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Marketing Strategy Consultant
Cassie Morris
,
Wimbledon, United Kingdom
Experience
Other titles
Skills
I'm offering
I have extensive experience in creating global marketing strategies (previous hires include Burberry and Coach).
I want to use the experience and skillset I've gained to help brands create campaigns that deliver against their key business objectives and are in line with their brand values.
Previous hires: Burberry & Coach.
Agency clients: P&G, J&J
I want to use the experience and skillset I've gained to help brands create campaigns that deliver against their key business objectives and are in line with their brand values.
Previous hires: Burberry & Coach.
Agency clients: P&G, J&J
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2019
job
Coach, Senior Marketing Manager, Trade and Tourism
unknown.
Managing the marketing calendar and translating the Coach global brand vision into a 12
month tailored strategy across European retail and outlet doors supporting key brand
campaigns and hero product launches
• Analysing historic trade reports and future consumer trends to generate activation plans that
maximise key shopping moments for domestic customers and tourism
• Executing localised marketing initiatives including: traffic driving activations, in-store collateral
and gifting, incentives and promotions across online and offline channels
• Monitoring sales and traffic trends against set KPIs, responsible for updating senior leadership
team on trade results in weekly meeting
• Hosted monthly marketing meeting, to ensure alignment across a wide variety of marketing
and business functions including: PR, digital, eCommerce, paid media, merchandising,
finance, VM, retail managers
• Familiar with working in a fast-paced organisation, reacting to trade performance
month tailored strategy across European retail and outlet doors supporting key brand
campaigns and hero product launches
• Analysing historic trade reports and future consumer trends to generate activation plans that
maximise key shopping moments for domestic customers and tourism
• Executing localised marketing initiatives including: traffic driving activations, in-store collateral
and gifting, incentives and promotions across online and offline channels
• Monitoring sales and traffic trends against set KPIs, responsible for updating senior leadership
team on trade results in weekly meeting
• Hosted monthly marketing meeting, to ensure alignment across a wide variety of marketing
and business functions including: PR, digital, eCommerce, paid media, merchandising,
finance, VM, retail managers
• Familiar with working in a fast-paced organisation, reacting to trade performance
Marketing, Ecommerce, Retail, Leadership, Finance, Pr, Sales, Monitoring, Coach, Online, Organization, Manager
2013 - 2018
job
Senior Marketing Manager
Burberry.
Creating global marketing strategies, based on consumer and customer insights that deliver against key business objectives in line with brand vision
Management and delivery of multi-channel campaigns across ATL and BTL channels from kick-off to activation
Responsible for the launch of a Global brand tracker and periodically creating reports on brand health, performance and positioning
Collaborating with a wide variety of business functions including our in-house creative team, operations, product development, copy and retail
Campaigns include: Main Fashion Campaign, Festive Campaign, Art of the Trench Activations and Lunar New Year
Management and delivery of multi-channel campaigns across ATL and BTL channels from kick-off to activation
Responsible for the launch of a Global brand tracker and periodically creating reports on brand health, performance and positioning
Collaborating with a wide variety of business functions including our in-house creative team, operations, product development, copy and retail
Campaigns include: Main Fashion Campaign, Festive Campaign, Art of the Trench Activations and Lunar New Year
Marketing, Operations, Product development, Retail, Fashion, Management, Global Marketing, Health, Development, Campaign, That you, Customer, Manager
2011 - 2013
job
Communication Planning Manager
MediaCom.
Created international communication strategies across P&G's portfolio of Prestige Fragrance
brands. Primary focus: Hugo Boss & Lacoste
• Used TGI, Euromonitor, Datamonitor to identify most valuable consumer segments, create
customer profiles and examine shopping and media behaviours
• Partner of a integrated agency team which developed campaign concepts and provided
content recommendations to P&G stakeholders
• Leveraged previous campaign and competitor learnings to inform global media toolkits and offer strategic recommendations to drive effective media planning and buying
• Managed a team of three (Executive, Planner and Senior Planner)
brands. Primary focus: Hugo Boss & Lacoste
• Used TGI, Euromonitor, Datamonitor to identify most valuable consumer segments, create
customer profiles and examine shopping and media behaviours
• Partner of a integrated agency team which developed campaign concepts and provided
content recommendations to P&G stakeholders
• Leveraged previous campaign and competitor learnings to inform global media toolkits and offer strategic recommendations to drive effective media planning and buying
• Managed a team of three (Executive, Planner and Senior Planner)
Media planning, Content, International, Campaign, Customer, Manager
2008 - 2011
job
Aegis, Communications Planning Manager
Aegis Media Plc.
Worked with the Account Director and Communications Planning Director to develop
international communication strategies across J&J's portfolio of brands
• Competent with CCS (TGI) and used quantitative tools to identify valuable consumer
segments, and their core media behaviour
• Analysed past campaign results and share of market data to advise J&J on the most efficient
use of media as well as effective phasing, budget recommendations and portfolio
management
• Responsible for regular spend and competitor reports across all brands and all markets
• Managed three Account Executives
international communication strategies across J&J's portfolio of brands
• Competent with CCS (TGI) and used quantitative tools to identify valuable consumer
segments, and their core media behaviour
• Analysed past campaign results and share of market data to advise J&J on the most efficient
use of media as well as effective phasing, budget recommendations and portfolio
management
• Responsible for regular spend and competitor reports across all brands and all markets
• Managed three Account Executives
Budget, Management, International, Campaign, Manager
2006 - 2008
job
Marwyn, Financial Analyst
Marwyn Capital Limited.
Valued acquisition targets using the discounted cash flow methodology, EBIT and EBITDA
multiples, EPS and PE ratios
• Basic financial modelling skills
• Awarded the Certificate of Corporate Finance
multiples, EPS and PE ratios
• Basic financial modelling skills
• Awarded the Certificate of Corporate Finance
Financial analyst, Finance, Analyst, Basic
My education
2002
-
2005
University of Leeds
Bachelors, Economics and Philosophy
Bachelors, Economics and Philosophy
1995
-
2002
Latymer Upper School
Secondary, Economics
Secondary, Economics
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