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Senior
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jobs
No-fluff Digital Marketing, Automation, and Corp Brand Building
Stephen Smith
,
Reading, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced marketing professional skilled in Content planning, Automation, Search Engine Optimization (SEO), Graphic design, Operations Management, Web Design, Corporate Communications, and Team Development.... Oh, and now making my own speakers, of all things. So, there's that.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Available
My experience
2020 - ?
job
Marketing Manager
Daniel Owen Ltd.
Working for a staffing business within the construction industry, the role has been to take control of the marketing across the company as well as produce new lead generation for future nurturing.
Successes include:
● Rein in the design, audit all past graphic work and ensure going forwards there is some semblance of consistent design, both internally as well as externally. With resources depleted over 2020, this involved a lot of training with different member of the business to help restore many of the marketing channels.
● Reduce spend whilst increase return for jobs, with an aim to restore contracts through 2021, the first year of the role required a much closer look at the use of job boards and their ROI. This involved training all consultant in other applicant sourcing routes as well as mapping out the reduced credit allocations for the job boards.
● Virtual Daniel Owen Awards, with no way to have a physical AGM/Awards event, it was decided to have a virtual event insteas. Within 3 weeks I planned out, storyboarded, filmed and edited the full event. All award presentations were pre-recorded with multiple directors, and a live stream of the event was broadcast to all 11 offices, accompanying a party pack of resources to help each team enjoy in their own way simultaneously. This also included musical montages for the post event wind down, with the full running time of the broadcast at approximately 4 hours.
● B2B automation funnel, to help nurture cold leads during other consultant priorities, I fully designed and developed a automation funnel to gauge interest in our different USPs. With an average of 4 emails spread across 6 weeks, the funnel was a very good way to identify warmer prospects over unresponsive ones
● Take control of tender/PSL documentation, delivering a level of polish and brand consistency that would help to build our already strong corporate contract offering. Previously, tenders were managed by a single consultant as just a response to questions, with no inclusion of value added schemes and company USPs. The aim was to give our pitches a level of professionalism expected for a business our size, whilst not glossing over the details.
Successes include:
● Rein in the design, audit all past graphic work and ensure going forwards there is some semblance of consistent design, both internally as well as externally. With resources depleted over 2020, this involved a lot of training with different member of the business to help restore many of the marketing channels.
● Reduce spend whilst increase return for jobs, with an aim to restore contracts through 2021, the first year of the role required a much closer look at the use of job boards and their ROI. This involved training all consultant in other applicant sourcing routes as well as mapping out the reduced credit allocations for the job boards.
● Virtual Daniel Owen Awards, with no way to have a physical AGM/Awards event, it was decided to have a virtual event insteas. Within 3 weeks I planned out, storyboarded, filmed and edited the full event. All award presentations were pre-recorded with multiple directors, and a live stream of the event was broadcast to all 11 offices, accompanying a party pack of resources to help each team enjoy in their own way simultaneously. This also included musical montages for the post event wind down, with the full running time of the broadcast at approximately 4 hours.
● B2B automation funnel, to help nurture cold leads during other consultant priorities, I fully designed and developed a automation funnel to gauge interest in our different USPs. With an average of 4 emails spread across 6 weeks, the funnel was a very good way to identify warmer prospects over unresponsive ones
● Take control of tender/PSL documentation, delivering a level of polish and brand consistency that would help to build our already strong corporate contract offering. Previously, tenders were managed by a single consultant as just a response to questions, with no inclusion of value added schemes and company USPs. The aim was to give our pitches a level of professionalism expected for a business our size, whilst not glossing over the details.
Marketing, Design, B2B, Contracts, Audit, ROI, Training, Automation, SoMe, Event, Sourcing, It, Live Stream, Audit, Contracts, Manager
2019 - 2020
job
B2B Marketing
John Mills Ltd.
Creating a strategy and ongoing process for JML's B2B marketing. The role to include building a larger corporate presence through new websites, marketing automation, new email marketing, lead generation, corporate networking and internal training to raise best practices.
Successes include:
● Corporate control driving and designing the new corporate materials for social media channels and client communication. Guidelines and processes now allow for consistency as we grow the B2B side of the business.
● Website for B2B communication & future e-commerce, including a full Phase 1 site for news and lead capture as well as post release plan for corporate brand consistency going forward. Planning of Phase 2 B2B e-commerce website to be integrated with all company resources and automate B2B purchases.
● Establish email marketing for B2B, first of all identifying the internal opportunity for improvement before rolling out B2B email campaigns and automation. Success has led to investment in a more capable platform to continue its growth.
● Inventors day, working with multiple teams to set up a JML Inventors' Day at the Spring Fair to attract innovators and entrepreneurs. This included identifying the different personas to target as well as extensive automation to specific triggers to give the appearance of a personal response. The event itself was fully coordinated and promoted, with a stage presence organised for the CEO as well. The day was a great success, and a lot of new inventors were exposed to our application process.
● Lead gen and LinkedIn training, establishing JML's use of LinkedIn for corporate communication and lead generation and then wrote a guide and trained the sales teams on their specific use of the platform. With no prior knowledge of the platform and using my free tools to source, JML experienced a boost to lead gen with no additional overheads.
● CRM project management, using past experience with database setup and identifying the customer funnel, I have created the development roadmap needed to create JML's database in D365. From there marketing and analysis can be done on our B2B customers to better optimise the time of our sales team (and ultimate make more conversions)
Successes include:
● Corporate control driving and designing the new corporate materials for social media channels and client communication. Guidelines and processes now allow for consistency as we grow the B2B side of the business.
● Website for B2B communication & future e-commerce, including a full Phase 1 site for news and lead capture as well as post release plan for corporate brand consistency going forward. Planning of Phase 2 B2B e-commerce website to be integrated with all company resources and automate B2B purchases.
● Establish email marketing for B2B, first of all identifying the internal opportunity for improvement before rolling out B2B email campaigns and automation. Success has led to investment in a more capable platform to continue its growth.
● Inventors day, working with multiple teams to set up a JML Inventors' Day at the Spring Fair to attract innovators and entrepreneurs. This included identifying the different personas to target as well as extensive automation to specific triggers to give the appearance of a personal response. The event itself was fully coordinated and promoted, with a stage presence organised for the CEO as well. The day was a great success, and a lot of new inventors were exposed to our application process.
● Lead gen and LinkedIn training, establishing JML's use of LinkedIn for corporate communication and lead generation and then wrote a guide and trained the sales teams on their specific use of the platform. With no prior knowledge of the platform and using my free tools to source, JML experienced a boost to lead gen with no additional overheads.
● CRM project management, using past experience with database setup and identifying the customer funnel, I have created the development roadmap needed to create JML's database in D365. From there marketing and analysis can be done on our B2B customers to better optimise the time of our sales team (and ultimate make more conversions)
Linkedin, Platform, UP, LED, Customer, Processes, Social, Guide, Development, Ceo, Growth, Website, Corporate communication, Sales, Event, Spring, Marketing, Management, E-commerce, Marketing Automation, Automation, Database, Training, Websites, B2B Marketing, Networking, Email marketing, CRM, B2B, Project Management, Social Media
2018 - 2018
job
Marketing Manager
The OT Practice.
Building the full marketing department for this growing business, ensuring base line processes are in place as well as increasing leads through multiple marketing campaigns. Role includes all physical and digital marketing aspects as well as SEO, project management and brainstorm head for driving new initiatives.
Successes include:
● Campaign creation and ongoing refinement to generate new leads and optimise marketing in retrospect of bringing the function in-house. Brainstorming for new campaigns and fully planning out the approach and measures required to successfully roll out.
● Design of new digital marketing collateral resulting in increased engagement online and removing reliance on outsourced provision.
● Identified Therapists within our network to author 12 months of original content to be promoted on our channels - all original content pieces, highly relevant to target audience.
● Control of social media using IFTTT and HubSpot automation, using prior understanding and persona targeting to ensure each channel gets exceptional engagement and (most importantly) high numbers of relevant conversions.
● Fully planed out SEO and PPC strategies using SEMRush and prior knowledge to increase online conversions with no additional budget required - this successfully replaced the previously outsourced SEO function and allowed for quick reaction to a 'medic' update to Google's algorithm.
● Used experience to identify new venders for business uses, including routes that resulted in lower overheads with my ability without lowering quality of end requirements.
● Identified areas to increase referrals for out therapists and implemented new landing pages and Google ad words campaigns to directly target areas. This resulted in conversions for specialisms and areas of the country never achieved prior.
Successes include:
● Campaign creation and ongoing refinement to generate new leads and optimise marketing in retrospect of bringing the function in-house. Brainstorming for new campaigns and fully planning out the approach and measures required to successfully roll out.
● Design of new digital marketing collateral resulting in increased engagement online and removing reliance on outsourced provision.
● Identified Therapists within our network to author 12 months of original content to be promoted on our channels - all original content pieces, highly relevant to target audience.
● Control of social media using IFTTT and HubSpot automation, using prior understanding and persona targeting to ensure each channel gets exceptional engagement and (most importantly) high numbers of relevant conversions.
● Fully planed out SEO and PPC strategies using SEMRush and prior knowledge to increase online conversions with no additional budget required - this successfully replaced the previously outsourced SEO function and allowed for quick reaction to a 'medic' update to Google's algorithm.
● Used experience to identify new venders for business uses, including routes that resulted in lower overheads with my ability without lowering quality of end requirements.
● Identified areas to increase referrals for out therapists and implemented new landing pages and Google ad words campaigns to directly target areas. This resulted in conversions for specialisms and areas of the country never achieved prior.
Content, Manager, IFTTT, Processes, Social, Campaign, Online, Google, Brainstorming, Network, Hubspot, Marketing, Landing pages, Management, Automation, PPC, Budget, Project Management, Seo, Design, Social Media, Digital Marketing
2014 - 2018
job
Senior Marketing Manager
Clinical Professionals & CPL Resources PLC.
Further progression of role to assist with acquisition process in 2015, and additional post acquisition work with parent company based in Eire to migrate to salesforce growing the role to look at improving the enterprise level of the platform.
Successes include:
● Creation of new websites for the full group of companies, resulting in an increase of online presence and an upgrade of our candidate and client experience.
● Creation of the 'CPacademies' brand and training platform used for training Clinical graduates entering the Pharmaceutical industry.
● Collaboration with new parent company (CPL Resources PLC) on integration of resources (including salesforce) whilst retaining fundamental operation of company, resulted in smooth transitions for all brands involved.
● Bring graphic design and website maintenance in house, resulting in greater control, increased task flexibility, greater team development and lower overheads. A full business case for adobe creative cloud licences was planned and approved, with team training allowing for a growing dynamic department.
● Full management of company events including AGM, 'physician to pharma', graduate training academy, Christmas planning and company games days - using my PRINCE2 training to fully map out risks, successes and lessons for future events.
Successes include:
● Creation of new websites for the full group of companies, resulting in an increase of online presence and an upgrade of our candidate and client experience.
● Creation of the 'CPacademies' brand and training platform used for training Clinical graduates entering the Pharmaceutical industry.
● Collaboration with new parent company (CPL Resources PLC) on integration of resources (including salesforce) whilst retaining fundamental operation of company, resulted in smooth transitions for all brands involved.
● Bring graphic design and website maintenance in house, resulting in greater control, increased task flexibility, greater team development and lower overheads. A full business case for adobe creative cloud licences was planned and approved, with team training allowing for a growing dynamic department.
● Full management of company events including AGM, 'physician to pharma', graduate training academy, Christmas planning and company games days - using my PRINCE2 training to fully map out risks, successes and lessons for future events.
Business Case, Platform, Manager, Enterprise, Online, Development, Team development, Adobe, Pharma, PLC, Website, Marketing, Pharmaceutical, Integration, Management, Cloud, Salesforce, Training, Websites, Prince2, Graphic design, Design
My education
2015
The Knowledge Academy
PRINCE2, Project Management
PRINCE2, Project Management
University of Reading
BSc, Microbiology
BSc, Microbiology
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