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jobs
Digital Marketing Manager
Wiktoria Schulz
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a Digital Marketing Manager with experience across various industries (public sector, D&I, retail, real estate and luxury fashion resale) seeking to boost my experience further with freelance work. I enjoy learning building new skills, and focusing on bridging the gap between the creative and the analytical to deliver breakthrough communication results. My key skills are in creating marketing strategies, social media management, copywriting, performance tracking & reporting and branding.
Markets
United States
(Remote
only)
United Kingdom
(Remote
only)
Rest of Euro area
(Remote
only)
Industries
Language
English
Fluently
Polish
Good
Ready for
Ongoing relation / part-time
Available
My experience
2020 - ?
job
Digital Marketing Manager
Designer Exchange.
Created and currently implementing the Annual Marcomms Strategy
focusing on increasing brand awareness and engagement through
increased collaboration with nano and micro-influencers, strategic press
strategy and a new creative direction for the website, social and email.
Managing the Digital Marketing Budget of £280K to deliver the Digital
Marketing Strategy, prioritising performance media.
Managing press relations, including responding to press queries, writing
pitches, ad copy and creative design.
Managing all social media profiles, including Instagram, Facebook, Twitter,
Pinterest and LinkedIn.
Managing all influencer collaborations, including research, writing
campaign briefs, contracts, reviewing content and overseeing
relationships.
Responsible for directing marketing photography shoots to capture
content for the website, social, press and email.
Responsible for planning, researching and writing creative long form
content for the blog and email marketing.
Managing performance media campaigns, including pay-per-click
campaigns, Google Shopping and social media ads.
Managing all digital marketing analytics and introducing new solutions to streamline and automate reporting.
Introducing a new creative brand strategy to create a clearly recognisable
brand identity that appeals to Designer Exchange's target audience
(women aged 25-34).
focusing on increasing brand awareness and engagement through
increased collaboration with nano and micro-influencers, strategic press
strategy and a new creative direction for the website, social and email.
Managing the Digital Marketing Budget of £280K to deliver the Digital
Marketing Strategy, prioritising performance media.
Managing press relations, including responding to press queries, writing
pitches, ad copy and creative design.
Managing all social media profiles, including Instagram, Facebook, Twitter,
Pinterest and LinkedIn.
Managing all influencer collaborations, including research, writing
campaign briefs, contracts, reviewing content and overseeing
relationships.
Responsible for directing marketing photography shoots to capture
content for the website, social, press and email.
Responsible for planning, researching and writing creative long form
content for the blog and email marketing.
Managing performance media campaigns, including pay-per-click
campaigns, Google Shopping and social media ads.
Managing all digital marketing analytics and introducing new solutions to streamline and automate reporting.
Introducing a new creative brand strategy to create a clearly recognisable
brand identity that appeals to Designer Exchange's target audience
(women aged 25-34).
Seo, Google analytics, Google adwords, Wordpress, Social media ads, Social media management, Content marketing, Copywriting, Write articles, Newsletters, Email marketing, Press and PR, Brand identity, Creative direction
2019 - 2020
job
MARKETING EXECUTIVE
Revo.
Managed all social accounts (Twitter, LinkedIn, Instagram & YouTube).
Managed the bespoke content management system (website), including
creating new landing pages, copywriting/ copyediting, curating content for
target audience/users, SEO audit, performance tracking and designing a
comprehensive proposal for new CMS/CRM system (including site/info architecture, UX, UI, navigation).
WORK EXPERIENCE
Managed all email marketing campaigns via Mailchimp.
Managed the Revo app, including copywriting push notifications,
performance tracking and providing design recommendations to increase
ROI.
Responsible for digital reporting across all digital channels to inform
monthly Board reports, business planning, budgets, future marcomms,
content and targeting.
Managed external supplier relationships, overseeing project management,
quality of work and project delivery.
Managed the four-pillar strategic communications strategy in light of
COVID-19's impact on the commercial real estate industry.
Managed the bespoke content management system (website), including
creating new landing pages, copywriting/ copyediting, curating content for
target audience/users, SEO audit, performance tracking and designing a
comprehensive proposal for new CMS/CRM system (including site/info architecture, UX, UI, navigation).
WORK EXPERIENCE
Managed all email marketing campaigns via Mailchimp.
Managed the Revo app, including copywriting push notifications,
performance tracking and providing design recommendations to increase
ROI.
Responsible for digital reporting across all digital channels to inform
monthly Board reports, business planning, budgets, future marcomms,
content and targeting.
Managed external supplier relationships, overseeing project management,
quality of work and project delivery.
Managed the four-pillar strategic communications strategy in light of
COVID-19's impact on the commercial real estate industry.
Mailchimp, Social, App, Website, Youtube, Linkedin, UI, Instagram, Content Management, UX, CMS, Email marketing, CRM, Project Management, Seo, Design, Content marketing, Copywriting, Digital Marketing, Digital Strategy
2018 - 2019
job
MARKETING EXECUTIVE
EW Group.
Managed the Annual Marcomms plan, including budget planning.
Managed the Wordpress website, including website migration, SEO audit and strategy, content, and data management.
Managed all social accounts (LinkedIn, Twitter).
Managed all email marketing.
Managed all PPC campaigns (focused on Brand and lead generation).
Managed the fortnightly podcast, ReWorked, including guest sourcing,
promotion, liaising with external producers and managing external suppliers,
including creating podcast artwork.
Managed video marketing campaigns to promote e-learning and corporate
branding, including content, scripting, casting talent, directing and project
management. Awarded Employee of the Month, November 2018.
Responsible for digital reporting and performance tracking.
Managed the Wordpress website, including website migration, SEO audit and strategy, content, and data management.
Managed all social accounts (LinkedIn, Twitter).
Managed all email marketing.
Managed all PPC campaigns (focused on Brand and lead generation).
Managed the fortnightly podcast, ReWorked, including guest sourcing,
promotion, liaising with external producers and managing external suppliers,
including creating podcast artwork.
Managed video marketing campaigns to promote e-learning and corporate
branding, including content, scripting, casting talent, directing and project
management. Awarded Employee of the Month, November 2018.
Responsible for digital reporting and performance tracking.
Artwork, Social, Audit, Twitter, Casting, Content, Website, Sourcing, Linkedin, Management, Podcast, E-learning, Marketing, Data management, PPC, Scripting, Audit, Video, Email marketing, Budget, Seo, Branding, Wordpress
My education
2015
-
2017
Leiden University and Clingendael Institute
MSc, International Relations & Diplomacy
MSc, International Relations & Diplomacy
2012
-
2015
Kings College University of London
BA, International Politics
BA, International Politics
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