work included:
Paid social ad campaigns and social strategy
Company branding, including company names and straps
Landing page builds and web copy
Servicing clients in America, the UK, Finland, Hong Kong, Australia and Singapore
Working across industries, including publishing, health and fitness, charity and fintech
and New York.
• Work included:
Paid social ad campaigns and social strategy
Company branding, including company names and straps
Landing page builds and web copy
Servicing clients in America, the UK, Finland, Hong Kong, Australia and Singapore
Working across industries, including publishing, health and fitness, charity and fintech
Branding, Copywriter, Startups, Fintech, Health, Web, Social
My education
1999
-
2006
A Cs Glyn Technology School
Secondary, N/a
Secondary, N/a
University College London University of London
Masters, History
Masters, History
University of London
Bachelors, History
Bachelors, History
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